There’s no question that online TV viewing, either through direct channels or streaming services like Netflix and Hulu, is quite convenient. But, according to a new report from comScore, it could also provide ease of use when it comes to catching up on the things you love.
The report, posted through eMarketer, indicates that out of those U.S. Internet users polled, 56 percent believe they prefer online television because they can watch it at their own pace, and when their schedule allows it. Considering that most broadcast stations follow a pre-set schedule, it’s easy to see why this would be such a benefit.
Meanwhile, more than 50 percent of those polled believe that viewing television across the Internet is simply a more convenient option, even when a smaller screen is involved.
TV ads actually don’t play a big part in the online TV debate, as only 38 percent of those polled watch online programming to skip commercials. Meanwhile, 33 percent of users believe that it’s a better option because there are fewer commercials overall.
Other options in the poll include a less expensive way to view programs rather than with cable or pay TV packages (29 percent), needing a second outlet if someone else in a household is watching something (18 percent) or travelers (13 percent).
Out of the ages of users who prefer to watch online TV at their leisure, 18-34 year olds lead the pack, with 28 percent indicating they would watch a show within three days after its live airing. 35-54 year olds were close behind by 25 percent, while those 55 and older ranked at 18 percent. The numbers become lesser when it comes to viewing a program four days or later after its initial airing.
Meanwhile, paid digital video subscribers are more than likely to use their services for viewing online television, with 28 percent indicating they would do so within three days. Non-paid digital video subscribers are at a lesser count, at 18 percent.
eMarketer estimated that 142.5 million people in the U.S. use digital television means at least once per month this year, with an increase to the majority of users in just a couple years’ time, by 2016.
Indeed, on-demand viewing is on the rise.