This week’s executive shifts include a new business model for Johnson & Johnson that no longer requires a CMO, Metlife Australia welcomes a new marketing chief, S’well quenches its thirst for marketing leadership with a chief marketing officer, the World Surf League appoints a CMO, Evo names a head of North America marketing, The Topps Company appoints a vice president and head of global partnerships/integrated marketing, Carrot fights smoking with a new VP of marketing, Under Armour announces a new vice president of global sports marketing, Amify hires a CMO and Checkers & Rally’s new marketing chief. In addition, there’s a new head of marketing for Netflix in Japan, Cholula’s new CEO and chief marketing officer, PayPal says goodbye to its marketing director, Christopher & Banks welcomes a new SVP/CMO, National Western Life names a new EVP/CMO, Let’s Get Checked hires a chief marketing officer, Warner Music Asia promotes for three senior marketing roles, United Artists Releasing bids farewell to its marketing president, Ericsson promotes from within for senior marketer roles, Sony Music promotes three marketing executives and SoundCloud promotes its COO to company president.
Johnson & Johnson Global CMO Departs Under New Business Model
Alison Lewis, Johnson & Johnson’s global chief marketing officer, exits the company after five-and-a-half years. Lewis joined the consumer packaged goods giant from Coca-Cola where she served as vice president of strategic marketing for its North America Group.
Lewis was the first to hold Johnson & Johnson’s CMO role, which was made redundant under the company’s newly revamped business model. As such, there are no immediate plans for a replacement.
“After five years as the chief marketing officer of J&J, I am ready to pass responsibility to a marketing organization that is agile, close to the consumer and one that possesses a contemporary skill set that will help the consumer business grow in this rapidly changing environment,” Lewis wrote in a statement.
Metlife Australia Creates New Role Following CMO Exit
Metlife Australia announced the departure of chief marketing officer Jeremy Simmons and the creation of a new role—chief customer and marketing officer. The position will be filled by current chief distribution officer Chesne Stafford.
“Chesne has built our distribution strategy and led the growth that’s resulted in Metlife being third in the group market,” wrote Metlife CEO Richard Nunn. “This new role is an opportunity to apply her skills and experience in distribution with a customer lens. We need someone always championing our customers, and making sure we’re creating experiences that meet their needs and expectations.”
S’well Appoints Chief Marketing Officer
Beverage container brand S’well names Josh Dean to the position of chief marketing officer.
Dean joins the brand from underwear and apparel brand Tommy John where he served as chief marketing officer. The award-winning marketer was recently honored as one of AdAge’s 40 under 40.
“This is a pivotal time in S’well’s brand story as we continue to innovate and launch new products into new categories, including vacuum-insulated food containers in summer 2019,” said S’well CEO Sarah Kauss. “Josh’s full spectrum of experience will be invaluable in activating comprehensive marketing and campaign strategies that drive S’well forward into the future.”
World Surf League Names Nike Veteran Chief Marketing Officer
The World Surf League (WSL) has hired Pri Shumate as its chief marketing officer. Shumate comes to the WSL after 17 years at Nike, where she most recently served as vice president of global brand marketing and CMO of the surf apparel division, Hurley from 2016-2017.
“There’s never been a better moment or opportunity to share what makes surfing so special with the world,” said Shumate in a release. “I’ve approached every role I’ve ever had from the perspective of the consumer, in this case, the athletes, fans and people who love surfing, both the sport and culture.”
The Topps Company Names VP, Global Partnership And Integrated Marketing Head
Stephen Chriss has joined The Topps Company, the brand best known for creating sports cards, as vice president and global head of partnerships and Integrated marketing. Chriss joins the organization after nearly 20 years in food marketing, including Mondelēz International.
In his new role, Chriss will oversee key partner relationships and manage marketing activation strategies across the Topps brand.
“We are thrilled to have Stephen join the Topps team as he brings a wealth of experience connecting consumers to brands through creative and innovative marketing solutions,” said Michael Brandstaedter, president and CEO of Topps in a release. “Stephen’s passion and expertise will further advance our partnerships and enhance our programming across the global organization.”
Carrot Names Senior Vice President Of Marketing
Digital health company Carrot Inc. announced the appointment of Kristin Russel as Senior vice president of marketing. Russel joins the company from Humana’s subsidiary Transcend Insights, where she served as VP of marketing. She was recently named one of Becker’s top 100 women in healthcare.
In this new role, Russel will lead Carrot’s marketing initiatives for the Pivot solution, designed to help consumers quit smoking.
“We are excited to extend our focus beyond product development, clinical trial work and regulatory clearance into this next phase of commercialization and growth,” said David Utley, MD, Carrot’s founder, president and CEO in a release. “With the addition of [chief revenue officer Laurie Zaugg] and Kristin, we round out our commercial team and garner immediate value as we further position Carrot to deliver on its promise of transforming the market for smoking cessation by helping millions of people quit smoking at scale.
Evo Appoints Head Of North America Marketing
Rebecca Heard will be Evo’s head of North America marketing effective July 30. Heard joins the retailer from Lululemon, where she served as director of digital marketing and most recently, VP of CRM and digital marketing. Prior to Lululemon, Heard was the marketing manager for Apple Music.
Under Armour Taps Former Red Bull Exec For Sports Marketing
Athletic apparel giant Under Armour has expanded its vice president of global sports marketing role and hired Sean Eggert for the position. Eggert joins the sports apparel brand from Red Bull, where he served as vice president of sports marketing.
Eggert replaces Ryan Kuehl, who exited Under Armour in December.
“Sean’s strong track record of global leadership, highly successful activations and direct experience integrating consumer insights into purpose-driven sports marketing strategies is a welcome addition to the Under Armour team,” the brands’s CMO Alessandro de Pestel said in a statement. “As we work to connect even more deeply with our consumers through compelling engagements and powerful experiences, his expertise will play an instrumental role in our global expansion of the Under Armour brand.”
Amify Finds CMO In Former Procter & Gamble Marketer
Amazon retail solution firm Amify has appointed Andy Cipra to the position of chief marketing officer. Cipra brings several decades of experience to the role including vice president and interim CMO for Dish Network and marketing roles for Procter & Gamble.
In his new position, Cipra will lead Amify’s HQ2 in Cincinnati, positioned near Amazon’s planned CVG Prime Air Hub.
“We are thrilled to welcome Andy Cipra to the Amify team,” said Ethan McAfee, founder and CEO of Amify. “Andy’s marketing expertise and success as a brand builder map perfectly to our business development goals and ambitious growth strategy. With his marketing leadership onboard, Amify is well positioned to be the number one Amazon brand partner in the world.”
Checkers & Rally’s Names Chief Marketing Officer
Drive-thru burger franchise Checkers & Rally’s has named Dwayne Chambers as its new chief marketing officer. Chambers most recently served as CMO for P.F. Chang’s. His resume includes more than 32 years of experience working with restaurant franchisees and national restaurant brands including Sonic, Red Robin, Krispy Kreme, Fuddruckers & Koo Koo Roo and Noodles & Company.
“We selected Dwayne after a thorough and extensive search of the very best CMO talent in our industry,” said Rick Silva, CEO of Checkers & Rally’s in a release. “Dwayne is an experienced marketing leader whose strategic brand-building efforts have produced year-over-year of same-store sales growth for leading restaurant brands.”
Netflix Appoints Head Of Marketing, Japan
Dan Inamoto has joined Netflix as head of marketing for Japan. He joins the streaming media giant from the BBC where he served as managing director of global news.
“I cannot be more excited to embark on a new journey as Head of Marketing in Japan for Netflix,” he wrote on LinkedIn. “We are still a fledgling brand in Japan, and I’m looking forward to expanding our presence here to ‘spark joy’!”
Cholula Appoints CEO, Chief Marketing Officer
Cholula announced the appointment of Maura Mottolese as chief executive officer and Miguel Leal as chief marketing officer.
Mottolese joins the hot sauce brand from Tate’s Bake Shop, where she served as CEO for three years before it was acquired by Mondelez International, Inc. Prior to Tate’s Bake Shop, Mottolese served as president of The Switch Beverage Company and held a number of marketing and branding roles for companies including Cadbury Beverages, Labatt USA, Snapple Beverages Group and Cadbury Schweppes.
“I have tremendous respect for Cholula’s authenticity and heritage, and I see enormous potential for growth in the years to come,” said Mottolese in a statement. “I look forward to working alongside the exceptional leadership team we have assembled to realize the significant opportunity inherent in this unique and iconic brand.”
Chief marketing officer Miguel Leal most recently served as executive vice president and head of marketing at KIND, as well as brand manager of Lay’s at Frito-Lay North America. His experience also includes leadership roles at Diamond Foods, Dannon Company and founder of Select Product Group LP, a food service paper goods company now owned by Georgia-Pacific LLC.
PayPal Marketing Director Accepts CMO Role At OFX
Elaine Herlihy, PayPal’s marketing director, has exited the company and will now serve as the chief marketing officer for foreign exchange and payments company OFX.
PayPal head of business marketing, Vanessa Lennon, will take Herlihy’s position in the interim while the company searches for a replacement.
Herlihy joined PayPal in 2016, having previously served a number of roles at Westpac, BT Financial Group and Thomas Reuters.
Christopher & Banks Names Senior Vice President, CMO
Specialty women’s apparel retailer Christopher & Banks Corporation named Rachel Endrizzi as senior vice president, chief marketing officer effective June 19.
Endrizzi joins the company after serving 15 years at Regis, where she most recently held the position of chief marketing officer. She brings more than 20 years of marketing experience to her new role, having worked with brands such as Polaris, Tresemme/Alberto-Culver and Famous Footwear.
“Rachel is a seasoned marketing executive with extensive experience in brand positioning and development, CRM, and loyalty as well as mobile and digital marketing,” said Keri L. Jones, president and CEO of Christopher and Banks. “We are excited to have Rachel join our team given her outstanding leadership capabilities and her proven track record of driving traffic and customer engagement.”
National Western Life Hires New Executive Vice President, Chief Marketing Officer
Chad J. Tope has joined National Western Life as executive vice president and chief marketing officer.
Tope joins the stock life insurance company from Voya Financial, where he served as president of distribution for annuities and individual life. Prior to that, Tope worked for ING for 23 years.
“National Western Life conducted a very thorough search for an industry-leading executive with extensive experience in all aspects of life and annuity product distribution,” said Ross R. Moody, chairman of the Board, president and CEO of National Western Life Group, Inc. “Chad’s extensive experience is a perfect match for our desire to strategically build and expand our product sales.”
Let’s Get Checked Welcomes Chief Marketing Officer
Following a $30 million series B funding round, home health testing kit brand Let’s Get Checked made expanded its C-suite with a number of executive hires including Simon Dunne as chief marketing officer.
Dunne joins Let’s Get Checked from popular UK bingo brand Broadway Gaming, Ltd, where he served as CMO.
In his new role, Dunne will be tasked with fostering brand awareness and performance marketing.
Warner Music Asia Promotes, Recruits For Senior Marketing Roles
Warner Music Asia has promoted Brayden Crossley to the new role of senior vice president of marketing for Greater China and South East Asia. Darren Ho joins the label as senior vice president of marketing strategy, brand and business for Greater China and South East Asia.
Crossley joined Warner Music Australia in 2017, where he served as regional marketing director of South East Asia and Greater China.
Ho’s experience includes work for various advertising agencies including Hogarth Worldwide and Ogilvy and Mather. In his new role at Warner Asia, Ho will lead efforts to boost audience engagement across digital and social channels.
“These moves place three incredibly talented executives in key positions across our business,” said Warner Music Asia president Simon Robson in a statement. “We want to be the most influential music company in Asia, the first choice for artists and brand partners with unparalleled expertise at reaching fans. These appointments will help us achieve that ambition.”
United Artists Releasing Bids Goodbye To Marketing President
David Kaminow, president of marketing at United Artists Releasing, is leaving the company to raise his daughters and grieve the loss of his mother, according to a memo obtained by The Hollywood Reporter.
“After much consideration, I have made one of the hardest decisions ever, and that is to step down from my post,” wrote Kaminow. “Everyone always tells you that life is too short, and while the recent realization of this has been heartbreaking, I see the value more than ever in taking the time to be with my family.”
United Artists Releasing (UAR) was formed in February between Annapurna Pictures and MGM to handle the release of the companies’ theatrical titles. Prior to UAR, Kaminow served as the head of marketing for Annapurna and president of worldwide strategic marketing and research for Sony Pictures Entertainment.
Ericsson Promotes For Senior Marketing Role
Global communications service provider Ericsson has promoted Stella Medlicott to the role of senior vice president and head of group function marketing and corporate relations. Medlicott has also been made a member of Ericsson’s executive team.
Medlicott is currently vice president of marketing and communications and government and industry relations within Ericsson’s Market Area Europe and Latin America regions. She replaces Helena Norrman, who will leave the company by the end of June.
Sony Music Nashville Promotes Three Senior Directors Of Marketing
Sony Music Nashville has promoted three marketing executives—Paige Altone, Liz Cost and Jennifer Way to senior directors of marketing.
Altone joined Sony in 2016 and was promoted to director of marketing in 2018. Cost was initially hired in 2017 and was also promoted to director of marketing last year. Way was hired as director of marketing in 2016.
All three will be responsible for the strategy, development and execution of targeted marketing campaigns, as well as consumption growth for the company’s artist roster.
SoundCloud Promotes Michael Weissman To President
SoundCloud chief operating officer Michael Weissman has been promoted to president of the company.
Weissman joined the brand in 2017 and was “instrumental” in SoundCloud’s revenue growth, according to a release.
In his new role as president, Weissman will oversee SoundCloud’s subscription and advertising businesses, as marketing and content licensing, business growth and strategy.
“Mike is a proven leader whose strong business acumen and passion for the SoundCloud mission have been critical to helping us grow the world’s largest two-sided ecosystem of audio creators and passionate fans driving what’s next in music and audio,” said SoundCloud CEO Kerry Trainor. “Mike’s leadership will be invaluable as we accelerate into our next phase of growth, and continue to provide the most comprehensive tools for creators to build their careers first on SoundCloud.”
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