iPad Survey Reveals Demographics

The early adopters of iPads are very concurrent with users of other Apple products, with a survey by AdColony saying that 43 percent also own iPhones and 48.7 percent own an iPod Touch equivalent. Other findings show that 44.3 percent have a household income level of $100,000 or more and 58 percent have bachelor’s or graduate degrees.

Two-thirds of iPad owners are male and are most likely to be between the ages of 35 and 44. Teens and those college-aged comprised little over 10 percent of iPad owners. While the demographics of the iPad will likely broaden with time, it seems clear that middle aged men are most likely to own the device, and marketers should plan accordingly.

Source: MediaPost

Ad Sales Program Permission Control 2.0 Crosses The Rubicon

Rubicon Project today announced the release of Permission Control 2.0, a new technology program designed to help publishers take better control of their ad inventory. Using a web-based dashboard, advertisers can set parameters for their partners for ad networks, exchanges and demand-side platforms.

“The market currently lacks rules around transactions between publishers, demand partners and their advertisers,” said Rubicon COO Craig Roah. “This lack of clarity around the rules of engagement has led to price erosion, data leakage and channel conflict within the market. … We are committed to providing publishers with transparent, efficient and safe access to all sources of demand to best monetize their ad inventory.”

Source: Ad Week {link no longer active}

iPad App From Entertainment Weekly Lets Users Sample And Buy

iPad has given a boost to digital magazines, but its potential is much more than recreating print magazines on a tablet computer. To this end, Entertainment Weekly is offering samples of their weekly Must List of movies, music, TV, books and games for users to try.

The options allow users to buy DVDs from Amazon, purchase a soundtrack from iTunes or get a movie ticket from Fandango. This move could certainly be beneficial to game companies to build attention for their games, by letting users watch a trailer, buy it from Amazon, or perhaps open to a webpage giving even more info.

Source: Ad Age {link no longer active}

Facebook App From THQ Promotes Beat City

THQ today revealed that they are launching a free Facebook application to promote the DS game Beat City. Users will be able to play three mini-games, where they can unlock more items in the environment with better play and display the scores for their friends to see in Challenge Mode.

Additionally, THQ is offering a a free giveaway for a DSi XL once a week for those that recommend the game to their friends. Find out more at facebook.com/beatcity.

Cliff Bleszinski Unveils Gears 3 On Fallon

Epic Games’ Cliff Bleszinski has shown by appearing on Late Night that game designers can be every bit as marketable as the video games they’re creating. Bleszinksi, to his credit, has a good on-camera presence and was able to generate some good buzz for his game. The industry could definitely use some more public advocates on talk shows and news programs. And of course, debuting Gears of War 3 on Jimmy Fallon’s show was a fantastic move by Microsoft and Epic. Check out the clip (which includes the trailer) below.

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Harmonix Rocks Out With Green Day

The music gaming genre trailed off dramatically in 2009, but games like The Beatles Rock Band still performed well, cashing in on the incredible brand of the Fab Four. Green Day doesn’t rank anywhere close to The Beatles, but in the era of modern rock, they’re certainly near the top. MTV and Harmonix believe they can leverage the Green Day name with the upcoming game (shipping June 8). As you can see from the trailer below, Harmonix is giving Green Day the same special care it gave The Beatles in terms of representing the band members and the vibe of their concerts.

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Tiger Ad Generates Hundreds Of Spoofs

While the Tiger Woods Nike ad spot featuring the voiceover of the golfer’s late father wasn’t well received in some circles, perhaps that’s what Nike actually intended. By making such an “out there” commercial, the company knew the ad would be immediately spoofed in all sorts of videos across the web, leading to extra viral marketing buzz. According to Visible Measures, the ad has prompted the creation of more than 100 spoofs, and these parody clips have attracted more than 7.1 million views and 15,000 comments. Mashable has a collection of some of the top Tiger ad spoofs.

Here’s one we like:

Skate Through The Hall Of Meat

While Activision continues to struggle with its Tony Hawk brand following the somewhat disappointing Tony Hawk: RIDE, rival Electronic Arts has been faring quite well in the skateboard genre with its Skate franchise. Humor is certainly one good way to help sell a product, and this latest trailer for Skate 3 (which ships next month) shows off the funny rag-doll physics of the characters in the “Hall of Meat” challenges. It’s somewhat reminiscent of the PlayStation Network game Pain. Check out the video below.

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Bruckheimer On Why Movie Games Fail

Movie-based games and game-based movies don’t exactly have the greatest history, and yet both continue to be made. Producer Jerry Bruckheimer believes his Prince of Persia movie will break the trend of bad/mediocre game-based films, when it debuts next month. Ultimately, no matter how successful the game franchise has been, the movie’s got to have a great story. Thankfully, Bruckheimer could look to series creator Jordan Mechner for that.

“I think having him as a guide on the first screenplay was an enormous help. He avoided all those pitfalls — what story to follow and what to do,” Bruckheimer said in a Gamasutra interview. Also, we brought in this guy named David Bell, who is the foremost parkour instructor. He was really instrumental in creating some of those moves and action sequences.”

When going in the opposite direction (movie-based games), the process can be equally challenging. James Cameron’s Avatar was absolutely huge, but Ubisoft’s game largely failed to move the needle.

“Here’s the problem. The problem is, to really make a good game, it really takes a long time. So by the time you greenlight a movie, it’s a year to a year-and-a-half until it’s out. That’s too short a period for a video game to be made. It’s a three-year process to get a really good game made, and that’s where they fail,” Bruckheimer noted. “What the studios do is that they have this business model where they know they’ll sell X amount of games on that opening couple of weeks, and a lot of them do that, rather than take their time and create a wonderful game. So what if it comes out later on DVD or something like that As long as it’s a good game, people will play it.”

Marketing Salaries Among Top In U.S. Game Industry

The ninth annual Game Developer Salary Survey has been released, revealing a slight decline overall for game industry workers in the U.S. from 2008 to 2009. Video game marketers should be pleased, however, as the business/marketing category remains the best compensated.

“The business field as a whole remains the highest compensated group in game development with an average salary of $96,408, even after a nearly 6 percent decline,  and business people are the most likely to receive additional compensation. Still, there is great variance within the field: marketing and PR employees average $83,804, while executives average $129,167,” Game Developer states.

Source: IndustryGamers {link no longer active}