KIA Nails New Ad

To celebrate their new Picanto, KIA has released a world’s first micro-nail animation to celebrate the micro nature of the car. The impressive little animation took 1,200 bottles of nail polish, two hours of painting per nail, and 25 days and nights to complete all the work.

Xbox Live Arcade New Revenue Highs For First Half Of 2011, Says Estimate

Forecasting & Analyzing Digital Entertainment (FADE) sent out a release today saying that Xbox Live Arcade set a new record during the first half of 2011 with an estimated $66.2 million in revenue. The market was up 41 percent compared to the same period last year, with 4 consecutive months of revenues above $10 million; clearly users are not being put off by average XBLA title prices going up.

“Despite being six years into the Xbox 360’s lifespan, Xbox Live Arcade is still exhibiting incredible growth, showcasing the importance of Microsoft’s digital strategy” said Benjamin Schlichter, Director of Research and Analysis at FADE. “As per our June report, seven titles have debuted with over $1 million in revenue during the year, up from just two during the first half of 2010.”

Square Enix U.S. CEO ‘Not Confident’ In Social Gaming Future

Social gaming is a hot topic right now in the gaming industry, with the debate ongoing whether larger studios should get involved in the space. Square Enix U.S. CEO Mike Fischer, however, isn’t sure that it’s going to be that way for that long.

“I grew up a gamer, my entire career is in the games industry, so even though right now things like social gaming is already hot, and it’s attracting a lot of VC attention, I’m not confident that a lot of that interest will still be there in a number of years as some other category becomes hot down the road, said Fischer. “And for us, it’s not about picking winners in the different platforms, it’s about having great IP and fitting that to the best platform for it. We want all of the platforms to succeed.”

Source: Gamasutra

Electronic Arts Details Ways to Buy Star Wars: The Old Republic

Electronic Arts has announced that three that they have officially started pre-orders for Star Wars: The Old Republic. This includes a Standard Edition that will be available in digital and retail copies that has the game software and 30 days of game time.

There will also be a Digital Deluxe Edition of Star Wars: The Old Republic available exclusively on that have the basic game, and in-game bonuses of a flare gun, training droid, HoloDancer, HoloCam and a STAP hover-vehicle. There will also be a Collector’s Edition of Star Wars: The Old Republic only at retail, which along with the game will include the backstory book The Journal of Master Gnost-Dural with artwork and info, a nine inch Darth Malgus statue, a 14 x 20 inch Old Republic Galaxy Map, a Security Authentication Key Fob, a Music of Star Wars: The Old Republic CD, with digital bonuses include an exclusive Mouse Droid pet and a exclusive Collector’s Edition Store for players to purchase “a dynamic array of items.”

Cowboys & Aliens Hipstamatic Freepak Offers Two New Lenses

On iOS devices, the popular photography app Hipstamatic has partnered with the soon-to-be-released film Cowboys & Aliens and released a freepak of lenses. Hipstamatic allows the different combinations of film, lens and camera flash effects to create truly unique looking photographs. The Cowboys & Aliens freepak contains the Matty ALN and Libatique 73 lens, as well as the Steambox camera case, which gives your Hipstamatic camera a steampunk look. The Matty ALN pack produces slightly more bizarre colors and is said to resemble an extraterrestrial s perspective, while the Libatique 73 lens are said to produce photos that look like they may have come from 1873.

Gotham City Impostors Tear it Up

Gotham City Impostors is a multiplayer FPS title in the Batman universe, though it’s not what you might think. Batman and Joker wannabes come out of the woodwork for control of the streets!

Batman: Arkham City — Meet The Penguin

Batman: Arkham City promised to have an extended rogue’s gallery for the Dark Knight, so it’s appropriate that it would include the Penguin. If that wasn’t enough, there’s also another villain who was infamously born on a Monday . . .


Captain America Closing Out Super Summer

Captain America closes out a Summer where some more secondary super-heroes in Thor, X-Men, and Green Lantern. While Thor made $445.7 million globally X-Men: First Class has taken in a respectable $346.8 million, its no where near the $585.2 million take of Iron Man and $622.1 million for Iron Man 2, leading some executives to believe that consumers may be tiring of super hero flicks.

“The era of the superhero franchise flick is fading,” one studio research executive said to TheWrap.

The real litmus test will be The Dark Knight Rises coming July 20 next year and Sony’s Spider-Man reboot also next July, in addition to the Superman film Man of Steel in 2013. Depending on how well those films do, it might seal the fate of super-hero movies.

Source: Reuters

Take-Two ‘Building Bridges’ Between AAA Franchises And Facebook

Facebook gaming is something that Electronic Arts has been involved with for a while and Activision recently expressed interest in. Take-Two recently launched Civilization World onto the platform and Take-Two COO Karl Slatoff sees that as part of a larger convergence between traditional games and social games.

“I think you re going to see a little bit more out of that title in terms of converging the two worlds. I do think as the platforms get more sophisticated, there will be some convergence,” Slatoff began. “But as of now, our strategy as it relates to social networks . . . I’ve said it before and I ll say it again, we are platform agnostic and we are focused on compelling, engaging triple-A experiences. So [we believe in the experience] where you sort of sit forward and you re playing for hours and you re really engaged in it, and we re going to develop for every platform – even if it s an online platform – that can support that kind of experience. To date, social networks have not really been able to support that kind of experience. At least we haven t seen that kind of iteration.”

“So for us, it s a very interesting space, he continued. It s an ability for us to build an audience for our franchises potentially, and if we can push the edge of those platforms, which we re known to do – I mean we re constantly pushing – what can we do on the platform What more can the platform do How can we push it using our intellectual property You re going to see us doing that. And I think with Civilization World…it does take things to a new level. So to us it s about building bridges – building bridges to engage and expand our audience base for our existing triple-A franchises. And if we can make a few bucks in the meantime, that s fantastic.

Source: IndustryGamers

EA Sports Talks Future Beyond $60 Games

The games industry is making a shift from a product model to a service model. What this means, in part, is that paying a large lump sum for games may be going out the window soon, something EA Sports senior VP of Worldwide Development Andrew Wilson is preparing for.

There will come a time where the consumer is simply not prepared to pay $60 up-front for a game anymore, the same way they have said that for movies and music and television, said. That’s one thing. And then I think, you’re right, it’s the global infrastructure that facilitates the shift. As soon as technology provides a viable alternative to a disc, then that process will change.

There is still the issue that many games take up significant swaths of data real-estate, clocking in between 25 and 50 GBs of data many consumers simply don’t have the bandwidth (or patience) for that sort of massive download. I think the most convenient way for the consumer to get 7GB worth of FIFA these days is still to buy it on a disc, said Wilson. That will change. I think that Football Club this year is turning the FIFA you buy on a disc into a live service that changes every day and every week that you play.

Over time, based on consumer feedback, those chunks that we deliver on that day-to-day, week-to-week basis are going to get bigger, and the releases that we do on an annual basis are going to get smaller, and ultimately you end up in a place where we are delivering a true, consumer-driven live digital service, added Wilson. We’re building architecture and infrastructure to facilitate a time when the pipes into consumer homes are big enough to move that kind of data around.