This week, Facebook hires HP’s CMO and HP names his successor while New York Public Radio, Zipcar, SodaStream, Republic Records and others name marketing heads.
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Facebook Names Former HP Exec As CMO
Facebook has hired former HP executive Antonio Lucio as its new chief marketing officer. Lucio has served with HP since 2015, most recently as its global chief marketing and communication officer. Prior to that, he was CMO at PepsiCo and Visa. He begins his new role on September 4, and joins the social media platform as it seeks to restore public confidence and perceptions amid data privacy scandals.
In a statement, Facebook chief product officer Chris Cox said that Lucio “has an extraordinary reputation in the industry as a leader, a marketer, an operator, and a wise, gracious, and deeply principled human being. He has been outspoken on the need to build authentic global brands with integrity and from places of principle, and also on the importance of building diverse teams at every level in the organization.”
HP Appoints CMO Successor
With the announced departure of Antonio Lucio, HP announced the promotion of Vikrant Batra, who is succeeding him as chief marketing officer. Batra most recently served as the company’s global head of marketing.
“The appointments are symbolic of the deep bench of talent within our marketing and communications organizations,” said HP CEO Dion Weisler in a statement. “Our corporate reinvention over the last several years has been fueled by the remarkable power of our brand—in our marketing leadership and emotional connection to our customers, and in our corporate narrative and purpose-driven positioning.”
CMO Joins New York Public Radio
Lisa Baird has been appointed to the newly created role of chief marketing officer for New York Public Radio. She officially steps into her new role on September 10, and will be tasked with leading the marketing and audience development, data, membership, sponsorship, and communications teams.
Book Publisher Makes Two Senior Promotions
HarperCollins has promoted to Hannah O’Brien marketing director for HarperFiction and Avon, while Sarah Shea was named the head of marketing for HarperFiction.
Zipcar Picks Up Head Marketer
The Zipcar carsharing network announced that Sherrill Kaplan has joined the company as vice president and head of marketing. Kaplan previously served as the vice president of digital marketing and innovation and Dunkin’ Brands, and will oversee Zipcar’s continued growth across consumer, university and business customers.
Republic Records Ups Marketing SVP
Donna Gryn has been promoted to senior vice president of marketing at Republic Records, operating from the company’s New York headquarters. She has served with the company for six years, most recently as vice president of marketing.
Aircraft Provider Hires CMO
Andy Tretiak has joined fractional aircraft ownership company Executive AirShare as its chief marketing officer. Tretiak most recently founded his own marketing firm. Prior to that, he was the chief marketing officer for FanThreeSixty.
Chocolate Company Adds Marketing Chief
Theo Chocolate announced the appointment of Jason Harty as its new chief marketing officer. Before joining the Seattle-based chocolate company, Harty served as the CMO for Nourish Snacks.
Digital Marketing Head Exits From Nestlé
Nestlé’s global head of digital marketing and social media, Pete Blackshaw, is leaving the company after seven years to head up a Cincinnati-based entrepreneurial startup hub called Cintrifuse. His departure officially goes into effect in November.
SodaStream Announces US Marketing Head
Former Weight Watchers CMO Maurice Herrera has joined the at-home carbonated beverage machine-maker SodaStream as its head of US marketing. He officially joined SodaStream in July, ahead of PepsiCo’s announcement to purchase the company for $3.2 billion in an effort to grow its sugar-free product portfolio.
Insurance Company Appoints EVP
CopperPoint Insurance Companies announced that it has hired Jennifer J. Johnston as its chief marketing officer and executive vice president of marketing and communications. She most recently held the position of chief strategic marketing officer for PMA Companies and Old Republic Insurance Group.
Pizza Franchise Adds Marketer
Your Pie pizza restaurant announced the hiring of Hassiba “Hassy” Braggs as its new marketing director in July. Braggs has served in various brand development roles for brands such as Outback Steakhouse, LongHorn Steakhouse, Chick-fil-A and ESPN.
Velocity Mortgage Names CMO
Commercial lending company Velocity Mortgage Capital has hired Michael Oddi to serve as the firm’s chief marketing officer. In this role, he will be responsible for the company’s brand image, messaging and communications.
AB InBev Appoints Global Brand VP
The former marketing director for Carlton & United Breweries, Richard Oppy, has accepted the role of global vice-president for global brands for the brewery’s parent company AB InBev. In his new role, Oppy will be based out of New York City, where he will oversee brands that include Corona, Stella Artois and Budweiser.
Chief Marketer Joins Dental Network
Canadian dental practice network Dentalcorp announced that Stephanie Galloway has been named as chief marketing officer. In this role, she will assist Dentalcorp practices to better understand and attract patients while providing them tools to provide strong patient experiences at every touchpoint.
Oasis Cannabis Names VP Of Marketing
Oasis Cannabis, a subsidiary of CLS Holdings USA, announced that it has hired Matthew Janz as its new vice president of marketing and director of operations. He will be responsible for leading the company’s marketing initiatives with a focus on digital marketing and social media engagement.
Microsoft UK Appoints New CMO
As part of its marketing department reorganization effort, Microsoft UK has promoted Paul Bolt to chief marketing officer. Prior to the promotion, Bolt served as the company’s director of SMB. His appointment comes as Scott Allen, the previous CMO, takes a new yet to be defined international marketing role at Microsoft UK.
Marketing VP Joins Soylent
Food technology company Rosa Foods, the maker of Soylent, has hired Andrew Thomas as vice president of brand marketing. Thomas was previously the director of marketing strategy and communications at PepsiCo’s premium nutrition division. Now he is tasked with Soylent’s brand and product strategy in addition to retail trade marketing insights and innovation.
Radisson Group Hires Marketing VP
The Radisson Hotel Group announced that Catherine Higgins Whiteside has joined the company as vice president of marketing in the Americas. Higgins will oversee the Radisson Hotel Group’s brands across the United States, Canada and Mexico, leading its creative services, brand marketing, digital marketing, field marketing and social media divisions.
Heineken S.A. Names Marketing Director
Carmen Mohapi has been named marketing director for Heineken South Africa. In this role, Mohapi will lead the company’s global and local brand portfolio, including Heineken, Sol, Windhoek, Miller Genuine Draft, Amstel, Strongbow, Soweto Gold and Tafel. She officially joined the company on August 1 from Unilever, where she served as the skin care lead for Africa.
Nestlé CMO Appointed To Board Of Directors
Robert Case, chief marketing officer at Nestlé USA, has joined the board of directors for the Miami-based coffee technology and manufacturing company Tierra Nueva. Case also serves on the board of directors for Soylent and is on the board of advisors for Moonshine Sweet Tea.
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, August 24. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
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