Disney Universes Align At D23 Expo

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Disney fans around the world flocked to Anaheim this weekend, as the company held its bi-annual D23 Expo, which celebrates all the franchises that it has become known for. Several new announcements came from the show, including new details on forthcoming video games, like Disney Infinity and Star Wars: Battlefront, as well as films like the just-announced Gigantic and this winter’s forthcoming blockbuster, Star Wars: The Force Awakens.

Below is a quick summary of some of the bigger announcements from the show:

  • A new playset for Disney Infinity 3.0 called Marvel Battlegrounds was announced, in which players can take their toys from last year’s Disney Infinity 2.0 and fight together in four player co-op battles. It will release sometime next year.
  • The Force Awakens playset for Infinity was revealed, featuring characters Rey and Finn from the film. Although no new gameplay footage was shown, scenarios from the movie will be included, and other characters, like the villainous Kylo Ren, could be introduced as well.
  • Playsets based on the forthcoming movies Zootopia and The Good Dinosaur will debut with Disney Infinity 3.0. Release dates weren’t given, but they’re expected to release alongside their animated counterparts — Dinosaur later this year, and Zootopia sometime next year.
  • Although there’s still no word when Square Enix will release its Disney collaborated role-playing game Kingdom Hearts III (sometime next year, supposedly), the publisher did reveal a new game world for the upcoming title, based on the animated film Big Hero 6. Baymax, the inflatable medical robot featured in the movie, will be included.
  • Star Wars: Battlefront got a huge presentation during D23 Expo, as Electronic Arts unveiled a new limited edition PlayStation 4 bundle that will release on November 17th. The bundle, pictured below, includes a Darth Vader-branded PS4 system, a special controller, and a voucher that includes four classic Star Wars games, including fan favorite Super Star Wars. In addition, a special bundle featuring a similar system and Disney Infinity 3.0 will release around the same time, sold exclusively at Wal-Mart.

 

  • Outside of the video game world, Disney made big waves when it announced that it would open Star Wars-oriented exhibits for both Disneyland and Walt Disney World. Although these new areas are a ways off from opening, Disney will be opening a new version of Star Tours based on The Force Awakens, as well as a special Launch Bay exhibit where users can take part in an “interactive experience,” and get a behind-the-scenes look at the upcoming film. (Yes, there will be a Star Wars Cantina in each one for guests to grab a drink in.)
  • Marvel properties will also be introduced to the theme parts, including the Iron Man Experience, which will open next year in Hong Kong Disneyland and take “guests on an epic adventure over the streets and in the sky above Hong Kong. The adventure will begin at the new Stark Expo where guests board the Iron Wing to take flight and battle Hydra alongside fan-favorite Avenger, Iron Man,” according to the announcement. There’s no word on if it’ll come to the United States or other locations just yet, but with Civil War debuting next year, it’s very likely.
  • The new poster for Star Wars: The Force Awakens was revealed, featuring a design by artist Drew Struzan, who made previous posters for films in the saga. It can be seen below.

 

  • Disney also unveiled the full cast for the forthcoming Star Wars Stories film Rogue One, which will debut later next year. It features Felicity Jones, Donnie Yen and others, preparing for a heist on the Death Star. The film will be directed by Gareth Edwards (Godzilla).
  • A director for the forthcoming Star Wars Episode IX has been unveiled, and it’s none other than the helmer of the blockbuster Jurassic World, Colin Trevorrow. The film doesn’t have a release date yet, but is expected sometime in 2019.
  • Marvel films took center stage at the show, with new footage from the forthcoming Captain America: Civil War unveiled, along with a first look at Benedict Cumberbatch’s Doctor Strange, which will release later next year.

 

Overall, the show had plenty to offer, including something for nostalgic Disney fans, like the inclusion of Peter Pan in Disney Infinity 3.0. Several Pixar sequels were hinted at as well, including Toy Story 4, Finding Dory, Cars 3 and the long-awaited The Incredibles II.

A Virtual & Augmented Reality Conference Is Coming In 2016

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With both virtual and augmented reality set to make a big splash in the market sometime over the next year, consumers are getting more and more interested in both technologies. But it can be difficult to test these units out at trade shows, since they only have so much room on the show floor at E3 and San Diego Comic-Con. This February, however, they’ll take center stage.

Per a report from GamesIndustry International, Unity Technologies has announced that it will set up its own conference devoted to both virtual and augmented reality, where companies will unite to celebrate both technologies. Titled the Vision 2016 Virtual and Augmented Reality Summit, the show will take place at the Loews Hotel in Hollywood on February 10 and 11 of next year.

There are various companies that will be at the conference alongside Unity, including Oculus (creator of the Facebook-owned Oculus Rift), Qualcomm Connected Experiences Inc., Microsoft (creators of the Hololens tech that impressed so much during its E3 showcase), Sony Computer Entertainment (makers of the Project Morpheus headset) and Valve (teaming with HTC on its Vive device). Each will have presentations on the floor, alongside other companies.

“VR and AR promise to change the way we interact with technology and entertainment,” said Unity CEO John Riccitiello. “Vision Summer will bring the best minds together to discuss how the great potential in these technologies can be realized.”

There’s already an official page for the summit here, and although details are scarce on event details, Unity does break down its importance, and also enables interested parties to sign up for future news from the event.

“Virtual and Augmented Reality are already capturing the imaginations of millions around the world,” the site explains. “If you are passionate about creating games, films, ads, art, journalism and more with these cutting-edge technologies, then join us at the Vision 2016 Virtual and Augmented Reality Summit.

“Vision VR/AR Summit is an all-new cross industry event for artists, engineers, programmers, designers, musicians, directors and producers, hardware manufacturers, and researchers. It will be a unique event focused on furthering the knowledge base of anyone developing virtual and/or augmented reality content.”

As far as what inspired Unity to host the event, it explained, “Just like you, we’re excited about the world-changing potential of VR and AR. We’ve seen first-hand the impact a global community of game developers generously sharing their hard-won tech and creative knowledge, has had on the quality of games. Since we work so closely with all the major platforms, including Oculus Rift, Sony’s Project Morpheus, and Microsoft Hololens, we believe we are in the perfect position to bring together the VR community and encourage knowledge sharing.”

Here’s hoping the show is a real success, not just a virtual one.

Giphy and Universal Team Up For ‘Straight Outta Compton’ GIF’s

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Universal’s film Straight Outta Compton is set to take over theaters this weekend, telling the story of the rap group N.W.A. and its rise to power in the late 80’s and early 90’s. So far, the film has received some great promotion through a meme-driven campaign created by Beats By Dre, enabling users to create their own images with a “#StraightOutta” tag. Now, Giphy’s getting in on the action.

Per a report from Variety, the GIF-popular site has teamed up with Universal to create six customized N.W.A. GIF’s, which can be found here (as well as below). The goal of the imagery is to appeal to millennials on a different set of digital platforms, especially to those who might be worn out on all the Straight Outta memes.

“By putting content through Giphy, you have a better shot at reaching the most hard-to-reach audiences on the planet,” said COO Adam Leibsohn. “You can’t buy an ad inside of Facebook Messenger. You can’t buy an ad inside all of the photo editing tools that we integrate into.”

Other studios have taken the Giphy route as well when it comes to creating powerful moving images for its product. Paramount previously teamed with the site to create custom GIF’s for Terminator Genisys, while HBO also created its own moving images with Game of Thrones.

But the Straight Outta Compton images reach out more to the “hardcore” theme of the film, featuring the members of N.W.A. sounding off on their powerful lyrics to unique art styles created by the likes of Hateplow, Bad Codec and Douglas Schatz, among others.

So far, the campaign seems to be paying off. Straight Outta Compton made $5 million during its Thursday evening shows, and is expected to pull in a hefty amount over the weekend.

Check out the trailer below to get a better idea of what to expect from the film.

Mobile Ad Spending Continues To Thrive

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More and more companies are putting major spending into mobile advertising – and for good reason.

According to AdWeek, mobile advertising rose quite a bit last year, bumping up 65 percent to a total of $31.9 billion, per numbers from a report provided by the Interactive Advertising Bureau (IAB). This is mainly due to popular native and social promos that ran across smartphone and tablet devices. However, the numbers go a little deeper than that when it comes to which areas of mobile are getting the most of this money.

IAB’s report, in collaboration with IAB Europe and IHS Technology, indicating that spending on mobile display ads increased 88 percent from 2013 to 2014, reaching $15.1 billion. That’s nearly 50 percent of all total mobile ad spending.

However, the IAB indicated that mobile display ads were lightly defined, stating that it classified display ads as any promo viewed on any app or mobile website, including video, rich media, social media and banner ads.

Although the numbers don’t get into specifics as to what kind of mobile ad dominated with spending (whether it was banner or native/social spend), a lot of it is to believed to have been tied in with social networks, such as Facebook and Twitter – two sites that aren’t shy when it comes to promoted content.

Most companies, though, continue to rely on traditional banner ads that appear at the top and/or bottom of their webpage.

The report also stated that search generated 46 percent of advertisers’ mobile spending, totaling $14.7 billion. Meanwhile, revenue from mobile messaging apps surged 13 percent last year, reaching $2.1 billion in ad spending.

As far as which countries benefitted from advertising, the U.S. leads the charge, with a jump to $14.3 billion in revenue last year – a 77 percent jump over the previous year.

“Mobile devices are at the center of consumers’ lives across the globe and these numbers reflect brands’ increasing recognition that this medium holds great power,” said Anna Bager, SVP at the IAB, in the new report.

A few more details can be found on AdWeek‘s page.

The Force Awakens With ‘Star Wars’ Marketing Partners

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With Disney’s D23 Expo happening this weekend, fans of Star Wars are on the verge of excitement, hoping director J.J. Abrams unleashes new information about the forthcoming blockbuster sequel The Force Awakens. But we already know one thing for sure — it’ll have big marketing partners behind it.

Variety confirmed today that LucasFilm has signed on with seven high-profile brands to promote the film, including Duracell, FCA US, General Mills, HP, Subway, Verizon and, a first for a science-fiction based movie, Covergirl and Max Factor.

Each partner will play their part in having tailor-made campaigns that promote the film in one way or another. Subway, for instance, is sure to have an “out of this world” meal deal with collectible cups and/or toys for its kids’ meals, while Duracell will no doubt “take charge” with its own Star Wars oriented campaign.

We do know one campaign for sure thus far — Covergirl and Max Factor will put a big push behind make-up based on the film. As you can see below, various shades of lipstick inspired by the movie will be available, including Dark Purple, Gold (like C-3PO) and Lilac, among others. Nail gloss, light side and dark side mascara, and other products will be available.

To help get started on promoting the line, Cover Girl posted an Instagram picture with a well-themed image for the forthcoming line, which you can see below.

More images of this inspired make-up line can also be found on Vogue‘s page here.

Little else is known about the campaigns at this time, but more details are expected to roll out closer to the film’s release on December 18th.

“We are thrilled to be working with such a stellar roster of promotional partners,” said Lynwen Brennan, general manager of LucasFilm. “The Star Wars brand has endured over the years, across generational audiences because it connects with people in a very special way.

“Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience Star Wars: The Force Awakens.”

This is just the tip of the iceberg when it comes to the game’s marketing, as several other factors will come with play with merchandising. Toys based on the film are being produced, with a sample of the action figures included below. In addition, video games will play a huge part with Star Wars this year, including Disney Infinity 3.0 coming later this month, and Electronic Arts’ shooter Star Wars: Battlefront, set to debut on November 17th.

(Image source: Gizmodo)

There’s no question that the Force is strong with The Force Awakens. Relive the latest trailer below!

 

SuperData: July 2015 U.S. Digital Sales

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Video marketing is booming. Get the insights and knowledge you need to succeed at [a]list Video Summit Aug. 19. Get tix: http://alist.ly/1EVLyyz 

Analysis from SuperData CEO, Joost van Dreunen, follows:

  • Mobile and downloadable PC games drive 12 percent YoY growth.
  • Angry Birds 2 struggles to crack mobile games market.
  • Legacy publishers Microsoft and Capcom double down on eSports.
  • Startups Kamcord and Mobcrush vie to become the Twitch of mobile gaming.
  • Razer buys OUYA in bid for $12.6 billion Chinese digital games market. 

Mobile and downloadable PC games drive 12 percent YoY growth in $1.0 billion games market?
Total sales for digital games in the US reached $1.033 billion in July, up 12% from the same month a year earlier. Biggest growth drivers in July were mobile and PC, which combined accounted for about 60% of the total digital games market. Despite a stabilization of the total addressable mobile games audience, average monthly spending has been steadily inching up. And as we reach the high-point in the struggle for platform dominance in the console segment, the last few months have seen increasingly aggressive DLC and free-to-play strategies. This includes, for instance, the July 28 release of World of Tanks on the Xbox One, which supports cross-platform game play. Following the media blitzes at E3 and Gamescom, the industry is now gearing up for the holiday season. Consequently, additional downloadable content dominated over new releases, which were mostly remastered or relatively smaller titles.

Even with 20M downloads Angry Birds 2 struggles to crack mobile games market.
Despite initial optimism, free-to-play mobile game Angry Birds 2 is not yet a commercial triumph. So far, it is still outside of the top 30 highest-grossing games on either the iOS App Store or Google Play despite its stratospheric download numbers. Publisher Rovio was once the top dog on mobile when pay-to-play was the norm and Angry Birds was a steal at $0.99. After switching to a licensing model, the company initially sought to replicate the model that companies like Disney and Nintendo mastered: building a billion dollar empire around highly recognizable franchises. However, as the mobile market has started to saturate, so, too, has Rovio started to see a decline in sales, ultimately resulting in having to lay off 110 late last year. The company’s dependence on a single franchise, and repeated failure to launch something of equal or greater value, continues to undermine its overall market position. Last year, the firm’s games revenue was up 16 percent year-over-year to $121 million, but despite its focus, earnings from consumer products fell 43 percent to $45 million. Releasing Angry Birds 2 was initially planned as a way to reverse its fortunes, but so far the mobile games market has shown itself much less welcoming to the popular franchise than when it first left the nest.

Legacy publishers Microsoft and Capcom double down on eSports.
Last week saw players compete at The International Dota 2 Championships for an $18 million prize pool, the biggest in eSports history. Publishers have long been cultivating competitive gaming as part of their marketing efforts, but only recently did it start receiving mainstream attention. And now console game makers, too, are realizing that having a robust eSports scene deepens the player engagement and retention. So it is no surprise that Microsoft announced a $1 million prize pool for the Halo World Championships, up from the previous total of $150,000. At the same time, Capcom decided to take a page out of the MOBA business model book for one of its most popular franchises. While players are still expected to purchase the game upfront, Street Fighter V will also features characters post-launch, which will be available for purchase with real money or earned by playing. Unlike previous Street Fighter games, Capcom will not release mandatory paid upgrades to the base version of Street Fighter V. With its new monetization strategy, Capcom hopes to easily draw back lapsed players when buzz around the game is strongest during fighting game tournaments like EVO.

Startups Kamcord and Mobcrush vie to be the Twitch of mobile gaming.
July saw mobile gaming live-streaming platform Mobcrush enter open beta, as Kamcord added live-streaming functionality and the ability to record videos to its service. The success of both companies depends less on their ability to pull viewers away from current titans YouTube and Twitch. Instead, it seeks to build an audience that is new to watching gaming video content altogether. The appetite of watching game-related video online has been growing and is currently one of the most popular categories on the internet. According to Matthew Patrick, celebrity YouTuber behind Game Theory with 4.9 million subscribers, “more people watch a video of a game, than play it.” Getting the 270 million mobile gamers in the US to start watching instead of playing does seem like a prudent bet. But we recently found that the current audience for gaming video content is mostly focused on console and PC games, as only 16 percent prefer mobile as their top gaming platform.

Razer buys OUYA in bid for $12.6 billion Chinese digital games market.
Originally coined The People’s Console, OUYA met its end as an independent company after failing to live up to the promise of its wildly successful 2012 Kickstarter. Last year OUYA stopped making its affordable, Android-based microconsole to, instead, focus on putting its digital storefront on other devices. Razer, a manufacturer of high performance mice and keyboards, announced it will soon add OUYA’s store and games library to its own Forge TV microconsole. More importantly, Razer’s purchase will give it a larger presence in China, where OUYA software currently runs on local microconsoles like the Xiaomi Mi Box and Alibaba Tmall Box. Microconsoles have not made a big splash in the West where full-fledged consoles dominate the living room. But low-cost microconsoles from local firms have a better chance to succeed in China. While consoles like the PlayStation 4 and Xbox One are now legally sold in China, their prices are steep for gamers who are used to playing free mobile and PC games. The Chinese games market is on track to generate $12.6B in revenues across digital platforms, up from $11.4 billion last year.

For Marketers, Personalization Matters

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Content personalization has come a long way over the years, and using it the right way can have a big effect on potential consumers… as long as it’s done the right way, of course.

Triblio recently published a post of 23 shocking content personalization statistics that prove just how effective it is. The full list can be found here, but we’ve highlighted the ten samples below to give you an idea just how far it goes.

Personalized CTAs resulted in a 42 percent higher conversion rate than generic CTAs.

Originally posted on Hubspot, the conversion of calls-to-action is much higher when it comes to more personalized responses. The chart below shows just how effective “Smart CTAs” are against normal ones.

Content websites have an average bounce rate of 40 to 60 percent.

There’s a full infographic from Quicksprout that explains how to decrease bounce rate for a website, and personalization plays a small part in easing a customer into sticking around.

74 percent of consumers get frustrated when website content appears that has nothing to do with their interests.

Relevancy with a customer’s interests is vital for a website’s progress, as showing them something they have absolutely no interest in is bad news. Janrain recently posted a huge article with study results that go a little deeper into the matter.

76 percent of marketers define real-time marketing as personalizing content in response to customer interactions.

Real-time marketing is a key factor when it comes to personalization. DMNews has a full infographic, found below, that breaks this down into more specific detail.

78 percent of CMOs think custom content is the future of marketing.

Custom content can certainly go a long way for companies, and this breakdown from Demand Metric explains it in further detail.

90 percent of consumers find custom content useful.

That same report also breaks down how consumers feel when they come across custom content.

88 percent of marketers are considering adding content marketing personalization to their plans.

The super-hero themed post above also breaks down how vital an element marketing personalization is when it comes to future plans.

35 percent of Amazon’s revenue is generated by its recommendation engine.

Recommendations go a long way for not only customers, but businesses that run effective images. More details on this can be found in VentureBeat‘s report.

46 percent of marketers cited lack of time as the biggest hurdle to content marketing personalization.

Not everyone has caught on to marketing personalization, mainly because of the time it takes to make sure it’s done the right way. The Real Time Report have posted a more in-depth piece that explains this more.

75 percent of users select movies based on Netflix’s recommendations.

Finally, personalization really goes a lot way on sites like Netflix, as movie recommendations based on user’s tastes allow them to find new favorites to add to their collection. More data from this can be found in GigaOm‘s story.

The full list — and their respective links — can be found here.

What Are YouTube Stars Really Making?

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It wasn’t long ago that the Internet went nuts over the report that Felix “PewDiePie” Kjellberg made an unheard-of $7.4 million on YouTube last year. However, even after he addressed the matter in a special video on his channel, many are wondering – can that much money really be made on YouTube

While there certainly is potential in making a living as a creator on the channel, the take-home pay may not be as high as some people think it is. A report from Business Insider suggests that stars actually don’t get all the money from earnings on YouTube. In fact, it points out that Google keeps a 45 percent cut of any ad revenue gathered by one of their videos on the site – and that’s not even counting taxes and operating/editing costs.

Statsheep, a company that specializes in YouTube statistics, provided details on the report, indicating that PewDie pie actually earns $10.5 million a year on his channel. As far as the cut he keeps however, it’s far less.

Following YouTube’s cut of the profits, that number drops to $5.775 million. Then there are the taxes, bringing it down even further to $4.0425 million. So, in short, PewDiePie actually keeps $4 million a year – which isn’t too shabby, but is far lower than the ballooned estimate that some people were getting mad over.

Meanwhile, those on the lower spectrum of YouTube earnings see similar cuts, like Michelle Phan, a make-up tutorial specialist with a huge following on the channel. She earns an estimated $378,000 on her channel, but after cuts and taxes, it goes down to $145, 530. Again, not too bad, but not as high as what she initially earns.

And there are also the estimates of what goes into making videos, and the costs of production and promotion. Jason Calacanis, a Silicon Valley entrepreneur who was originally part of YouTube’s professional partners program, explained, “We were huge fans of YouTube…but we are not creating content anymore because it’s simply not sustainable. YouTube is an awesome place to build a brand, but it is a horrible place to build a business.”

Calacanis estimates that he spent $25,000 to $75,000 in costs to make ten videos, without any money earned from advertising. So it’s easy to see how some YouTube stars would struggle trying to gain a big audience. It’s important to note that YouTube stars can derive substantial revenue from other sources because of their success on YouTube, such as products, endorsements, and other deals that wouldn’t have happened without their YouTube following.

More estimates and details can be found here.

This report should, by no means, discourage those from giving establishing a YouTube channel a try. Just realize it’s more of an uphill climb than you might think. After all, PewDiePie and company had to start somewhere…

Hitting Hot Button Topics At The [a]list Mobile + Social Video Summit

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by Todd Longwell

Call it foresight, luck or a combination both.

Earlier this year, when Jay Baage secured Jonathan Murtaugh, Facebook’s U.S. head of industry for film and television, to be a keynote speaker at the [a]list Mobile + Social Video Summit, scheduled for Aug. 19 at the W Hollywood Hotel, it was already clear that the social network was shaping up to be a serious challenger to YouTube as the dominant online video platform.

But Baage – executive director of the Ayzenberg Group, the ad agency behind the summit and the insider news and insights web site [a]listdaily – couldn’t have anticipated that the buzz surrounding Facebook’s video moves would be building to a crescendo on the eve of the event, with mid-roll ads ramping up,celebrity live-streams debuting and VidCon co-founder Hank Green stoking the fires of controversy with a blog post claiming that Facebook’s skyrocketing stats (including a self-reported 4 billion daily video views) are “based on cheating, lies, and theft.”

The controversy will likely inspire some tough, uncomfortable questions for Murtaugh, who also works with Facebook-owned Instagram. But, for the [a]list summit, it’s all good.

“What I really try to make happen at these events is to have different opinions and topics to talk about, so you’re not just going down the line on a panel and everyone is going, ‘Yeah, I agree on that,’” Baage told VideoInk. “When we have some hot topics to talk about, it makes for an interesting discussion, and it also creates a good position for [a]list Daily, where we’re trying to help marketers by guiding them through what’s happening in the space.”

Immersed in Immersive Video

The [a]list summit will also be hitting the industry’s other hottest of hot button topics, virtual reality and augmented reality (where virtual reality elements superimposed upon the real world), with a keynote interview with Oscar-winning director Morgan Neville (“20 Feet from Stardom”), who is currently working with Ayzenberg on a documentary series on Microsoft HoloLens.

Baage said that VR and AR are “a big topic we could have a whole conference on. Before it was more a prototype. Now you see some of the biggest tech players in the world making moves in this area, with Microsoft and HoloLens, Facebook and Oculus, and Google and Glass, which I guess is still alive and they’re going to launch a new version of it.”

Keep reading…

This article was originally posted on VideoInk and is reposted on [a]listdaily via a partnership with the news publication, which is the online video industry’s go-to source for breaking news, features, and industry analysis. Follow VideoInk on Twitter @VideoInkNews, or subscribe via thevideoink.com for the latest news and stories, delivered right to your inbox.

Now Hiring This Week: August 12

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[a]listdaily is your source for the hottest job openings for senior management and marketing in games, entertainment and social media. Check here every Wednesday for the latest openings.

For last week’s [a]list jobs postings, click here. Have a position you’d like to place with us Email us at pr@ayzenberg.com.