This week: executive shakeups as Nintendo’s president retires, Facebook appoints a new public policy lead, Mars promotes advertising inclusivity, Life Fitness prepares to split from Brunswick and others.
Fusion Bank Taps Charlotte Luer For CMO
Cannabis-operator financial manager Fusion Bank has hired Charlotte Luer as its chief marketing officer.
“We are exceptionally excited and privileged to have such an experienced and capable marketing, PR, and investor relations professional on our team,” said Kendell Lang, Fusion Bank founder and board chairman. “We have great conviction in our choice for CMO and look forward to watching Ms. Luer work her magic.”
Luer has spent a quarter-century working in finance marketing, and will retain her current position of CEO of LJH Financial Marketing Strategies.
The Rest Of The C-Suite
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, April 27. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at firstname.lastname@example.org.
Nintendo President Tatsumi Kimishima Retires
After rising to the role of president in 2015, Tatsumi Kimishima will be retiring at the end of June.
Replacing him will be Shuntaro Furukawa, currently the company’s general manager of its corporate planning department. Furukawa has been with the company since 1994 and earned control of the game company’s global marketing efforts in 2016.
Facebook Appoints Keven Martin US Public Policy Head
Opting to pare down her responsibilities as both chief privacy officer and vice president of US public policy, Erin Egan has stepped down from the latter role. Former FCC chairman Keven Martin will take her place in the position.
“We need to focus our best people on our most important priorities. We are committed to rebuilding people’s trust in how we handle their information, and Erin is the best person to partner with our product teams on that task,” Elliot Schrage, Facebook’s vice president of communications and public policy, said in a statement provided to The Hill.
Martin first joined the social network in 2015 as vice president of mobile and global access policy. He will serve in the new role on an interim basis, as the company seeks a more permanent solution.
Supreme Poaches Julien Cahn, Converse CMO
Julien Cahn has departed from his position at the Nike-owned shoe brand, Bloomberg reports, setting up shop at streetwear brand Supreme.
Cahn had resigned from his position back in February, though neither company commented on the move. He will be replaced by Sophie Bambuck, who currently serves as Nike’s brand director.
Mars Names Michele Oliver Brand And Purpose Director
In an effort to improve its advertising inclusivity, Mars is promoting Michele Oliver to the role of global corporate brand and purpose director, a newly created position.
“There is room for every market to be more inclusive, it’s just a case of where you focus first, and in the US [diversity] is very top of mind at the moment, they are in a similar situation to the UK,” Oliver told The Drum.
Oliver has been with the confectionary company for over two decades, serving before her promotion as vice president of marketing.
Life Fitness Appoints Judith Toland CMO
As the fitness equipment manufacturer prepares to split from Brunswick, its parent company, Judith Toland joins as its chief marketing officer.
“Life Fitness is leading the digital transformation in fitness and that requires the continued transformation and adaptation of our business to support that change,” said Jaime Irick, president of Life Fitness. “Judith will play a crucial role in fulfilling our vision and leading Life Fitness into the future.”
Toland most recently served as CMO at Wells Fargo’s commerical distribution finance division.
Versace CMO Stephen Croncota Joins Ambrosus
Blockchain firm Ambrosus has named Stephen Croncota as its chief marketing officer, where he will oversee all aspects of the brand’s marketing and PR efforts.
“I am proud and pleased that Stephen joining us and bringing his wealth of experience and networks to turn Ambrosus into a globally recognized brand,” said Angel Versetti, Ambrosus CEO.
Croncota most recently served as CMO of Versace, and before that held senior marketing roles at Warner Brothers and Sony Pictures Television.
Armen Najarian Drafted For Agari CMO
Cybersecurity firm Agari is appointing Armen Najarian as CMO to strengthen the brand’s worldwide presence.
“Armen has consistently demonstrated an ability to grow revenue and company valuation through a best-in-class marketing and communications strategy,” said Ravi Khatod, CEO of Agari. “As Agari continues its global expansion and explosive momentum, Armen will be a fantastic leader and addition to the executive team to accelerate growth.”
Najarian joins the company from ThreatMetrix, where he also served as CMO.
Grad Conn Joins Sprinklr As Chief Marketing, Experience Officer
Joining the customer experience management platform from Microsoft, Grad Conn spent the last 7 years as its US chief marketing officer.
“At Microsoft, Grad wasn’t just one of Sprinklr’s most forward-thinking customers, he was one of the world’s most forward-thinking marketers,” said Ragy Thomas, founder and CEO of Sprinklr. “With his rare combination of B2B, B2C, and startup skills, I can’t think of anyone better suited to help us bring the customer-first future of marketing to life for Sprinklr and our customers.”
Before joining Microsoft in 2007, Conn served in the positions of CMO and CEO for a variety of startups.
Rolling Stone Appoints Andrew Budkofsky Chief Revenue Officer/Publisher
Officially joining the company on May 1, Andrew Budkofsky will lead Rolling Stone‘s sales and marketing departments as the company works to relaunch its magazine, website and live media businesses.
“Andrew brings with him an outstanding track record in growing significant revenue,” said Gus Wenner, president and chief operating officer of Wenner Media. “His skill and knowledge in the media marketplace, specifically in digital media, will set a high bar for what Rolling Stone will deliver for our partners.”
Budkofsky brings 15 years of media sales experience to the role, most recently from his tenure as CRO at Digital Trends, a consumer electronics lifestyle digital media brand.
Seven Stars Cloud Hires M. Chad Arroyo As CMO
In a move to expand the blockchain financial technology company’s US-based management team, Seven Stars Cloud has brought on M. Chad Arroyo for his eclectic set of management leadership experience.
“Chad’s passion for and expertise in marketing, global interoperability, advanced computing platforms and blockchain technology reflect the disruptive qualities that make him the ideal candidate to build the SSC brand and drive value across our ecosystem and partner network,” said Robert G. Benya, SSC’s CRO.
Prior to joining SSC, Arroyo worked at Deloitte as a technology strategy consultant, and spent 7 years in active duty service in the US Navy.
Rick Bradberry Signs On As Community Brands’ CMO
Seeking to broaden its customer base among NGOs and schools, software developer Community Brands has appointed Rick Bradberry as CMO.
“We’ve made significant progress during this past year, focusing on product and integrating our businesses,” said Jean-Paul Guilbault, Community Brands’ CEO. “Rick’s passion for enabling meaningful connections between brands, their customers and their communities will be important as we complete our next phase of growth.”
Formerly the CMO of Pegasus TransTech, a Florida-based software provider, Bradberry brings two decades of marketing strategy and product management experience to the role.
Codewise Taps John Malatesta For Company President
AI-powered ad exchange Codewise has recruited internally for its first-ever company president, promoting Dr. John Malatesta, currently the company’s chief revenue and marketing officer.
“The exponential growth of Codewise’s revenue, pioneering new innovative technologies and the progressive expansion into new geographies now calls for the deployment of a state-of-the-art operational management structure,” said Robert Gryn, CEO of Codewise. “John’s delegated responsibility for the effective management of all operations will enable me to dedicate even more of my time and resources to high-priority strategic decisions and to breakthrough and visionary technological enhancements of the adtech ecosystem.”
Malatesta has been with the company since its inception in 2012, and is a member of the Forbes Agency Council.
Patra Corp Brings On Bob Murphy As CRO
Insurance-technology firm Patra Corp is filling its recently created chief revenue officer slot with Bob Murphy, who will oversee the company’s sales, marketing and strategic direction.
“The addition of the CRO role, and Bob, to our leadership team will ensure we remain at the forefront of the InsurTech revolution as we continue to apply technology and expertise to the industry’s processing needs,” said Patra CEO and founder, John Simpson. “Bob and I have a great relationship and have worked together previously, and I’m excited to be working with him again.”
Before joining Patra, Murphy served as CRO for Cloud Lending Solutions.
Snow Burns has joined Columbia Sportswear Company to serve as global vice president of marketing for its Mountain Hardware brand.
“We are excited to have Snow bring her expertise to our brand and industry,” said Joe Vernachio, president of Mountain Hardwear. “We feel there is a more modern way of communicating that outdoor brands fail to tap into. We think Snow brings just the right mix of ‘Silicon Valley know-how’ with a personal passion for the outdoors.”
Burns most recently led strategy, social media and analytics for John McNeil Studio, a digital marketing boutique.
Dunkin’ Donuts is expanding its loyalty team, appointing Stephanie Meltzer-Paul to the position of vice president of digital and loyalty marketing in the United States. Meltzer-Paul will focus on further developing the donut distributor’s DD Perks and On-the-Go Mobile Ordering platforms.
“Stephanie is a talented business leader who has excelled at delivering exponential customer growth, retention and revenue generation through best-in-class marketing strategies, and we are thrilled to have her head up our digital and loyalty marketing efforts,” said Tony Weisman, Dunkin’ Donuts’ CMO. “This is a very exciting time in the evolution of the Dunkin’ Donuts brand, and we believe Stephanie is exactly the right person to help us further engage with our customers, including building on the strength of our DD Perks program, one of the fastest growing loyalty programs in the quick service restaurant industry.”
Meltzer-Paul joins the company from BJ’s Wholesale Club, where she led the brand’s My BJ Perks loyalty program.
Mobile user data profiler Ogury has appointed Elie Kanaan as its chief marketing officer.
“Elie and his team will play a strategic role in fueling our hyper growth and enabling us to gain our rightful recognition as one of the hottest mobile data and marketing company on the planet,” said Jean Canzoneri, cofounder and CEO of Ogury.
Kanaan has a quarter century of marketing experience, most recently as executive vice president of marketing for Criteo.
Debra Berman has joined toy manufacturer KidKraft as its chief marketing officer.
“Debra’s keen ability to strategically align an organization to build its brand, engage the consumer and drive results is a critical addition to our growth,” said Lawrence Writer, KidKraft’s CEO. “Her focus on the intersection of data and creativity to drive brand will play a pivotal role in how we further engage and optimize the KidKraft brand globally.”
Berman previously served on Yahoo’s senior marketing leadership team.
Treasury Wine Estates has promoted Michelle Terry to the position of global CMO, following the departure of Simon Marton. Terry has been with the winery for a decade, most recently as marketing chief for the Americas region.
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