This week: Carhartt and Guitar Center find new marketing vice presidents, BET CEO Debra Lee steps down and Massive Interactive poaches talent from Verizon’s Go90.
Carhartt Taps Janet Ries For Vice President Of Marketing
Seeking to align brand management, communications, strategic partnerships and community affairs, Janet Ries has joined Carhartt as its vice president of marketing.
“Janet’s strong track record of championing successful brand-building ideas and bringing them to market through cross-functional teams makes her the ideal person for the position,” said Tony Ambroza, the company’s chief brand officer. “As the key connector inside and outside of marketing, Janet will be responsible for ensuring the Carhartt brand is meaningful across every consumer experience. We’re extremely excited to have her on board.”
Ries previously worked at Rockport, where she held the title of vice president of global marketing.
Guitar Center Brings On Erica Moran As Vice President Of Marketing
Musical instrument retailer Guitar Center has appointed Erica Moran to the position of vice president of marketing.
Moran joins the company after serving as a retail and digital marketing consultant for ACIRE Consulting Group, and serves on the board of the CRMC Retail Advisory Council.
Debra Lee Steps Down As BET CEO
After thirty years at BET Networks, Debra Lee is resigning from her position as chairman and CEO.
“Debra’s vision and creativity have cemented BET Networks as a premier network for African Americans and lovers of black culture,” said Bob Bakish, Viacom’s CEO. “As BET continues to move forward, we will always be grateful to Debra for her leadership and commitment to creating top-notch entertainment that both entertains and empowers. Her passion for the BET brand has resulted in countless wins and has allowed BET to stay competitive in a growing media landscape.”
Lee first joined the TV network in 1986, serving as its vice president and general counsel. She reached her current position in 2005.
Chip Canter Joins Massive Interactive As Chief Revenue Officer
Set to manage the company’s sales, business development and marketing growth strategy, Chip Canter has signed on with Massive Interactive as its chief revenue officer.
“Few people understand our market landscape and technology environment like Chip does,” Massive CEO Ron Downey said to Variety. “He has dealt with the pressures faced by OTT businesses and has firsthand experience working with global media companies.”
Previously, Canter led Verizon’s Go90 mobile video service.
Canadian Marketing Association Elects Aldo Cundari Chairman
Chairman and CEO of Cundari Group Aldo Cundari has been elected to the position of board chair for the Canadian Marketing Association.
“CMA’s Board of Directors continue to elevate the marketing profession across this country,” said John Wiltshire, CMA’s president and CEO. “Our new Board Members broaden our regulatory and corporate perspectives while enhancing the association’s profile.”
The Rest Of The C-Suite
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, May 25. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at firstname.lastname@example.org.
Porsche Taps Colas Henckes For Marketing Director
Porsche Cars is passing executives around the world, sending Canadian marketing director Margareta Mahlstedt to perform the same task for its Great British office, and bringing Colas Henckes from France to replace them.
“We are delighted to welcome Colas to Canada,” said Marc Ouayoun, president & CEO of Porsche Cars Canada. “We’ve had the opportunity to work together several years in France and he is very well positioned to tackle this new challenge. With his expertise in Motorsport, experiential events and social media, he is poised to pursue the excellent work that Margareta Mahlstedt has executed in this role.”
Henckes has held the position of marketing director for Porsche France since 2008, previously working as the company’s press and public relations officer.
Vince Sadusky Reportedly Joining Univision As CEO
According to reports by the Wall Street Journal and Bloomberg, Vince Sadusky is set to replace Randy Falco in the driver’s seat at Univision. The move comes as the company reversed its decision to file for an IPO in March, following Falco’s planned retirement after seven years as CEO.
The company has declined to comment on the story.
Sadusky has previously served as CEO of Media General, as well as CFO of Telemundo Communications.
TMS Hires Laura Kirchner As Marketing Senior Vice President
Financial services company TMS has brought on Laura Kirchner as senior vice president of marketing strategy and innovation.
“Laura is going to propel our team to even greater heights. She’s a one-of-a-kind digital superstar,” said TMS chief marketing officer Barbara Yolles. “She’s adept at leading everything from re-architecting business models to digital go-to-market strategies. She can even roll up her sleeves and code websites!”
Kirchner previously worked at Perficient, where she held the role of managing director of client services.
Hulu Brings On Ryan Crosby And Nick Tran As Marketing Vice Presidents
Hulu is expanding its stable of marketers, appointing both Ryan Crosby and Nick Train to the executive positions of vice president of content marketing and vice president of brand and culture marketing, respectively. While Crosby will focus on promoting the streaming service’s slate of programming, Tran will take charge of more broad-reaching branding campaigns.
“During a critical time for Hulu, we’re excited to bring in two new vice presidents to anchor our brand and content-marketing teams,” Kelly Campbell, Hulu’s chief marketing officer, said to Variety. “Ryan Crosby and Nick Tran are tremendous leaders with proven track records, who will join Hulu’s talented marketing team to lead the next evolution of our Hulu brand promise and content marketing campaigns.”
Crosby joins Hulu from Netflix, where he served as its director of global creative marketing. Tran most recently served at Samsung Electronics as head of brand culture.
Luis De La Camara Joins Outplay Entertainment As Vice President Of Global Marketing
Formerly a marketing director for King’s Candy Crush Saga, Luis De La Camara has joined fellow mobile game developer Outplay Entertainment as its vice president of global marketing. In the role, he will work on the studio’s projects from the ground up, as well as handle customer support.
“Traditionally marketing is seen as an effort that lies at the end of the development process of a product, but to me marketing should be an integral part of the product’s design, especially in the games-as-a-service business,” De La Camara stated. “Understanding your customer, designing optimal experiences, and creating products they fall in love with, should be the focus of any business.”
De La Camara has worked in the video games industry for over a decade, and at King he led the team’s CRM and social media marketing efforts.
“I’m looking forward to having his experience, talent, and leadership help propel us to our next level of growth and success,” said Outplay CEO Douglas Hare.
Constellation Brands Promotes Jim Sabia To CMO
Adult beverage company Constellation has created the role of executive vice president and chief marketing officer, tapping Jim Sabia to fill the position.
“Our company’s core mission is to build brands consumers love and Jim has been a driving force behind the success of our beer brands over the years,” said Bill Newlands, Constellation’s president and chief operating officer. “It is critically important that the voice of the consumer and brand-building principles have strong representation on our executive leadership team. In this new role, Jim will help ensure that consumer perspective and marketing strategy remain front and center at Constellation Brands across our entire beverage alcohol portfolio.”
Previously, Sabia served as chief marketing officer for the company’s beer vertical, a role he has held since 2009.
Repsly Hires Peter Billante As Chief Product Officer
Marketing software provider Repsly has appointed Peter Billante as its chief product officer, and will lead both the company’s software and marketing teams.
“Repsly has been on the fast track for growth for several quarters now, and we’re thrilled to build on that momentum by having Pete’s product innovation skills and tactical leadership capabilities”, said Mat Brogie, Repsly’s CEO. “Pete’s track record at multiple high-growth companies is the perfect complement to the rapid acceleration Repsly is experiencing right now.”
Billante has spent 25 years in the software industry, most recently serving as senior manager and head of marketing for Autodesk’s BIM 360 product.
Accruit Appoints Larry Drury As Marketing Lead
Financial technology firm Accruit has hired Larry Drury to lead the company’s growth marketing efforts.
“We are pleased to have Larry join us as we enhance our marketing capabilities and chart the next chapter of growth for Accruit,” said Accruit CEO Brent Abrahm. “Larry is initially focused on marketing efforts related to our most recent acquisition, PaySAFE, a service that helps buyers and sellers confidently complete financial transactions.”
Drury most recently served as chief marketing officer at Vantiv, and prior to that worked at First Data, again as CMO.
Kimberly-Clark Names Giusy Buonfantino Chief Marketing Officer
Consumer packaged goods conglomerate Kimberly-Clark has appointed Giusy Buonfantino to the role of chief marketing officer.
“Giusy has a tremendous track record in brand building, product innovation and customer development, and her insight on consumers has helped us to build our trusted brands across multiple categories,” said Palmer. “In the role of chief marketing officer, Giusy is well positioned to lead our global marketing organization and drive enduring and profitable share growth.”
Buonfantino has been with Kimberly-Clark since 2011, first joining as vice president of global adult and feminine care brands.
Sundial Brands Appoints Kimberly Evans Paige Chief Operating And Brand-Building Officer
Skin- and hair-care manufacturer Sundial Brands has created the position of chief operating and brand-building officer, tapping Kimberly Evans Paige to fill the role.
“As we continue to experience and plan for future robust growth, it became clear that we needed to create a role that would help ensure that we are appropriately positioned and resourced for our next phase,” Richelieu Dennis, Sundial Brands executive chairman. “It was even more clear to us that the right partner to help scale the work we have done is Kimberly Paige. Her unique combination of analytical and creative prowess, cultural sensibilities and her passion for people and purpose-driven companies make her a natural fit for Sundial.”
Paige joins the company from Coty, another cosmetic company, where she served as chief marketing officer.
Confused.com Hires Sam Day As Chief Marketing Officer
Financial services website Confused.com has brought on Sam Day as chief marketing officer, following the departure of previous CMO Paul Troy.
“Sam has a proven track record for delivering successful and profitable marketing strategies and his appointment is critical to our success for communicating that Confused.com is the place for drivers to save money on motoring,” Louise O’Shea, Confused.com’s CEO, said to The Drum. “We’ve planned our route, we know where we’re going, and Sam’s appointment will strengthen our leadership team and help us to win the race.”
Day most recently served as director of customer acquisition for RAC, an insurance firm.
Interstate Hotels And Resorts Appoints Mike Wylie Head Of E-Commerce
Hotel management firm Interstate has hired Mike Wylie as its head of e-commerce, seeking to expand its digital presence.
“Hiring thought leaders such as Mike is a crucial strategy to give us a competitive advantage,” said Mike Deitemeyer, president and CEO of Interstate Hotels and Resorts. “With 20-years in digital marketing, his experience will propel us ahead of the industry, driving innovative growth and impacting global distribution.”
Wylie most recently worked at Standing Dog Initiative, a digital marketing agency.
Viacom Names Pamela Kaufman President Of Global Consumer Products
Currently Nickelodeon’s chief marketing officer, Pamela Kaufman is being promoted to the role of president of global consumer products, where she will oversee Viacom’s conglomerate of media brands’ licensing and merchandising operations.
“Expanding and diversifying our consumer products businesses around the world is a key strategic initiative that will help drive Viacom’s future growth,” said Bob Bakish, Vicaom’s CEO. “The exceptional leadership and vision Pam has demonstrated at Nickelodeon make her a natural fit for this exciting new position, and her appointment will accelerate our efforts in building this important global business.”
Kaufman, in addition to serving as CMO for Nickelodeon, worked as president of consumer products as well.
NCC Media Appoints Nicolle Pangis President And CEO
Comcast, Cox and Turner have collectively announced the appointment of Nicolle Pangis as president and CEO of its joint media sales firm NCC Media. In the role, Pangis will oversee the company’s efforts to grow its roster of brand partnerships.
“NCC has an excellent reputation in the linear ad space, and will now extend that leadership position into the advanced ad business,” said David Kline, executive vice president and president of media sales at Charter Communications. “Nicolle, now armed with premium multi-screen television content, great viewership insights and the scale required to deliver on advertisers needs combined with her past experiences in programmatic digital is the perfect combination needed to drive NCC to great heights.”
Prior to joining NCC Media, Pangis served as global chief operating officer at GroupM’s data unification initiative, [m] PLATFORM.
Barnaby Dawe Retires As Just Eat’s Chief Marketing Officer
After three years at the helm of Just Eat’s marketing department, Barnaby Dawe has announced his departure from the company.
“Barnaby has transformed the Just Eat brand and our approach to marketing, enabling us to become the category-leading company we are today,” a company spokesperson told The Drum.
Before his tenure at Just Eat, Dawe worked with such brands as Harper Collins, News UK and Turner.
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