Sony Mobile Relocates To Tokyo

Sony Mobile has announced that there will be over 1,000 jobs lost as a result of moving its headquarters from Lund, Sweden to Tokyo, Japan. This decision is part of the process that started when Sony bought out Ericsson from the business and Sony Mobile CEO Kunimasa Suzuki says that this does not undermine Sony’s efforts in the mobile arena.

“Sony has identified the mobile business as one of its core businesses and the Xperia smartphone portfolio continues to gain momentum with customers and consumers worldwide,” said Suzuki. “We are accelerating the integration and convergence with the wider Sony group to continue enhancing our offerings, and a more focused and efficient operational structure will help to reduce Sony Mobile’s costs, enhance time to market efficiency and bring the business back to a place of strength.”

Jagex Hires New PR Director

Jagex has announced that it has appointed Sam Forrest as Director of PR. Forrest has over 16 years of PR experience working in the video game and entertainment sector, including nine years at THQ, and will oversee Jagex’s global PR activities including the launch campaign for the upcoming Transformers Universe.

“It’s with great pleasure that we welcome Sam to Jagex’s marketing team,” commented David Solari, Jagex’s Chief Marketing Officer. “The Director of PR role is pivotal for us and Sam’s wealth of knowledge and experience is just what we need as we embark on one of the most important periods of growth in Jagex’s history. In his role, Sam will be supporting the launch of Transformers Universe, continuing to promote the record-breaking RuneScape, plus the launch of two unannounced projects.”

“It’s great to be joining Jagex at a time when both the department and the company are in the process of rapidly expanding,” said Forrest. “This role presents a real opportunity to solidify Jagex’s reputation with the launch of such a prestigious IP as Transformers and I look forward to the opportunity to expand Jagex’s PR footprint out into wider Europe with the recruitment of leading PR agencies across the European territories.”

Total War: Rome II – Making Of ‘The Faces Of Rome’

The Creative Assembly worked with British director Will McGregor on “The Faces of Rome” to show the internal struggle for power that defined Roman political, military and family life that will be in Total War: Rome II. As you can see from this making of video, Will McGregor sourced historically accurate costumes, dressed three distinctive sets and, with The Creative Assembly’s in-house cinematics crew in tow, directed the Budapest shoot across three days.

 

Dance Central 3 — Blast From The Past

Harmonix has always had a good sense of time and place in their level and character design in the past, and that’s in full display for Dance Central 3. Team Lu$H from the ’70s, Hi-Def from the ’80s, Flash Forward from the ’90s, and Riptide from the ’00s must team up with Dance Central Intelligence leaders Lima and Rasa to foil Dr. Tan’s time-bending plans!

 

Wargaming.net CEO Says, ‘Free-to-Play Is Still The Wild West’

While free-to-play has been a winning concept for MMOs and multiplayer focused games, it’s still mostly untested for single player experiences. Wargaming.net CEO Victor Kislyi thinks the sky is the limit for free-to-play titles.

“A lot of games will be free-to-play,” said Kislyi. “What I hope and what I want is that some companies keep doing the classic franchises, the single player games. I think single player games are still viable, that experience is still viable for classic RPGs, empire building games and some first-person shooters like Half-Life.”

“Free-to-play is still the wild west,” he added. “Nobody knows and nobody can predict where it will evolve to, where it will branch out to. I can see a single player experience being done on a server, like Gaikai or OnLive. At Wargaming.net, we don’t know free-to-play, we’ve just conquered this player versus player niche, we’re responsible for that.”

Source: GamesIndustry International

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To get as much nitro as you can handle, a pit pass will give you exclusive deals, insider access, exclusive content and prestige assets. A Pit Pass will give you access to exclusive videos, occasional exclusive challenges that will result in big, gigantic prizes, opportunity to buy some of our new merchandise before it is released to the rest of the public and access to exclusive scheduled chats with crew members and other Nitro affiliated individuals.

 

OnLive Had Debts Totaling $30 – $40 Million: Report

Reports are that OnLive had debts between $30 and $40 million before being bought out by Lauder Partners. It is estimated that creditors will receive 5 to 10 cents on each dollar OnLive owed.

“It was a company that was in dire straits. It only had days to live in terms of cash flow and the like,” said Joel Weinberg, CEO of Insolvency Services Group. “Something had to be done immediately or there would have been a hard shutdown, which would have been a disaster.”

Source: Mercury News

SGN Hires Ruairi McGuckin As Marketing VP

SGN has announced it has hired Ruairi McGuckin as vice president of marketing. The veteran of Jesta Digital will deal with marketing and user acquisition for the mobile and social developer’s cross-platform games catalog.

“With the success of our cross-platform games, our next area of investment is focusing on building a world-class user acquisition machine,” said SGN COO Colin Digiaro. “Having a marketing veteran like Ruairi who understands the nuances of user acquisition in today’s rapidly evolving gaming landscape adds a critical layer of depth to our management team.”

Kinect Now $109.99

Microsoft’s Larry “Major Nelson” Hryb confirmed that the Kinect device will see a price cut right before the holiday season. The price will not drop, however, in the EMEA and Japan regions.

“Today we are announcing a new price for Kinect,” said Hryb. “The new permanently reduced price will be $109.99 in [the] U.S. There will be also a permanently reduced price in North America, Latin America and Asia Pacific regions where Kinect is sold. Additionally, on October 4, the Kinect sensor will be available for a permanently reduced price in Australia and New Zealand. The final retail price will vary in each region based on the currency and other variables.”