Injuries At Korea Smartphone Promotion

Tech companies often hold promotional events for their upcoming devices, and it’s not unusual for a company to plan an event that offers a unique and innovative experience for its consumers.  Unfortunately, someone over at LG Electronics is probably getting an earful over their latest effort, where 20 people were injured.

In an event for its new G2 smartphone in Seoul, Korea, the company offered random coupons for a giveaway for the device by hiding them in balloons released in a public park. The event was heavily promoted on social media, and people showed up carrying BB guns (and in one case, a spear) to better their chances of popping balloons. Unfortunately, things went bad quickly, and several people were injured while trying to get the coupons.

“Some were using BB guns to shoot the balloons. As far as I know, there were only some 20 security guards. LG should have placed more security personnel as the event was already promoted via social networks such as Facebook, Twitter and leading local portals. Some of the injured were hospitalized,” wrote a blogger on the scene.

As a result, subsequent events for the G2 phone have been cancelled. “We cancelled events offering free G2 smartphones that had been scheduled in major cities nationwide, including Busan, due to safety concerns,” the company said in a statement. LG promised compensation for medical treatment for those people who were injured.

Source: Korea Times

Red Bull Engages With Xbox Live Ads

Red Bull recently launched an ad program through Xbox Live that features the “World of Red Bull” through a series of engaging sports shorts, including Flugtag.  Offering an exclusive ad program through a game console may have seemed like a gamble, but so far, it has paid off.

According to a representative from BrightLine, the campaign has done rather well with the ads scoring 14 minutes of consumer engagement on average. These are through video banners that greet Xbox Live players upon starting up their system and entering the marketplace, which is featured right on the main menu. Austrian skydiver Felix Baumgartner and Olympic skier Lindsey Vonn, among others, are featured in the ads.

BrightLine founder Rob Aksman stated that the results “are a testament to how consumers want to actively interact and engage with brands on their televisions.”

The campaign, which began in May, is set to run on Xbox Live indefinitely, andmay be seen on the Xbox One consoles as well, when they launch this fall.

Source: AdWeek

Amazon Game Console Rumored

Not to be outdone by the likes of OUYA and the GameStick, Amazon could be getting into the Android console business.

A report from Game Informer has indicated that the company is hard at work on a Qualcomm-powered Android machine, one that would run apps off the Google Play site with ease. The system is reportedly being prepared for the holiday shopping season, and would come with its own dedicated controller, as well as access to online digital games sold through the Amazon website.

The system’s technology would run through a Qualcomm MPQ chip, according to a reliable source. This is the same Snapdragon processor that’s built into smart TV and set-top boxes, which could very well make other services available to the system. Lab126, a Cupertino-based experimental hardware division that worked on the company’s Kindle Fire tablet line-up, is supposedly working on the design.

Amazon hasn’t confirmed the details just yet, so, for now, it’s just a rumor.


‘Breaking Bad’ Is A Hit On Twitter

Whether it was the genius digital campaigns, or the fact that the AMC show can be watched in addicting spoonfuls on Netflix, Walter White took over the Internet on Sunday. Oh yeah, and that TV thing too.

At least by the standards of cable TV, AMC says that 5.9 million people watched Sunday’s show, which kicked off the last season of the excellent “cancer-ridden-science-teacher-becomes-meth-kingpin series” (here’s a great article from BuzzFeed that captures his worst moments). That’s up double from the first episode of last summer’s season.

But it’s the leap in online conversation about Breaking Bad that has marketers and users talking. Social TV chatter tracker Trendrr counted 1.18 million interactions about the show over the weekend on Twitter, Facebook and other platforms. That’s way, way up from the 268,000 Likes, comments, etc., that Trendrr saw last year.

But the relationshsip between the 140 charatcer site and TV ratings is still shady, AllThingsD’s Peter Kafta tells us more about the TV/Twitter correlation, “While Nielsen now says it has evidence that Twitter chatter can boost ratings for some shows, sometimes, it’s probably just as likely that last night’s ratings reflect other factors. Like weeks of publicity, as well as the series’ performance on Netflix, where the previous episodes are popular binge fare.”

*Note that Nielsen’s SocialGuide counted 760,000 Tweets from 400,000 users for the same show. Given that Facebook has a much larger audience of TV chatterers than Twitter does, it’s hard to reconcile Trendrr’s numbers with Nielsen/SocialGuide’s, but that’s the nature of the social TV beast.

What do you think the relationship between Twitter and TV is Can it boost viewership, or is it just a venue for frenzied fans

Source: AllThingsD

17 Statistics On The Power Of Social Media

Whether or not you agree with the current hype that Facebook is losing teen attention, or have picked sides on the war between Instagram and Vine – one thing is certain: social media marketing is an ever-growing industry and a money-maker for brands. Recently, Hubspot has cherry-picked 17 of the juiciest statistics around the subject:

1) 27 percent of total U.S. internet time is spent on social networking sites. (Source: Experian)

2) 15 percent of total U.S. mobile internet time is spent on social networking sites. (Source: Experian)

3) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: HubSpot) {link no longer active}

4) Social media lead conversion rates are 13 percent higher than the average lead conversion rate. (Source: HubSpot) {link no longer active}

5) 21 percent of marketers say that social media has become more important to their company over the past six months. (Source: HubSpot) {link no longer active}

6) 74 percent of all marketers say Facebook is important to their lead generation strategies. (Source: HubSpot) {link no longer active}

7) Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day. (Source: HubSpot) {link no longer active}

8) 52 percent of all marketers have found a customer via Facebook in 2013. (Source: HubSpot) {link no longer active}

9) On Facebook, brand posts get half of their reach within 30 minutes of being posted. (Source: Socialbakers)

10) 85 percent of fans of brands on Facebook recommend brands to others, compared to 60 percent of average users. (Source: Syncapse)

11) 43 percent of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpot) {link no longer active}

12) 36 percent of all marketers have found a customer via Twitter in 2013. (Source: HubSpot) {link no longer active}

13) 59 percent of Twitter users have visited B2B tech brand sites, compared to 40 percent for the average internet population. (Source: Compete and Twitter)

14) 25 percent of consumers who complain about products on Facebook or Twitter expect a response within 1 hour. (Source: American Express)

15) Women are more likely than men to regularly check out a brand’s social page (48 percent vs. 43 percent). (Source: Ipsos)

16) 23 percent of marketers are investing in blogging and social media this year, a 9 percent increase from 2012. (Source: HubSpot) {link no longer active}

17) Approximately 46 percent of online users count on social media when making a purchase decision. (Source: Nielsen)

Source: HubSpot 

The $1 Million Collector’s Edition

Deep Silver is going all out to advertise its upcoming sequel Saints Row IV.  They are offering a pair of collector’s editions that include a replica of the Dubstep gun (a popular in-game weapon), a Johnny Gat character statue and downloadable content. As if that wasn’t enough, the company has recently announced a “mega” package, the Super Dangerous Wad Wad Edition.

For a million dollars – yes, a million dollars – you can get a copy of the game, the Commander In Chief edition, along with the following…

Virgin Galactic Space Flight

Full-Size Replica Dub Step Gun

Hostage Rescue Experience

Plastic Surgery

Spy Training Day

Personal Shopper

Capsule Wardrobe

Seven nights at the Top Royal Suite at the Burj-Al-Arab in Dubai

A week for two at the Jefferson Hotel in Washington, DC

First class flights to Washington DC and Dubai

A Lamborghini Gallardo

A new Toyota Prius with one year’s insurance

A Year’s Super Car Membership

At the moment, the package is still up for grabs over at GAME, but it might not last long. There is only one available, so act fast!

Saints Row IV releases on August 20 for Xbox 360, PlayStation 3 and PC.

Source: EGM

What’s Your Xbox Play Style?

Xbox recently unleashed a new illustrated Facebook post detailing the many contortions gamers get themselves into when in the zone. The New Yorker-esque image generated over 38,000 Likes and over 14,000 Shares on the platform (at the time of this writing), and was scooped up by IGN’s discussion boards and splattered across Reddit.

What’s most interesting about the cartoon is its witty recommendations – giving everyone a perfect position for optimal gaming whether you’re the “survival horror junkie” or the “sympathetic sniper,” to your average “hardcore sports gamer” to even the “intense FPSers” having serious CoD sessions. So what are you Let us know in the comments below!

Source: Xbox

Live Events Boost Game Revenue 600%

GREE has always been successful at making accessible online games for all types of players. However, very few know how instrumental events have been at increasing their games’ popularity, particularly the action-packed Modern War.

GREE has posted the following infographic that shows just how successful its mobile game is. With over 330,000 factions formed to date and 1.4 million battles a year, combined with live events to help bring even more gamers into the fray, the company has seen a revenue boost of 600 percent — a whopping number, even compared to more popular mobile online games.

The game, which has been out since 2011, has increased its number of players since the start of the live events in January. Five million player versus player matches have been recorded each day, an unprecedented number when it comes to gathering gamers.

Here’s hoping GREE’s success continues. Sequel, perhaps?

Source: GamesIndustry International

Sony: No Huge Losses On PlayStation 4

Thanks to high production and development costs with the PlayStation 3, Sony lost billions of dollars in the console’s first two years. However, Sony insists that they will practice better business sense with the Playstation 4. Speaking with Bloomberg BusinessWeek, Sony Computer Entertainment CEO Andrew House gave assurance that history would not repeat itself, comforting investors.

“We will not generate anything like the losses we did for the PlayStation 3,” said House. Sony CFO Masaru Kato also added that the investment in the PlayStation 4 is “much, much smaller,” thanks to PC-style architecture with more standard chips – a more mainstream step over the PlayStation 3’s custom Cell processor.

Sony’s currency trading could force the game division to see a loss this year, despite these more conservative plans . However, Sony sees strong sales for the system, particularly in the U.S., when it releases later this year. We’ll see how it fares in just a few months’ time.

Source: GamesIndustry International

Free-To-Play ‘FIFA World’ For Russia, Brazil

EA Sports is already riding high on soccer buzz with the pending release of FIFA 14, coming to current and next-gen consoles later this year. Now they’ve come up with another way to get soccer fans excited: Welcome to FIFA World.

The company introduced the free-to-play downloadable soccer game for PC over the weekend, set for release in Brazil and Russia. The game will feature the same award winning gameplay as the console versions of the game, as well as 30 officially licensed leagues, the FIFA Ultimate Team mode, the return of Seasons mode and over 600 clubs to choose from.

The game currently is currently in closed beta over at the official FIFA World site, where players can sign up and take part in the action.

“Brazil and Russia are priority markets for EA Sports and especially our FIFA brand. We are excited to bring to these markets a custom-built, free-to-play PC experience developed around FIFA Ultimate Team,” said Matt Bilbey, Senior Vice President and Group General Manager for EA Sports. “FIFA World will be a fun new way to play FIFA for new fans.”

No word yet if the game will be released in other markets, as FIFA 14 is still pending.

Source: BusinessWire