This week’s marketing moves include the appointment of Dana Wysinger to chief marketing officer at S&T Bank, the ouster of Charles Schwab CMO Andy Gill, the appointment of Claire Nance as head of marketing communications for Activision Blizzard Media, the promotion of Kathryn Frederick to chief marketing officer at Ticketmaster, the departure of the global CMO at McDonald’s, Nickelodeon naming Jenny Wall as CMO, Harrods’ chief marketing officer resigning from the role, Bill Kong joining Rover as chief marketing officer, Twitter appointing a new head of global business marketing and ed-tech company Ellucian appointing a new CMO.
S&T Bank Appoints Dana Wysinger CMO
S&T Bank, which operates in five northeastern US markets, has appointed Dana Wysinger to the role of chief marketing officer. Wysinger previously served in senior executive positions at Target Financial Services, Wells Fargo and SunTrust Bank.
In her new role for the full-service financial institution, Wysinger is tasked with developing strategies to enhance consumers’ cross-platform experience.
Jenny Wall Announced As New Nickelodeon CMO
Jenny Wall will join Nickelodeon as the network’s new chief marketing officer.
According to Wall’s LinkedIn, she comes to Nickelodeon from Spotify-owned Gimlet Media. She also previously served as SVP and head of marketing at Hulu.
As the new CMO, Wall will be responsible for all on and off-air consumer marketing, as well as brand creative and content launches across all of the network’s platforms.
Brian Robbins, to whom Wall will report said about the new hire, “Jenny is a dynamic innovator who knows how to create cultural moments that connect content and audiences. As Nickelodeon focuses its efforts to expanding onto new platforms and building our audience, Jenny’s creative instincts and strategic planning will further add to our momentum.”
Charles Schwab CMO Exits Amid Corporate Reshuffle
Charles Schwab CMO Andy Gill is exiting his role this week amid “organizational restructuring.” Joining the departure is another top exec, EVP of investor services Terri Kallsen.
Gill has been with Charles Schwab for 16 years. His duties will be absorbed by Jonathan Craig, now senior executive vice president for investor services, advisor services, retirement plan services and marketing, until the conclusion of the restructuring is determined.
Activision Blizzard Media Nabs New Marketing Comms Lead
Claire Nance, formerly director of corporate communications at IPG Mediabrands’ firm Rerpise, has joined Activision Blizzard Media as head of marketing communications.
Activision Blizzard Media, in a job advertisement related to the position, noted that the role comes at a time when the video game company is “planning to launch advertising across the Activision Blizzard portfolio, including in esports.”
Ticketmaster Builds Out Marketing Team With New CMO
Ticketmaster is bolstering its marketing team with a trio of new promotions according to a press release from the company published earlier today.
Kathryn Frederick, who joined Ticketmaster in 2015 and previously served as SVP of growth and insights for the ticketing company, has been promoted to chief marketing officer.
Joining her on the marketing team in new Ticketmaster roles will be David Eisenberg as VP of partnership marketing and Andrew Samson as VP of brand marketing.
McDonald’s To Replace A Global CMO Role With SVPs
AdAge reported that McDonald’s global CMO, Silvia Lagnado, is leaving the company. Lagnado has been with the fast-food giant for four years and was responsible for developing a universal visual identity for McDonald’s 35,000 restaurants and spearheading a data project to better understand customers.
No new global CMO will be named. Instead, the role will be split between two current McDonald’s employees: Colin Mitchell will be SVP of global marketing, and Bob Rupczynski will acquire the role of SVP of marketing technology.
Harrods Marketing Chief Steps Down
Harrods’ chief marketing officer, Amanda Hill, announced her decision to leave the position, effective November.
Hill joined the department store company, based in London, 18 months ago and has been credited with assembling an effective leadership team.
Harrods is currently looking for her replacement as she leaves to attend to family obligations.
Rover’s New CMO: Bill Kong
Rover.com, billed as “the world’s largest network of pet sitters and dog walkers,” has hired Bill Kong as chief marketing officer.
In a press release announcing the appointment, Rover emphasized Kong’s 20 plus years of experience in “product management and performance and brand marketing, with a strong emphasis on direct-to-consumer business.”
Rover’s COO noted that Kong “brings a wealth of experience from across the technology and e-commerce sectors to the team at a pivotal moment.”
Kong previously served as chief growth officer at Vital Choice Wild Seafood and Organic as well as chief digital marketing officer for Sears.com and Kmart.com.
Twitter Appoints Head Of Global Business Marketing
Gap Kim joins Twitter’s global business marketing team where he will work to grow the business and brand while improving the platform’s advertising capabilities.
Ellucian Names Chief Marketing Officer
Higher education software provider Ellucian named Asim Zaheer as chief marketing officer, according to a press release from the company.
Zaheer will lead strategic marketing initiatives for Ellucian and is tasked with focusing on digital transformation and moving services to the cloud. He previously served as CMO and SVP at Hitachi Data Systems.
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Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, July 26th. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
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