This week in marketing moves, Dennis McIntyre promoted to CMO at Stater Bros., Hulu taps Netflix’s Spencer Peeples as head of Film and Awards Marketing, Ramon Jones to succeed Terrance Williams as CMO at Nationwide, Tommy Hilfiger taps former marketing executive at Hollister Co. as chief marketing officer, Twitch snags mobile and social gaming company Zynga’s CMO and Kimberly-Clark chief marketing officer steps down.
Beyond Meat Taps Coca-Cola Marketing Veteran As CMO
Coca-Cola veteran Stuart Kronauge will join the vegan patty maker as chief marketing officer, Reuters reports.
Kronauge formerly held the role of president Sparkling Brands and SVP of marketing at The Coca-Cola Company, where she spent over 20 years. Per Reuters, Kronauge is joining Beyond Meat in time when the company is expanding the sale of its plant-based meat burgers in retail stores and partnering with more restaurants to build on the consumer demand for vegan patties that taste, cook and look like real meat.
Stater Bros. Names New Chief Marketing Officer
Stater Bros. promoted Dennis McIntyre, who most recently served as the supermarket chain’s executive vice president of marketing, to executive vice president and chief marketing officer.
McIntyre will assume the role starting November 4 and will continue to report to Stater Bros. CEO, Pete Van Helden.
“As CMO, Dennis will work toward furthering and ensuring a cohesive brand identity. He will also be responsible for developing and leading an overarching marketing strategy across all areas of the company to meet the company’s business goals of sales and margin growth,” Van Helden said.
Former Netflix Exec To Lead Film And Awards Marketing At Hulu
Spencer Peeples is leaving Netflix and joining Disney-controlled Hulu as VP, Film and Awards Marketing, effective November 11.
At Hulu, Peeples acquires a newly-created position where he will be responsible for leading Hulu’s awards campaigns and overseeing publicity and marketing campaigns for Hulu original films.
Peeples will report to Hulu’s VP of Brand and Content Marketing, Ryan Crosby.
Marketing Executive Shifts At Nationwide
According to a recent press release, Nationwide’s chief marketing officer Terrance Williams will leave the company in November and will be succeeded by Ramon Jones.
Jones previously held several leadership roles at the company, including regional VP of Nationwide’s Western US operations, associate VP for the office of the chief executive officer, marketing leader of Nationwide’s Property Casualty businesses, and, most recently, he was financial services marketing leader.
In his new role, Jones will report to Nationwide’s chief executive officer, Kirt Walker.
“Ramon is well-prepared to assume the role of chief marketing officer. During his nearly two decades at Nationwide, he has held numerous leadership roles in the business and in marketing that make him uniquely qualified to promote and protect the Nationwide brand and position him to drive further business success,” Walker said.
Tommy Hilfiger Welcomes A New CMO
Tommy Hilfiger Corp. appointed Michael Scheiner as the new chief marketing officer of Tommy Hilfiger Global, effective October 28.
Scheiner joins the company from Hollister Co., where he served as SVP global marketing for a year. Prior to that, he was VP marketing, digital and communications for Abercrombie & Fitch, Abercrombie Kids and Hollister.
In his new role, Scheiner will be in charge of leading the brand’s growth across digital and experiential platforms from Hilfiger’s global headquarters in Amsterdam.
Twitch Taps Zynga’s Doug Scott As Marketing Exec
Doug Scott is leaving the mobile and social gaming company Zynga to join Twitch as chief marketing officer, according to reports.
Before Zynga, Scott was CMO of music startup BandPage and VP of marketing and revenue at mobile game publisher DeNA. He also worked for Electronic Arts and served on the board for Matrixx Initiatives and as an adviser for YouTube Music.
Twitch COO Sara Clemens said about Scott’s appointment: “Doug has deep experience extending brands into new markets across games and entertainment industries, making him the ideal fit to lead Twitch’s marketing strategy. As Twitch continues to grow, Doug will play an integral role in extending the brand beyond endemic audiences, supporting our incredible creators and expanding our presence in global markets.”
Angela Zepeda To Replace Dean Evans At Hyundai Motor America
Hyundai Motor America has named Angela Zepeda as its new chief marketing officer, effective immediately. This follows the former motor company’s CMO, Dean Evans, announcing his departure last week.
Zepeda will lead all Hyundai’s marketing and advertising efforts in the U.S., such as the strategic direction, brand development, national and regional advertising, experiential marketing, digital and social media and brand partnerships. She will report to Hyundai Motor America COO Brian Smith. “It’s a great honor to be going in-house at Hyundai and I’m excited by the challenge of leading the marketing team during this transitional time for the automotive industry. Hyundai is a brand on an upward trajectory with sales growth that outpaces the industry, a revamped product lineup, and a laser focus on the customer experience,” Zepeda said in a press release.
Olga Cardona Named VP Administration And Marketing, Latin Music
Universal Music Publishing Group announced the promotion of Olga Cardona to vice president, administration and marketing, Latin Music.
In her new role, Cardona will oversee administration and marketing in Latin America and will be in charge of driving increased exposure of UMPG’s Latin songwriters on social media channels. She will continue reporting to UMPG president for Latin America and U.S. Latin, Alexandra Lioutikoff.
“With the global growth of Latin music, our ability to maximize opportunities and revenue for our Latin clients is greater than ever. Under Alexandra’s leadership, UMPG Latin has thrived and I’m so proud to reach this stage of my career as part of her team. I look forward to creating new opportunities for our songwriters while working closely with our global team,” Cardona said in a press release shared with AList.
Kimberly-Clark CMO To Leave The Company
Kimberly-Clark’s CMO, Giusy Buonfantino, announced that effective November 1, she will no longer be with the company, Adweek reports.
After Buonfantino’s departure, Kimberly-Clark’s global marketing capabilities team will report to Alison Lewis, who joined the company in June after six years as CMO of Johnson & Johnson.
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