Kelly Campbell has been appointed as Hulu’s new chief marketing officer. Campbell, who joins the company after serving as managing director of global growth marketing for Google Cloud, will be tasked with setting and driving Hulu’s overall marketing strategy across SVOD and live TV services and will oversee Hulu’s brand marketing, performance marketing, media, content marketing, creative, entertainment publicity and consumer research teams. Campbell will report to Hulu CEO Mike Hopkins.
“Kelly is a respected, data-driven marketing expert who has consistently proven her ability to develop effective strategies and build strong, high-performing teams,” said Hopkins. “With her deep background in performance marketing and in building strong connections between brands and their consumers, she’s going to be an invaluable addition to Hulu as we enter the next chapter of our business.”
According to the press release from Hulu, “Campbell will work closely with the company’s technology, distribution, content and product leadership to drive Hulu’s subscription acquisition efforts and elevate awareness of Hulu’s brand and content offerings. She is also charged with developing the strategic vision and voice behind Hulu’s consumer marketing campaigns.”
Howard Mittman, a 12-year veteran at Condé Nast, is leaving the publisher to join Turner-owned sports website Bleacher Report as chief revenue officer and its first CMO. According to Bloomberg, Mittman will work on new advertising opportunities for brands such as AT&T Inc., Gatorade and Ford Motor Co. Mittman will report to CEO Dave Finocchio.
Blue Apron has had a shaky start since its IPO in June—most notably after Amazon acquired Whole Foods and started its own meal-kit delivery service. And now, COO and senior advisor Matt Wadiak is forced to hit the chopping block as a result, the freshly minted public announced.
“As a co-founder and member of our executive leadership team, Matt Wadiak has played an instrumental role in driving forward Blue Apron’s mission to make incredible home cooking accessible to everyone,” said CEO Matt Salzberg. “His contributions to the company have been immeasurable and we thank Matt for his unwavering dedication over the past five years.”
In a corresponding move, Tim Smith, vice president of supply chain, was promoted to senior vice president of consumer products.
“We recognize that everyone has varying needs and preferences when it comes to home cooking,” Smith said. “The goal of the consumer products team is to consistently deliver new and differentiated products under the strong Blue Apron brand we’ve built. We believe this will enable us to cater to more households, and in turn expand our community of passionate home cooks.”
Twentieth Century Fox Film has a new senior vice president of worldwide theatrical marketing in Pia Chaozon, who will be tasked with both global development and execution for marketing initiatives across Fox films.
“From both a strategic and execution standpoint, Pia’s innovative thinking and proven track record will be invaluable assets for our entire marketing group,” said Jonathan Helfgot, executive vice president of marketing. “As we continue to find new and more effective ways to engage consumers, she will play a key leadership role in ensuring our content resonates with consumers around the world.”
Before joining Fox, Chaozon held numerous senior marketing roles at Netflix, where she most recently was head of international originals marketing. Previous to that, Chaozon worked for HBO as director of consumer marketing for original series.
Katie Stern has been named general manager for Game Developers Conference (GDC) events.
“I couldn’t be more excited to be joining up with GDC to help the game industry and the event keep growing and flourishing,” said Stern. “I very much look forward to talking to the community about what’s next for the event over the next few years.”
In a corresponding move, Victoria Petersen, who has directly programed much of the content at the show for the last five years, will step into an overall content lead role for GDC as lead conference manager.
GDC, an event that serves gaming professionals, returns to the Moscone Center in San Francisco from March 19, 2018.
Meggan Scavio has been appointed by the Academy of Interactive Arts & Sciences’ (AIAS) board of directors to the position of president and CEO. The former GDC boss will now oversee the DICE Summit.
“Meggan has deep roots in bringing our industry’s best and brightest together—across discipline and company lines—to share knowledge and celebrate the labor of love that advances the art of gamemaking,” said Min Kim, chairman of the Academy of Interactive Arts & Sciences and co-founder at Bonfire Studios. “The AIAS Board deeply respects her contributions at the GDC, and we’re looking forward to seeing her at the helm of the AIAS—to continue her story of bringing our industry together.”
Ramon Laguarta has been appointed as PepsiCo’s president. According to the company, Laguarta “will shape PepsiCo’s corporate strategy, work closely with business units to deliver top line growth, drive productivity to enable this growth and invest in new areas of disruptive innovation, all in support of the company’s previously announced Performance with Purpose 2025 agenda.”
Mike Newquist is leaving Ticketmaster after two years and is joining the UFC as its new vice president of event marketing. The world’s preeminent MMA outfit also promoted Stacey Allen to vice president of consumer products.
Vimeo appointed Anjali Sud as its new CEO. Sud has been with Vimeo since 2014, where she was initially hired to lead marketing and drove revenue growth through customer acquisition and retention, expansion and brand building.
“Vimeo is entering an exciting chapter with a renewed focus on the core value that makes our brand special and beloved around the globe—being the No. 1 platform to empower video creators,” said Sud. “With a world-class brand, exceptional product and thriving community, we are uniquely positioned to define new standards of storytelling and lead the $10 billion video creator market.”
Groupon has named Aaron Cooper as president of North America. Cooper first joined Groupon in 2010 and served as CMO.
“Aaron has deep, scale e-commerce experience and is a true champion of our mission to become the daily habit in local,” said Groupon CEO Rich Williams. “Aaron understands the enormous opportunity that we have in front us and has both the operational and strategic strengths to help expand our marketplace for merchants and customers.”
“Bringing our three North American businesses under the same roof will enable us to take a more holistic view of our business and maximize resources on behalf of our customers and merchants,” said Cooper. “We’ll continue to take all of the ways Groupon makes life less boring and present them to our customers in a way that excites them and keeps them coming back over and over again.”
Sony Pictures has tapped a trio of executives to new roles for their TV production division. Jeff Frost was promoted to president of Sony Pictures TV Studios, and drama development heads Jason Clodfelter and Chris Parnell have been promoted to co-presidents with a focus on creative matters. The announcement was made by recently minted CEO Tony Vinciquerra.
“Jeff, Chris and Jason are the perfect team to run our US television business,” Vinciquerra said. “Over the last several weeks, I have been able to see first-hand the strong leadership qualities possessed by Jeff, Chris and Jason, the high energy and vitality of everyone in their groups and throughout SPT and the outstanding collaboration that exists between them all. I am confident they will not only grow our robust television business, but also strengthen the integration between SPT and SPE’s other lines of business and with the other Sony Group companies.”
Sanjay Gupta is joining Uber India as their new head of marketing to further strengthen the ridesharing company’s brand and presence in the country.
“I’m excited to join Uber at such an opportune time,” Gupta said. “Uber is redefining urban mobility and has created a unique experience for riders and driver partners across the country. I’m looking forward to working with the super-talented team at Uber and take it to its next phase of growth in India.”
Jennifer Gillon is joining Retro Fitness as their new marketing director. The national fitness chain is looking to expand into new markets. They currently have 155 gyms open in 16 states.
“Jennifer comes to Retro Fitness loaded with an arsenal of knowledge in guest journey design, communication cadence, creative development, franchisee relations and field marketing,” said Retro Fitness CEO and founder Eric Casaburi. “She’s demonstrated a proven ability to launch local and national campaigns based on consumer insight and possesses strong strategic analysis skills when designing and implementing financial, media, and marketing plans. We expect big things from her and know she is ready to infuse her ideas into our already fast-growing fitness brand to influence our overall success.”
Gillon spent the previous seven years at Walt Disney Parks and Resorts, most recently as program manager, customer relationship marketing.
Influencer Jake Paul, who exited Disney Channel’s Bizaardvark mid-season on Saturday, is joining music streaming network LiveXLive Studios as its newest contributing social editor and content creator.
“Jake Paul has quickly demonstrated that he can create music-related content that resonates with young audiences by the millions,” said Robert Ellin, founder and CEO of LiveXLive. “With his music career launching at the same time that we’re expanding our original content production and live music streaming deals, this couldn’t be a better match.”
LiveXLive is developing and launching music news programming, documentaries, specials and long-and-short-form content, which are designed to complement live streams for music festivals and events.
Jeff Marcoux has been hired to serve as TeleTech’s vice president of product marketing. Marcoux formerly was a senior executive interface to Microsoft clients’ CMOs.
ELeague co-founder WME|IMG is losing four of its esports staff members. Tobias Sherman, global head of esports, Lilia Russo Sherman, director of strategy and engagement, Imari Oliver, vice president of esports sales and global partnerships and agent Simon Abitbol have all left the entertainment and sports agency after two years.
Genius Brands International has promoted Deb Pierson to senior vice president of global content distribution and marketing, and Lloyd Mintz to senior vice president of worldwide consumer products.
Dave Riggs has been hired by CSE Talent to serve as executive vice president of talent marketing for the company.
Rex Jackson has been promoted from vice president of marketing and sales to general manager for Legoland Florida.
Apple is adding to its marketing muscle by tapping Dwayne Johnson for a new commercial promoting Siri.
(Editor’s Note: This post will be updated daily until Friday, July 28. Have a new hire tip? Let us know at firstname.lastname@example.org.)
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