Google Rolls Out Mobile Sales Tool

Google, looking to provide advertisers information regarding the direct link between using a search ad and purchasing items in a store, have introduced a new tool that will enable better research in terms of how effects a search ad can be, according to Adweek.

Called “store visits,” the tool provides insight in terms of search ads, and how effective they can be measured up with local inventory and product listing ads.

It utilizes an algorithm that estimates which consumers go to a store in terms of seeing an ad online within a 30-day period. The data is measured using data collected via location history form devices, which is then given to advertisers so they can gauge the data. The data is anonymous, so that specific users aren’t pointed out in terms of spending habits.

Advertisers looking to use the program need to verify their location through the search giant, and then set up extensions via Google’s AdWords program, as well as registering an account. Only U.S. advertisers qualify for now, and will open up further leading into 2015.

Though the data is based more on guesswork (for the time being), some parties are certainly interested in details, such as Famous Footwear CMO Will Smith. “The insight that we’re getting from our partners at Google are really showing that the influence of online advertising is in fact not only getting people to shop at, but to shop our stores across the country as well,” he explained.

According to the information, approximately 15 to 17 percent of clicks on the ads result in an in-store visit, according to Smith. The company looks to display different products for promotion and change some of its in-store merchandising strategies via region as a result.

With brick and mortar-based stores still leading the way in retail sales (an estimated $150 billion by 2018, according to Forrester Research), this could be a great way to get even more people to visit them.

“Getting better insight into these new, complex purchase paths can help you optimize your online marketing programs, design better experiences for your customers and allocate budget more effectively,” said Google director of product management Surojit Chatterjee.

What Is Minecraft Creator Notch Doing In LA?

Swedish billionaire Markus “Notch” Persson programmed his father’s home computer at the age of seven and created his first game at eight. He went on to create Minecraft, the hugely popular game with millions of young players worldwide.

Notch stroke gold when he sold his gaming company, Mojang, to Microsoft in September for around $2.5 billion, of which an estimated $1.75 billion went into Notch’s pockets.

Earlier this year he bought the most expensive condo of its size is his hometown of Stockholm, Sweden and now he has reportedly outbid music moguls Beyonce and Jay-Z for what his broker calls a “fantasy estate” in Beverly Hills at the record price of $70 million.

“Marcus fell in love with the house, its sleek contemporary design and its spectacular panoramic views that sweep from downtown L.A. to the Pacific Ocean,” John Aaroe Group Realtor Katia De Los Reyes said in a statement. “The fact that the house also was completely furnished in such great style was another major selling point for him.”

Notch today also tweeted out a picture of himself sitting in the mansion with his feet up overlooking the “candy room” which is just one of the over-the-top decorating details of the house.

It also includes vodka and tequila bars, an 18-foot onyx dining room table for 24 that includes place settings by Roberto Cavalli at a cost of $3,700 each, a chromed Ma Deuce machine gun and 15 bathrooms all equipped with Toto Neorest toilets at a price of $5,600 each.

“I have been in the business for over 30 years and have never seen the level of growth that the luxury market has experienced in the past year, with no end in sight,” said John Aaroe, CEO of John Aaroe Group.

But LA is also where gaming giants such as EA and Activison are headquartered as well as many interesting new mobile gaming start-ups such as Scopely and SGN.

So what are Notch’s LA plans He says he wants to focus on “small web experiments,” whether that means developing, investing or advising remains to be seen.

Either way, welcome to town!



The U.S. Online Video Market Is Getting Competitive — Here’s The Data To Prove It

by Sahil Patel

Since what feels like the dawn of time, Google and YouTube have had a stranglehold on the online video market, dominating in volume and viewership by a mile. This year has been pretty remarkable in part because of the emergence of one legitimate competitor to YouTube, and a few potential ones.

Facebook and Vessel are just two of many companies looking to grab a larger share of the online video pie — and that’s in addition to existing “legacy” companies like AOL and Yahoo, which have significantly expanded their video businesses in the past few years.

Read more…

This article was originally posted on VideoInk and is reposted on [a]listdaily via a partnership with the news publication, which is the online video industry’s go-to source for breaking news, features, and industry analysis. Follow VideoInk on Twitter @VideoInkNews, or subscribe via for the latest news and stories, delivered right to your inbox.

App Annie Highlights Top Games For November

Mobile gaming continues to be on the rise, between both free-to-play releases and premium titles. App Annie recently posted a report detailing the best sellers for the past month of November, and it appears that King’s latest offering, Candy Crush Soda Saga, is leading the charge, with Contract Killer: Sniper closely behind.

Upon its release, Soda Saga had no trouble earning the top spot on both the iOS and Android fronts, while the original Candy Crush Saga continued to be a mainstay in the top ten for both platforms. King has already indicated that it will continue to update both games with new offerings, as their popularity won’t be waning anytime soon.

Meanwhile, Glu’s Contract Killer: Sniper, the fifth release in its ongoing first-person shooter series, gained some attention as well, earning a spot on the iOS App Store homepage and maintaining a solid spot on the store’s top ten worldwide rankings. Said Glu’s president of publishing, Chris Akhavan, on the game’s release, “Glu has been a leader in the free-to-play shooter genre since 2011. We’re committed to building franchises players find synonymous with best-in-class graphics, gameplay and mechanics as we’ve done with Contract Killer: Sniper. The addition of PvP (player vs. player) has deepened the game’s level of engagement and we look forward to supporting Contract Killer: Sniper with new content and features players will enjoy,”

Meanwhile, when it comes to top companies on the mobile front, Tencent continued to dominate across 176 apps, while Electronic Arts took second place with 656 and Gameloft dropped to third with 96. This was a change over the previous month, when Gameloft had the top spot and Tencent was in third.

Part of this popularity is due to the release of the side-scrolling running game Wind Travel, which has managed to earn a top ten spot for the games of November worldwide.

Meanwhile, Dumb Ways To Die 2, a game launched by Metro Trains (the provider of metropolitan rail service for Melbourne, Australia), managed to get some attention as well, with the game shooting into the top ten rankings worldwide for iOS, and the iPad version reaching the #1 daily download rank across 80 different countries. Not bad for a game that initially launched as a public service announcement for rail safety.

The title does feature 28 mini-games that are fun to play, as well as informative, so it’s easy to see where it appeal lies in terms of popularity with users. The fact it’s free certainly doesn’t hurt either.

Will these trends continue into this month It’s looking likely, with Candy Crush Soda Saga continuing to speed along with a big campaign and Tencent showing no signs of slowing down either. We shall see with next month’s numbers.

Spotify’s “Year In Music” Hits All The High Notes

Spotify, the popular online music-streaming service created as a stylish legal solution to peer-to-peer sharing, is celebrating a 2014 that saw it grow into a formidable multi-billion dollar enterprise fifty million users strong with an interactive Year in Music {link no longer active} roundup.

A post on Spotify’s official blog advertises the feature as “a way to answer that age-old question: ‘What kind of music are you into ’” by inviting users to “explore top genres, favorite artist by season, most musical day of the week, and more”.

Despite a highly-publicized back-and-forth with Taylor Swift, Spotify had a banner 2014, ushering in record revenue and user growth in the face of heated competition from rivals like Deezer and Amazon Music. Recently-introduced Spotify Video Ads are expected to secure further revenue growth as brands take advantage of the service’s renowned engagement rates and positive buzz on major social networks.

Logitech’s Craze With Creating The Perfect Gaming Mouse

With the gaming world always changing, a company like Logitech, which offers an ever-evolving line-up of products to meet these shifting needs, seems to stand out.

All of Logitech’s pro-gamer products look and sound like they belong on a spaceship – they’re all designed with angular black plastic and glowing blue lines, and each features the newest optical technology for reliable performance.

With names like Daedelus Prime, Proteus Core and Hyperion Fury it’s no wonder gamers are so eager to blindly dish out their dough and get their hands on these top-of-the-line gaming mice.

But just how much goes into designing these small gaming peripherals According to an article done by Kotaku UK, a whole lot.

First, Logitech considers a mouse’s durability. There’s a room on Logitech’s campus in Lausanne, Switzerland full of contraptions specifically designed to torture PC hardware. For example, one test includes pneumatically-powered metal rods insistently click on mouse buttons faster than any human hand. Other things that Logitech has done to “test” its mice include: driving trucks over them, dropping them from great heights, strapping them to strange turntable devices that spin around and around at crazy speeds to test their pinpoint accuracy on different surfaces, and fixing them to the end of a pneumatic metal arm that swings wildly from side to side.

“The goal is really to torture stuff,” said Maxime Marini (Logitech’s senior director of engineering and gaming development) to Kotaku. “We stress it in every possible way. At the end, the goal is that whatever gets out of here is 100 percent perfect and has no issues.”

In addition, these mice also cost millions to develop. According to its latest financial report, Logitech spent over 16 percent of its gross profit on research and development in the six months from March to September this year: over $63 million. While that figure covers all of Logitech’s business, the company’s high-end mice are likely to be a large piece of that R&D cost.

In addition to the Room of Tortured Hardware, Logitech’s Swiss campus contains this insane room, designed to filter out all signal interference to test wireless mouse response times. This room cost 550,000 Swiss francs ($571,000 USD). The equipment outside, which precisely maps the radiation that the isolated mouse emits, cost a further 250,000 Swiss francs ($259,000 USD).


“It’s millions of dollars, that you invest,” Maxime said to Kotaku. “There are a lot of people who touch a project like this: at one time, it’s maybe 20 or 30 people. You have two or three guys on the software, mechanical engineers, electronics engineers, then the management, the people doing all the materials, the finish, the paint… one guy working on the keys, the chromatics… it adds up. It’s often seven figures. [More so] if you do wireless stuff, you have to pay for all the compliances in all the countries you want to sell it in, which can be tens of thousands of dollars. And then there’s all the money you spend on advertising and marketing.”

All this may make someone wonder, is it all worth it

“The profit margin varies product by product,” said Maxime. “The global profit margin was 38 percent last quarter – some products are higher than that, some are lower. But some of the high-end products, honestly, if you really want to do them well then it’s not that easy to have a good margin. You can’t just keep increasing the price. So on some of the high-end products we do not have a good margin because they are tough to make and there are a lot of very expensive components.

“You can do the best product in the world, but if people don’t know about it… that’s something we’re changing now, we were always an engineering company, quite nerdy, but now we’re trying to explain better to people that we do.”

Logitech is considered an extremely “nerdy” engineering company to most. It has spent 33 years making mice, suggesting the people working there take pride in making the best ones.

“The engineers have pride in the products that they’ve built,” says Ujesh Disai, general manager of Logitech’s gaming division. “I’ve seen other companies think that gaming peripheral means get a regular peripheral, paint it fancy colours, maybe out some lights on it, do some real glitzy, flashy marketing, and that equates to gaming peripheral. That’s not what we try to do here. We’re trying to build a differentiated product line specifically for gamers.”


The scene from League of Legends’ Worlds tournament.

All this being said, some research puts the eSports viewing audience at more than 70 million people. Perhaps spending seven-figure sums on making computer mice for these gamers to use isn’t such an indulgent thing to do.

CREATIVE: 2014’s Top 12 Movie Trailers

While this year was no doubt a big year for the movie market, next year is likely to get even bigger, judging by some of the trailers we’ve seen, including The Avengers: Age of Ultron and Star Wars: The Force Awakens.

With that, has compiled a list of the top 12 trailers of 2014, as well as the viewership numbers for each one. All of these trailers have managed to get a great deal of attention, with the lowest one on the list – Transfomers: Age of Extinction, with 37 million views.

The real surprise, though, is what landed in the number one slot. Many thought that Star Wars: The Force Awakens would be a shoo-in with the fanatical Internet crowd, but – surprise! – it was actually beaten by another movie coming next year. Check out the full list below.

Transformers: Age of Extinction




The return of Jennifer Lawrence’s Katniss character was well received online, as Mockingjay Part 1 clocked in 38 million views.



Christopher Nolan’s return to the big screen was well met by audiences, who gave the initial trailer 39 million views. The star power of Matthew McConaughey certainly helped.

Dumb and Dumber To


The return of dimwits Harry and Lloyd turned out to be a welcome one for fans, as the trailer clocked in 44 million views. However, the movie has only performed moderately at the box office, sitting around $80 million thus far.

The Hobbit: The Battle of the Five Armies


Peter Jackson’s farewell chapter to The Hobbit saga garnered 45 million views upon its debut. The movie debuted in theaters yesterday and is expected to break several box office records.



Surprise! The Minions can actually do rather well without their buddy Gru, as their debut trailer received 54 million views.

Furious 7


The power of the Fast and Furious franchise hasn’t slowed, even with the loss of co-star Paul Walker. The newest trailer for the series debuted with 57.5 million views.

Teenage Mutant Ninja Turtles


Cowabunga! The return of the Ninja Turtles was well met with young and old fans alike, as the initial trailer received 58 million views.

Jurassic World


It’s been a few years since we’ve gotten a new Jurassic movie, but this new entry is highly anticipated, as the initial trailer has gotten 64 million views – and climbing.

The Avengers: Age of Ultron

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The latest trailer from Marvel Studios certainly disappoint, as The Avengers: Age of Ultron should be a tremendous box office hit next year. The trailer has gotten 78 million views thus far.

Star Wars: The Force Awakens


Of course, the Force is still strong with Star Wars. With exactly a year to go before its release, the teaser trailer has received 81 million views. A new one should get an equal amount of attention next summer.

Fifty Shades of Grey


Surprisingly, Star Wars didn’t earn top honors for trailers this year, as the movie edition of Fifty Shades of Grey beat it with 93 million views. It should no doubt turn a few heads next year.