Ken Poliziani has joined asset management firm PGIM as its first-ever chief marketing officer.
“Ken’s extensive experience in leading comprehensive brand and marketing efforts with an eye toward institutional audiences will serve to reinforce PGIM’s reputation as the manager of choice for sophisticated investors and support our robust international expansion,” said Taimur Hyat, PGIM’s chief strategy officer.
Poliziani most recently served as CMO of J.P. Morgan Asset Management’s Institutional and Retirement divisions.
Mimo Monitors has appointed Michael Campagna as its chief marketing officer, a newly created position.
“We’re delighted to be bringing Michael Campagna on as our first CMO. He’s been deeply entrenched in the industry for many years and shares our philosophy of putting customer service at the forefront,” said David Anderson, president and founder of Mimo Monitors. “Mimo is continuing to grow but we want to ensure that we’re optimizing future opportunities and guiding the company in the right direction both in terms of product and customer support, in which Michael will surely be a huge asset.”
Campagna joins the company from Peerless Industries, where he held the title of president and chief operating officer.
Marks and Spencer’s executive director of customer, marketing and digital, Patrick Bousquet-Chavanne, will be departing the company at the end of May, he announced on Twitter.
“Extremely proud of the accomplishments of an amazing team of talented marketing, digital and sustainability colleagues that I have been privileged to lead over the past 6 years,” he writes. “You all gave it a purpose!”
Bousquet-Chavanne stepped down from M&S’s board on April 18, leaving the marketing department unrepresented on the company’s board of directors.
McArthurGlen has tapped Shaeren McKenzie for the role of chief brand officer, a new position for the fashion retailer.
“Shaeren has a deep appreciation of our customers. She knows how to communicate with them,” said Julia Calabrese, McArthurGlen’s CEO. “She understands how we should evolve our customer proposition, in all our markets and across all platforms. Shaeren will be key to us driving continued growth and success for our business and our brand partners.”
McKenzie has been with the company since 2009, and has served as its group marketing director since 2009.
Energy-conservation firm Cenergistic has hired Samantha Foley as vice president of marketing.
“We are elated to have Sam join the Cenergistic executive team . . . She is a savvy tech marketer with a deep understanding of digital strategy, branding and product positioning,” said Ray Hood, Cenergistic’s CEO. “Bringing her onboard is confirmation of our commitment to and investment in sales and marketing as we look to extend our product offering and market share within schools, colleges and universities, municipal government and healthcare, and expand into new, adjacent markets.”
Foley most recently worked at Entouch as chief marketing officer.
The Rest Of The C-Suite
(Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, April 20. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at firstname.lastname@example.org)
H&R Block has announced tapping Vinoo Vijay as its newest chief marketing officer.
“Vinoo is exactly the right marketing leader to help transform Block and modernize our approach to marketing,” said Jeff Jones, H&R Block’s president and chief executive officer. “He’s an innovative leader who’s very skilled strategically and analytically. Vinoo has a great track record of repositioning brands and uncovering new business opportunities. He will play a crucial role in shaping our enterprise strategy, and helping Block achieve sustainable growth.”
Vijay joins the company from TD Bank, where he held the title of executive vice president, chief marketing officer and head of corporate and public affairs.
Maggie Fox has joined Globoforce as its chief marketing officer, signing on with the human resources technology provider from Aeroplan, where she served as CMO.
“For more than a decade, Maggie has been an established voice and thought leader in the digital marketing space,” said Eric Mosley, CEO of Globoforce. “With a wealth of global marketing leadership experience and a vast understanding of digital transformation, Maggie’s knowledge will prove invaluable as we enhance our leadership position in the HR technology space through the human applications category.”
Andersen Corporation has hired Annie Zipfel as senior vice president and chief marketing officer.
“We are excited to welcome Annie to Andersen,” said Jay Lund, Andersen chairman and CEO. “Annie brings valuable experience and passion that will be pivotal in optimizing our marketing channels and driving continued digital transformation across all customer touch points.”
Zipfel joins the company from Starbucks, where she served as its global vice president of category and brand for its Roastery and Reserve lines of coffee.
IIoT platform developer ThoughtWire has appointed Franco Castaldini as chief marketing officer and vice president of business development.
“We are excited to have Franco join the ThoughtWire team,” said Michael Monteith, ThoughtWire’s CEO. “His deep understanding of the IIoT platform and application markets and successful track record growing early-stage companies make him a perfect fit.”
Castaldini most recently led market strategy at GE Digital, joining the company from Bit Stew when it was acquired in 2016.
Antoine Andrews, Nike’s head of diversity and inclusion, will depart the company, CNBC reports.
Andrews first signed on with the company in 2015, joining from Symantec, where he served as its global diversity and inclusion director.
The Hudson’s Bay Company has appointed Bari Harlam to the role of chief marketing officer, spearheading efforts by the company to completely centralize its marketing leadership to one department.
“I see a real integrated approach here,” Helena Foulkes, HBC’s CEO, told WWD. “Bari is a real pioneer in data-driven performance. She will harness the power of consumer data and analytics. She has been innately able to translate complex data and digital insights into breakthrough marketing strategies that put the customer first.”
Previously, HBC’s research, call center, loyalty and campaigns departments did not report to the office of CMO, but will be fully integrated upon Harlam’s arrival. Before joining HBC, Harlam served as executive vice president of marketing and analytics for BJ’s Wholesale Club for four years.
Mike Verdu, senior vice president at EA Mobile, has resigned from his position, GamesBeat reports. Verdu had only been at the mobile-games giant for two months, joining the company in February after his previous employer was bought by Netmarble and FoxNext Games.
Verdu most recently served as chief creative officer at mobile game developer Kabam, and prior to that held the same title at Zynga.
Sir Martin Sorrel, chief executive of WPP, has announced that he will be stepping down, with Roberto Quarta to serve as interim CEO until a permanent replacement can be hired.
“Sir Martin has been the driving force behind the expansion of WPP to create the global leader in marketing services,” Quarta said in a statement. “On behalf of the Board I would like to recognise these achievements and thank Sir Martin for his commitment to the business over more than three decades.”
This announcement follows an internal investigation into misconduct, which the company reports found no wrongdoing and is not related to Sorrel’s departure.
CBS has announced the creation of a new branded-entertainment division, dubbed CBS Eye Max, to be led by Linda René, current executive vice president of primetime sales and innovation.
“We are constantly pushing to elevate the level of creativity for clients and audiences, and we are always looking to do more and more outside of the box,” said Jo Ann Ross, president and chief advertising revenue officer for CBS. “CBS Eye Max combines the creativity and expertise of our branded integration daypart leaders, under a proven innovator like Linda, and is designed to maximize the clients’ relationship with CBS and to maximize their reach, effectiveness and investment.”
Ladders has appointed Jordan Cohen as its vice president of marketing.
“We are delighted to welcome Jordan to the Ladders team as part of our continuing executive leadership expansion,” said Cenedella. “Jordan brings nearly two decades of diversified experience managing leading brands and driving breakthrough marketing initiatives, which will help further strengthen Ladders’ position.”
Cohen joins the premium job-hunting site from Fluent, a data-driven marketing services firm, where he held the role of chief marketing officer.
Scout RFP has hired Grant Shirk as its first-ever vice president of marketing.
“We’re thrilled to welcome Grant to the team,” said Stan Garber, president and cofounder of Scout RFP. “His experience building unique brand positions in the enterprise, combined with his passion for design and his focus on making customers wildly successful will dramatically accelerate our ability to deliver on Scout’s long-term vision.”
Shirk joins the company from Vera, where he worked as vice president of marketing.
Patrick J. Guido has joined Lululemon Athletica as its latest chief financial officer.
“With an impressive track record at major retail and consumer companies, PJ has deep experience guiding businesses during periods of substantial economic expansion,” stated Stuart Haselden, Lululemon’s chief operating officer. “Our momentum remains strong and we’re thrilled to have PJ join the team and look forward to his important contributions.”
Guido joins from VF Corporation, where he served as treasurer and vice president of corporate development.
FremantleMedia has appointed Kevin Blanchette to the position of senior vice president of marketing and communications.
“Our decision to hire one of the best marketers in the business clearly demonstrates our commitment to supporting our broadcast partners by engaging consumers and driving both on and off-air conversations,” Rick Glankler, FremantleMedia president of commercial operations, said in a statement.
Blanchette most recently worked at Hulu, where he led its marketing efforts for its original programming.
Payments-processor i2c has hired Joseph DeRosa as executive vice president of global sales and marketing.
“We are investing in strengthening our sales and marketing organizations as we continue on our path to $1billion in revenue,” said i2c CEO Amir Wain. “Joe’s deep understanding of sales and marketing functions, intense focus on customer success, and track record of delivering high-growth results make him a perfect fit.”
DeRosa previously served at Sales Benchmark Index, a marketing and sales management consultancy firm.
Mudit Shekhawat has joined Yatra.com as its CMO, managing both branding efforts and consumer marketing.
“We are delighted to have Mudit come on board with us,” said Sharat Dhall, Yatra.com’s COO. “As a veteran of the industry, he brings with him vast experience in digital and consumer marketing, which will spur additional growth for us and cement our position as India’s travel planner.”
Shekhawat joins the company from Ola, where he served as head of marketing.
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