This week’s executive shifts include former global chief marketing officer of Wunderman Thompson joining Hasbro, Deezer appointing a vice president of artist marketing; CMOs for Tocaya Organica, Amtrak, Nebraska Furniture Mart, Bojangle’s and Little Caesars. Also, a former global marketer at Alibaba becomes Blue Apron’s new chief executive officer and JimmyBar hires a VP of marketing.
Hasbro Fills Newly-Created Chief Consumer Experience Officer Position
On Thursday, the toymaker Hasbro announced that Jamie Gutfreund, the former global chief marketing officer of Wunderman Thompson, will join the company as its first chief consumer experience officer, effective April 15.
Gutfreund will directly report to Hasbro’s president and chief operating officer, John Frascotti and in her new role, she will focus on creation and implementation of “consumer-focused strategies that effectively connect the company’s brands with global audiences.”
Gutfreund past career achievements include serving as global CMO at Wunderman Thompson, chief strategy officer at The Intelligence Group, and holding positions at Expedia, Microsoft
Frascotti said about the new hire, “Jamie brings a breadth of experience in driving strategies that build brands through innovation and technology, global marketing campaigns and proprietary research,” Frascotti said in a statement. “Jamie is a well-respected and highly creative digital marketer, and I am thrilled to welcome her to the Hasbro family.”
Deezer Appoints VP Of Artist Marketing
Deezer appointed Nigel Harding to the position of vice president of artist marketing. Harding comes to the streaming platform from Sony’s Nothing Else Matters Records.
Harding also spent a couple of years working on the playlisting strategy for Apple Music and almost a decade at BBC.
“I look forward to working closely with Nigel to build on the wide range of creative marketing activations we’ve done with artists so far and to continue building Deezer’s standing with artists all over the world,” said Alexander Holland, Deezer’s chief content and product officer.
Former Alibaba Marketer Appointed As Blue Apron CEO
Blue Apron hired Linda Findley Kozlowski as president and chief executive officer, effective April 8. Kozlowski will also be on the company’s board of directors. She is also a member on the boards of Ralph Lauren, StyleSeat and Dress For Success Worldwide.
Kozlowski was most recently chief operating officer at Etsy and before that held the same position at Evernote. She was also previously director of global marketing and customer experience at Alibaba from 2011 to 2012.
Kozlowski comes to Blue Apron at a pivotal time for the company, as it’s been reported the D2C meal-kit service is not retaining subscribers while it tries to expand its retail strategy.
Little Caesars Appoints SVP Global Marketing
Little Caesars added Jeff Klein as senior vice president of global marketing, and in an effort to grow the brand globally. Klein leaves his position at PepsiCo’s Foodservice division, where he was senior vice president and chief marketing officer. Klein had been wit PepsiCo since 2003.
“I’m excited to welcome Jeff to our organization,” said CEO Dave Scrivano in a statement, “With his impressive achievements and experience, I know we can count on him to grow our global brand and continue to shake up the pizza game like we’ve been doing for the past 60 years.”
Bojangles’ Names Chief Marketing Officer
Bojangles’, a regional fast food restaurant, named Jackie Woodward as the company’s chief marketing officer.
Woodward served in the same position previously at Krispy Kreme and was also VP global media at General Mills and VP global marketing at McDonald’s. She also spent a number of years at MillerCoors.
“I am incredibly excited to be the next marketing chief at such an iconic brand,” Woodward said in a statement. “I appreciate the opportunity to be part of the extraordinary things happening at this company and look forward to working with our franchise partners to share the Bojangles’ experience with more and more new guests across the country.”
JimmyBar Appoints VP Of Marketing
JimmyBar, a protein bar company, appointed Sabrina Kautz to the role of VP of marketing. Kautz comes to the company after serving as a health coach and consultant the last year. Before that she spent a number of years at a marketing manager at PepsiCo.
Kautz will focus on “the company’s brand strategy, shopper marketing initiatives, new product development
Helskink Think Company Appoints CMO
Helsinki Think Company, an entrepreneurship society that also provides
Bulldog Skincare Names Marketing Head
Richard Blake is set to take over the position of global head of marketing at Bulldog Skincare. According to his LinkedIn, Blake will “lead marketing across all channels for one of the fastest growing brands in men’s skincare- now in over 30 markets globally.”
Blake was most recently a senior marketing director at Verizon Media in London and before that spent almost seven year at Yahoo, also in London, most recently in the position of international marketing director.
Tocaya Organica/Madera Group Name Chief Marketing Officer
Matt Smith has been named the chief marketing officer of both fast-casual restaurant Tocaya Organica and their parent company Madera Group.
Smith comes to the companies from marketing agency Simmer Group,
In a statement, Madera Group said Smith would lead “development and implementation of all marketing operations including channel, content and advertising strategy, PR and reputation management, new store openings, and catering.”
Comscore’s CEO And President Both Depart Company
Comscore’s CEO Bryan Wiener and president Sara Hofstetter have both departed the measurement and analytics company. Wiener cited “irreconcilable differences” with Comscore’s board.
Wiener and Hofstetter both came to Comscore from marketing agency 360i. Wiener continues to sit on the board of Cars.com and Hofstetter is still on the board of directors at the Campbell Soup Company.
Amtrak Names EVP, Chief Marketing Officer
Amtrak named Roger Harris as the company’s executive vice president and chief marketing and commercial officer. Harris previously held senior roles at Delta Airlines, Sun Country Airlines
“Roger’s mix of transportation experience makes him a great fit for this position. He will continue to advance the customer-focused strategies that are driving the company to the next level of ridership and revenue performance,” said Amtrak president and CEO Richard Anderson in statement.
Nebraska Furniture Mart Appoints CMO
Nebraska Furniture Mart named Amy Myers as the company’s chief marketing officer. Myers comes to the Omaha-based company after working at Gabby and Summer Classics as
NFM said in a statement that Myers will be “creating and executing the overall strategy of the marketing division, helping NFM achieve alignment and consistency across all marketing channels while helping to elevate the customer experience.”
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, April 5. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at firstname.lastname@example.org.
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