Kotaku has its hands on a leaked cinematic trailer for EA and Valve’s upcoming sequel, Left 4 Dead 2. The Zombie Survival Guide trailer is primarily pre-rendered footage setting up the game’s premise and new characters, and dropping plenty of hints to game play and weapons. Amidst the amazing action and oozing zombies, the highlight might be just how tightly developed the game’s characters and dialogue is going to be.
A new report from DFC Intelligence says Apple iPhone and iPod Touch will fuel growth in the handheld game market, reports Industry Gamers. DFC predicts the market for portable games will reach $11.7 billion by 2014, with Apple driving the majority of the growth to eventually make up nearly a quarter of the market.
Citing the report, DFC s David Cole suggests Sony PSP and Nintendo DS have peaked. He sees the dedicated handheld game consoles maintaining their leads in market penetration, but remaining flat in growth as Apple’s multi-use devices gain a bigger foothold in games. The firm also surveyed 8,000 people to find mobile gaming habits are on the rise. It found 45 percent of Americans and 36 percent of Europeans surveyed have purchased apps in the past year, with Apple’s App Store the most popular service.
Writing for Fast Company, product designer Rob Tannen lists three high-tech gadgets that can facilitate consumer behavior research. None of the devices are designed specifically for use in focus tests. Rather, Tannen has pinpointed these off-the-shelf products as gadgets that help boost accuracy and efficiency in the cumbersome and error-prone process of collecting consumer test data. He sees each gadget as facilitating one of three major areas of data collection: verbal, visual and movement.
The director of the Australian Classification Board has requested that the country’s censorship minister allow it to evaluate mobile phone apps for content, reports Kotaku. The director appealed by letter to the Commonwealth Censorship minister that content purchased online or through mobile phones be required for submission, approval and rating certification by his organization. Kotaku points out that the move comes on the heels of the Entertainment Software Association’s request that Apple carry its ESRB rating system in the U.S.
EA and Valve have lost their appeal to Australia s ratings board to release the uncensored version of Left 4 Dead 2, reports Gamesindustry.biz. Valve prepared an edited version that secured the country’s highest mature-game rating of 15+ in case the appeal was denied. However EA and Valve had appealed to Australia’s Classification Review Board to release the full version.
EA and Valve have also lent their voices to a growing chorus lobbying to introduce an 18+ mature rating in Australia. Among strong opposition to that movement is South Australia attorney-general Michael Atkinsonm, who has called any curtailing of content or product choice for Australians a small sacrifice to keep violent content away from vulnerable citizens.
Burger King Japan is partnered with Microsoft to promote Windows 7 with a limited edition version of its flagship hamburger, reports engadget. The digit-driven campaign features the Windows 7 Whopper, a seven hamburger patty version of the regular Whopper, available at 777 yen for seven days at Burger King restaurants in Japan.
French design firm Dessault Systemes has created a unique promotional tool for the upcoming Luc Besson film, Arthur and the Revenge of Maltazard. Dessault designs tools and software to create 3D images. For Besson’s film, the company created a 3D stereoscopic screen that turns a cereal box into what it calls a Next Gen 3D game console with a motion sensor. The promo is running on boxes of Nestle’s Chocopic cereal in Europe.
The Academy of Interactive Arts and Sciences has released the first list of headliners for the upcoming DICE 2010 summit, reports Gamesindustry.biz. Academics dominate the stage thus far with planned presentations by researchers Dr. Susana Martinez-Conde and Dr. Stephen L Macknik from The Barrow Institute, and Professor Jesse Schell from Carnegie Mellon University. Remedy Entertainment president Matias Myllrinne and OnLive founder Steve Perlman round out the initial list being publicized by AIAS.
The DICE 2010 summit is scheduled to take place at Red Rock Resort in Las Vegas February 17 through 19.
Microsoft Xbox Live spokesman Larry Hryb (Major Nelson) has quelled rumors about a Blu-ray player for Xbox 360, reports Gamesindustry.biz. The source of the rumor is none other than the company’s CEO Steve Ballmer. In an interview with Gizmodo, Ballmer made a clear cut statement about Blu-ray drives as an accessory for the console. Nelson’s response says no such device is planned for 360, and that Ballmer was referring to Blu-ray drives for PC. Gamesindustry.biz points out that Ballmer has misspoken in the past about products in his company’s game division.
A lot of iPhone app makers seem to default to mimicking Apple ads for promotional videos. Tapping into the familiarity iPhone users have with the often-aired TV spots, perhaps trying to draw some credibility for their products, makes the tactic understandable for independent apps. Yet as in the case of Pepsi’s Amp Up Before You Score, even branded apps have done it. Being the high-minded brand and design driven company that it is, Nike does not go there.
Nike has rolled out an iPhone app for its NIKEiD concept, where people can create custom color sneakers. It s a concept less aimed at turf jocks than fashion conscious youth, and Nike s spot promoting the app reflects that. It also shows just how nicely NIKEiD fits into an iPhone app, where not only can custom creations be shared with friends and ordered right through the phone but the iPhone camera can capture usable colors. The spot does an especially nifty job of getting the camera feature across.
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