Take a look at this new rebranding video for the new Yahoo! and see if it strikes you as inherently Yahoo!
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This is a long way from the weird yodeling and garish designs synonymous with dot-com bubble-era Yahoo! It seems the search engine and e-mail giant is trying (again) to connect with audiences by ditching their old mainstays and getting serious. Over the past decade, Yahoo! has seen serious chunks of its business and cachet go to Google, so this change in tone isn’t surprising.
However, does it go far enough?
A bit cringe-worthy are the project managers talking about editorial programming, and the silly hats and nerf guns are poor inclusions.Let’s see if and how they follow through on this rebrand from quirky Internet company (cliche) to serious company willing to put in the extra effort to create destinations worthy of your time.