The Number Of In-House Agencies Has Grown 20 Percent Since 2008

More brands are bringing their marketing efforts in-house compared to a decade ago, according to a joint study by Forrester and the In-House Agency Forum. Creative control, efficiency and knowledge of the brand were among reasons cited for this change, although a majority of respondents insisted that external agencies are not under threat.

As reported by The Wall Street Journal, the In-House Agency Forum surveyed 325 companies that included marketers both with and without internal agencies. Among respondents, 64 percent said that they had an internal agency, compared to 30 percent that did not.

A decade ago, internal agencies were employed by 42 percent of brands. This uptick in bringing services in-house may be attributed to the economic recession 10 years ago, the study asserted. Back then, cost efficiency was a priority in lean times. Now, brands are more concerned with efficiency and intimate knowledge of the brand.

That’s not to say that brands aren’t in it to save money. Earlier this year, Procter and Gamble announced that it would save $400 million by slashing its agency roster. In fact, several respondents in this survey named “cost-effectiveness” as a top advantage of bringing marketing efforts in-house.

Such internal agencies charge a lower rate—between $50 to $74 per hour, according to the survey, compared to external firms must typically cover overhead. These in-house efforts aren’t out to make a profit in many cases, according to Jarrett King, who runs the in-house agency at The Coca-Cola Company.

“We’re not trying to make money in the operation,” said King in the survey findings, adding that external agencies are profit centers. “We’re here just to cover our costs. We’re studying rates; it’s all about getting to net zero versus showing shareholders or constituents a profit.”

The Forrester/In-House Agency Forum study confirms an ongoing trend of brands taking a stance of “if you want something done right, do it yourself.” A May report by the IAB Data Center of Excellence found that two-thirds of brands were bringing programmatic in-house.

These findings are also in keeping with research by the ANA, which found that 35 percent of brands reduced the role of external agencies for their programmatic needs in 2017, compared to just 14 percent in 2016.

XRDC: Find Out How Top Car Companies Are Using XR

As XRDC draws closer, organizers are proud to announce there will be a great talk at the AR/VR/MR innovation conference that will reveal how mixed-reality tech is being used in cutting-edge ways by top automotive companies.

Titled “Mastering XR for Automotive,” the Innovation track talk will feature ZeroLight technical director Chris O’Connor walking attendees through the various ways ZeroLight automotive clients have incorporated mixed-reality tech, including BMW, Porsche, Toyota, Nissan, Audi and Pagani.

Make time for it in your XRDC schedule, because attendees are going to gain a unique understanding of the challenges faced when developing on cutting-edge hardware—and how new graphics tech can be used to enhance XR experiences.

XRDC takes place this October 29th and 30th in San Francisco at the Westin St. Francis Hotel. Now that registration is open, you’ll want to look over XRDC passes and prices and register early to get the best deal.

NickSplat Channel Launches On VRV With Nostalgia-Driven Marketing

Nostalgia marketing is in full swing at OTT service VRV as it announces the on-demand debut of NickSplat. Nickelodeon’s ’90s show line-up is going on the road with a series of experiential pop-ups designed to recreate audiences’ TV childhood.

Nickelodeon has partnered with VRV (pronounced “verve”) to bring its NickSplat TV line-up to OTT for the first time. VRV is a fan-focused video aggregation platform from Ellation that offers SVOD channels such as Crunchyroll, Funimation, Rooster Teeth, Shudder and now NickSplat.

The new NickSplat channel will feature selections from the ’90s and early 2000s including Are You Afraid of the Dark?, CatDog, Clarissa Explains It All, Doug and Rocko’s Modern Life. VRV will be the exclusive channel at launch and continue to be exclusive for “most of the content,” Ellation revealed.

With this news, fans are being invited to put “adulting” on hold. VRV is relying heavily on nostalgia with an experiential marketing activation in Santa Monica from September 8-9. Dubbed “Childhooding Zone,” the pop-up will feature a stocked breakfast cereal bar, inflatable furniture, ’90s décor and of course, a place to eat cereal and watch NickSplat. The activation will feature a giant cereal bowl that visitors can swim and pose in for social media.

“This is definitely one of the largest scale marketing campaigns we’ve done to date in terms of budget and time,” Elizabeth Moothart, senior director of marketing at Ellation told AList. “Pretty much anyone in this target range of late 20s to early 30s has been exposed to these [NickSplat] shows before, so [the channel] is one of our broadest reaching types of content. Because of that, we really want to use the NickSplat brand and use these shows to drive awareness to VRV.”

Moothart explained that they will work with social media influencers to drive awareness for the events, as well as encourage use of the official hashtag #ChildhoodingWithVRV on social media.

After its appearance in Santa Monica, the Childhooding Zone will travel across the country, where it will be installed outside of New York Comic Con. Nickelodeon isn’t the only one delving into new territory with this partnership. This activation will mark the first time Ellation has created a dedicated, stand-alone event outside of an existing event or partnered with marketing delivery service Fooji.

“We wanted to create a place that physically embodied a fan’s childhood and deliver that nostalgia in an impactful way,” Moothart said.

Those who use the #ChildhoodingWithVRV hashtag, use a TV emoji and list their favorite NickSplat show will have a ’90s-themed box of snacks delivered to them. The boxes will include snacks like AirHeads, Gushers and Teddy Grahams in addition to codes for VRV Premium and “other goodies.”

“We wanted to go for places that were high traffic among our target demographic and also by aligning with NYCC, we can do some pretty interesting things there, too,” said Moothart. “We can tell people who are at our activation inside Comic Con to also come to this one, which will be off-site just outside the venue. It gives us a lot of opportunities to overlap with other things that our partners and Crunchroll are doing as well.”

The marketing campaign for NickSplat purposely sticks to those who grew up with the content, Moothart explained.

“We’re not trying to introduce NickSplat to a new audience and we’re not marketing to children, even though the shows were originally created for children,” said Moothart. “This is all about nostalgia. We want fans of the show to remind themselves of their childhood, reminisce about the shows that they love and rewatch this content that they’ve already watched.”

Pandora Launches Personalized Audio Ad Formats Amid ‘Renaissance’

Between connected homes, smart speakers and the continued growth of podcasts along with other spoken word formats, audio is experiencing a kind of renaissance. Streaming platform Pandora is helping brands take advantage of this trend by announcing three new ad audio formats: dynamic audio that changes according to different variables; sequential audio for delivering multiple messages over a period of time; and short form audio that delivers the message across in four to ten seconds.

The music streaming platform currently has over 71 million active monthly users across the US, and dynamic audio takes into account a multitude of variables that can include location, time of day, weather and music preference to personalize different aspects of a given ad. For example, if a user is near a coffeehouse on a hot morning, they might be encouraged to get an iced coffee, while someone else could be served an ad for a less caffeinated drink if it’s late in the day.

“We like to say, ‘personalization at scale,’” Pandora vice president of innovation strategy, Claire Fanning, told AList. “Similar how you might target a specific population with a certain message, [dynamic audio] allows for a little more hypertargeting, to the point where you might get thousands of permutations within a single audio ad because of variance from not only within the target itself, but also external parameters.”

Advertisers determine what elements they want to pursue, changing everything from the ad’s background music to the narrator’s voice depending on the tastes that they’re targeting. They can also set the refresh rate to any time span for mobile listeners.

Pandora and Veritonic analytics tested the new ad formats with 20 brand partners. According to Veritonic co-founder and COO Andrew Eisner, two-thirds of test respondents were unaware that they were being served dynamic audio ads, suggesting that there’s room to target and personalize even further. But tests also revealed that dynamic ads created a 125 percent increase in purchase intent and grew brand recall by 13 percent.

The sequential audio format enables storytellers to reach consumers in an architected sequence—meaning brands can use sequential audio to tell different anecdotes around a campaign, describe a brand from different angles, or retailers could showcase multiple products instead of having the same ones presented repeatedly.

Both audio ad formats may complement each other and can be used in coordination with short form audio. One example includes starting with a 30-second ad to begin a story, then following up with multiple 10-second ads to reinforce the message and create awareness without causing fatigue.

“There’s a simplicity of messaging when you’re just trying to get someone into the store,” said Fanning. “Sometimes less is more, and more ends up adding to a diluted message.”

However, performance is brand specific. A 10-second ad where Lays introduced a new potato chip flavor outperformed its 30-second spot, driving a lift in foot traffic, sales and conversions. But the opposite was true for an insurance provider, which needed to be more upfront with its details using a longer ad format.

Pandora is still determining best practices for these ad formats and how they can be used in conjunction with each other. Optimal uses for formats such as sequential audio are also impacted by the kinds of stories brands look to tell. As the company continues to test, it will eventually expand the ad format to podcasts.

“There’s a lot of buzz around the audio space, and the attention is toward ‘what should my audio strategy be,’” said Fanning, emphasizing how personalized ads are new to digital audio. Brands must determine the story they want to tell, how much time they want to spend telling it and whether each component is relevant to individual audiences.

Digital, TV Drive Growth For National Advertising Market In July

The national advertising market experienced growth of 10 percent in July according to data provided by Standard Media Index. Digital continues to dominate in terms of advertising spend, as marketers poured 17 percent more into the platform last month.

After declining for April, May and June, National TV finally experienced growth of three percent, excluding the World Cup. Within that category, cable TV rose five percent YoY while broadcast fell one percent in terms of ad revenue.

In July, the Upfront market grew five percent, while the Scatter market grew one percent. Standard Media Index attributes the growth of National TV ad spend to an increase in the number of 30-second spots. There was also a reduction in unpaid spots, also known as makegoods or ADU.

“The decline in ADUs is a positive sign for the industry, indicating that programs are delivering the expected audience figures this month,” said James Fennessy, CEO of Standard Media Index in a statement.

Revenue growth for televised sporting events was due entirely to soccer. Ad revenue for the sporting category dropped six percent if you don’t count the World Cup, but increased 20 percent if you do. Compared to the last match in 2014, however, in-game revenue dropped 29 percent.

News programming continues to be a draw for advertising dollars, especially MSNBC. The network grew an impressive 44 percent YoY in July. Broadcast news experienced the first YoY gains in 2018.

If you noticed a lot more “possible side effects” scrolling across your TV set last month, that’s because prescription pharmaceuticals increased TV ad spend by 26 percent and 37 percent across all platforms.

Quick service restaurants opened their wallets to reach more audiences in July, increasing ad spend across all categories by 51 percent and 19 percent on TV.

Out-of-home ad spend grew a modest one percent in July, while radio remained flat and print dropped 18 percent for the month.

BrewDog Launches Branded Streaming Video Service

The beer business has had a tough time engaging with younger audiences, but Scottish brewery BrewDog may have come up with a solution by launching an SVOD platform that’s dedicated to beer and its lifestyle.

BrewDog craft brewery co-founders James Watt and Martin Dickie began The BrewDog Network after their show Brew Dogs was canceled on the Esquire Network.

“Just as Netflix has pioneered mainstream streaming services, The BrewDog Network will be the first globally-recognized, passion-focused platform,” Watt said in a statement. “We believe craft beer can be the inspiration for the most popular content on the internet–maybe even more popular than videos of cats falling off walls or celebrity sex tapes.”

The BrewDog Network features 14 shows that cover craft beer, cocktails, food, travel, comedy and more. Watts and Dickie return with The BrewDog Show, which is a reinvention of the duo’s previous TV program where the two tour the world to drink beer and provide entertainment. Upcoming programs include Four Sheets featuring comedian Zane Lamprey—inspired by his previous show, Three Sheets—and Are You Smarter Than a Drunk Person, a game show where average people compete against inebriated MENSA members.

Other programs include Brown Bag Wine Tasting with William Shatner and The Nerdy Bartender featuring Canadian Actress Stacey Roy, who creates cocktails based on movies, comic books and other aspects of geeky pop-culture.

In a statement, BrewDog described the platform as “a genuine move to take the video-on-demand revolution to a new level. Driven by true passion and enthusiasm, we are doing exactly what we did with craft beer; raising standards and eyebrows in equal measure.”

To mark the launch of the service, the brewery created a specialty craft beer called Small Screen Hero, which is available both online and at global BrewDog locations.

The BrewDog Network launched worldwide on August 27 with both iOS and Android apps, and even though a Roku device can be found in its promotional imagery, the service has not yet announced any official partnerships with connected devices. The SVOD service costs $4.99 a month, which—as the company points out—is less than the cost of a pint of beer.

Evian ‘I Wanna #Liveyoung’ Campaign Marks New Chapter For Brand

In July, Evian officially put its baby-themed “Live Young” campaign to bed after nine years so that the brand can grow up for a new generation without necessarily giving up the tagline. With billboards set up across Los Angeles and New York, including a Bryant Park subway station takeover, the bottled water brand launched its “I Wanna #Liveyoung” campaign, which embraces diverse, multi-dimensional attitudes towards life.

Olivia Sanchez, vice president of marketing for Evian North America, explained to AList that the campaign is “for those who refuse to settle for just one path. It’s for the multifaceted, and we defined it as those people who want to live young, be what they want to, try what they want to and do what they want to.”

The #Liveyoung branding simultaneously embodies multiple themes such as curiosity and progressivism using fun, brightly colored creatives alongside messages that include “I Wanna Be Bold” and “I Wanna Be Fearless.”

Few people represent the slasher (a person with multiple roles) lifestyle better than influencer/model/designer/philanthropist Luka Sabbat, who joins Evian as its newest brand ambassador. He and pro tennis players Maria Sharapova and Madison Keys fully represent the #Liveyoung attitude through their lives, careers and causes.

All three Evian brand ambassadors were involved in developing the campaign, choosing the “I Wanna” expressions that best spoke to them. Sanchez said the involvement of its ambassadors was “crucial to the process.”

Events will also play a key role. Evian has been partners with the US Open for 32 years as its official water, and the two will be hosting Evian Day at the competition on August 30. There, an interactive billboard made to look like the US Open’s signature tennis court will be presented, and attendees will be able to fill in their own “I Wanna” statements for Instagrammable opportunities. Sanchez said that the activation is designed to enhance the fun and lifestyle of tennis with an Evian lens.

The bottled water brand will also have a presence at this year’s New York Fashion Week as the event’s official water. In a to-be-revealed experience, it will showcase more “I Wanna” messaging for attendees to enjoy.

“As a brand, we always try to keep current, and that’s what we wanted to do with this campaign,” said Sanchez, explaining how “I Wanna #Liveyoung” was a new chapter for the brand as it looks to speak to millennials in a new way.

Sanchez said the campaign has been effective so far—there has been a lot of user-generated content online, including people who stopped to take pictures in front of the L.A. billboards, adding that digital assets are also performing well.

SpikedSeltzer Soothes ‘L’ Train Withdrawals With Free Bicycles, Boxes

SpikedSeltzer is using the impending L Train shutdown to connect with communities in Brooklyn, New York. The alcoholic sparkling water brand has erected a billboard in Williamsburg that reads, “Pour Some Out For the L” and will take an active role in helping residents adjust.

From August 28 to August 30 SpikedSeltzer will give away free bicycles or moving boxes to residents from 5:30-7:30 p.m. to help ease anxiety over the impending transportation or living situation. The bicycles, which feature SpikedSeltzer’s white and blue colors, will be free to the first 20 residents who arrive at the aforementioned billboard.

Those packing up and moving on will receive brand-colored moving boxes, each with a discount code for purchasing the alcoholic sparkling beverage through Drizzly. SpikedSeltzer’s giveaway is open to Brooklyn residents only, who much show proof of age and address.

New York’s L Train will be down for repairs during the weekends beginning in October and down completely for 15 months beginning April 2019. The Canarsie Tunnel reconstruction project will leave the L Train’s 400,000 daily passengers with an ultimatum—either find another method of transportation or move to a different area of the city.

The brand also used a similar marketing approach to engage consumers during the royal wedding in May. Brides of legal drinking age were encouraged to enter a giveaway through SpikedSeltzer’s Instagram page for a chance to shop for a mermaid-style wedding dress at Kleinfeld in New York.

Say Yes! To the Mermaid” and “Pour Some Out For the L” are both a part of SpikedSeltzer’s “Follow Your Siren” campaign that launched earlier this year. Acquired by Anheiser-Busch two years ago, the spirits brand is credited with offering the first spiked seltzer in 2012.

The nationwide campaign and situational marketing efforts will help the brand compete in the industry it started, which garnered over $257 million in the first half of 2018.

‘Terminator Salvation’ VR Sets Stage For Interactive Branded Experiences

Location-based VR start-up Spaces made its debut on Thursday with Terminator Salvation: Fight for the Future—a branded experience that immerses players into the blockbuster franchise. Designed for sharing on social media, the virtual adventure gives a high-end twist to VR marketing.

It’s no surprise that Spaces chose a branded VR experience for its first offering. The company got its start at Dreamworks Animation, where Spaces co-founders Shiraz Akmal and Brad Herman started DreamLab—a creative division that created VR marketing activations for films like How to Train Your Dragon 2.

“We’ve had a long-standing relationship with most of the studios,” Akmal, Spaces CEO told AList. “We’ve interfaced with all these IPs over the years so we have a good track record of delivering on the promise of whatever the IP in terms of staying on brand.”

Spaces chose Terminator as its first high-end VR experience for several reasons, but mostly because it is a brand recognized throughout the world. As fans themselves, Akmal and Herman leveraged their relationship with Skydance to offer Terminator Salvation at the grand opening of their Irvine, CA location. Not only is the Terminator franchise known and beloved by fans across multiple generations, it will remain in the public conscience for the foreseeable future—Skydance is in the process of rebooting the film franchise, with the first installment being released in 2019.

Terminator Salvation equips up to four guests in VR headsets, haptic weapons, foot and hand trackers and a backpack carrying an integrated HP computer. Players have their faces scanned into 3D, which are superimposed onto their bodies while in the simulation. The VR adventure takes place on a stage, where guests can interact with props and feel wind effects (with the help of nearby fans). Players must infiltrate the enemy by becoming terminators (deadly cyborgs), travel through time and achieve certain goals to save humankind.

Spaces created the VR experience to be shared with others not only in real life but later on social media. Players are given a free 15-second clip of themselves playing in the game. They can also purchase a longer cut for $10, suitable for sharing on longer platforms like Facebook or YouTube.

“We know we live in a very social media-driven world,” Herman, Spaces CTO said. “It’s not just about the experiences that you have, but it’s about the experiences that you share.”

“VR is an opportunity to put you in the experience so that video clip is really meaningful to people,” added Akmal. “They can see and hear themselves having a great time. We’re finding that it’s really connecting and resonating with our guests.”

Wearing a VR headset can be an isolating experience, but arcades like Spaces are making the experience a social affair. Spaces sees the trend continuing into the near future, with companies like Dave and Busters investing millions into the technology.

The implications of high-end location-based VR are promising for brands, Akmal explained. Although Spaces is open to hosting original VR experiences, the company is more interested in using established franchises with built-in audiences.

“We have a history of working with marketing teams and connecting with audiences,” said Akmal. “What I’m seeing here [at the Irvine grand opening] is that customers are able to engage with the experience in a way that they can’t any other way. This leaves a mark in peoples’ mind where they never forget. It’s super unique compared to watching TV or seeing an advertisement. It’s definitely a fantastic way to connect to audiences in a way that’s meaningful and long-lasting.”

Spaces will soon launch a metrics-driven marketing campaign to promote the Terminator Salvation experience that includes social media, print and local billboards.

This Week’s Exec Shifts: Facebook Hires CMO Away From HP; HP Names Successor

This week, Facebook hires HP’s CMO and HP names his successor while New York Public Radio, Zipcar, SodaStream, Republic Records and others name marketing heads.

Check out our careers section for executive job openings and to post your own staffing needs.

Facebook Names Former HP Exec As CMO

Facebook has hired former HP executive Antonio Lucio as its new chief marketing officer. Lucio has served with HP since 2015, most recently as its global chief marketing and communication officer. Prior to that, he was CMO at PepsiCo and Visa. He begins his new role on September 4, and joins the social media platform as it seeks to restore public confidence and perceptions amid data privacy scandals.

In a statement, Facebook chief product officer Chris Cox said that Lucio “has an extraordinary reputation in the industry as a leader, a marketer, an operator, and a wise, gracious, and deeply principled human being. He has been outspoken on the need to build authentic global brands with integrity and from places of principle, and also on the importance of building diverse teams at every level in the organization.”

HP Appoints CMO Successor

With the announced departure of Antonio Lucio, HP announced the promotion of Vikrant Batra, who is succeeding him as chief marketing officer. Batra most recently served as the company’s global head of marketing.

“The appointments are symbolic of the deep bench of talent within our marketing and communications organizations,” said HP CEO Dion Weisler in a statement. “Our corporate reinvention over the last several years has been fueled by the remarkable power of our brand—in our marketing leadership and emotional connection to our customers, and in our corporate narrative and purpose-driven positioning.”

CMO Joins New York Public Radio

Lisa Baird has been appointed to the newly created role of chief marketing officer for New York Public Radio. She officially steps into her new role on September 10, and will be tasked with leading the marketing and audience development, data, membership, sponsorship, and communications teams.

Book Publisher Makes Two Senior Promotions

HarperCollins has promoted to Hannah O’Brien marketing director for HarperFiction and Avon, while Sarah Shea was named the head of marketing for HarperFiction.

Zipcar Picks Up Head Marketer

The Zipcar carsharing network announced that Sherrill Kaplan has joined the company as vice president and head of marketing. Kaplan previously served as the vice president of digital marketing and innovation and Dunkin’ Brands, and will oversee Zipcar’s continued growth across consumer, university and business customers.

Republic Records Ups Marketing SVP

Donna Gryn has been promoted to senior vice president of marketing at Republic Records, operating from the company’s New York headquarters. She has served with the company for six years, most recently as vice president of marketing.

Aircraft Provider Hires CMO

Andy Tretiak has joined fractional aircraft ownership company Executive AirShare as its chief marketing officer. Tretiak most recently founded his own marketing firm. Prior to that, he was the chief marketing officer for FanThreeSixty.

Chocolate Company Adds Marketing Chief

Theo Chocolate announced the appointment of Jason Harty as its new chief marketing officer. Before joining the Seattle-based chocolate company, Harty served as the CMO for Nourish Snacks.

Digital Marketing Head Exits From Nestlé

Nestlé’s global head of digital marketing and social media, Pete Blackshaw, is leaving the company after seven years to head up a Cincinnati-based entrepreneurial startup hub called Cintrifuse. His departure officially goes into effect in November.

SodaStream Announces US Marketing Head

Former Weight Watchers CMO Maurice Herrera has joined the at-home carbonated beverage machine-maker SodaStream as its head of US marketing. He officially joined SodaStream in July, ahead of PepsiCo’s announcement to purchase the company for $3.2 billion in an effort to grow its sugar-free product portfolio.

Insurance Company Appoints EVP

CopperPoint Insurance Companies announced that it has hired Jennifer J. Johnston as its chief marketing officer and executive vice president of marketing and communications. She most recently held the position of chief strategic marketing officer for PMA Companies and Old Republic Insurance Group.

Pizza Franchise Adds Marketer

Your Pie pizza restaurant announced the hiring of Hassiba “Hassy” Braggs as its new marketing director in July. Braggs has served in various brand development roles for brands such as Outback Steakhouse, LongHorn Steakhouse, Chick-fil-A and ESPN.

Velocity Mortgage Names CMO

Commercial lending company Velocity Mortgage Capital has hired Michael Oddi to serve as the firm’s chief marketing officer. In this role, he will be responsible for the company’s brand image, messaging and communications.

AB InBev Appoints Global Brand VP

The former marketing director for Carlton & United Breweries, Richard Oppy, has accepted the role of global vice-president for global brands for the brewery’s parent company AB InBev. In his new role, Oppy will be based out of New York City, where he will oversee brands that include Corona, Stella Artois and Budweiser.

Chief Marketer Joins Dental Network

Canadian dental practice network Dentalcorp announced that Stephanie Galloway has been named as chief marketing officer. In this role, she will assist Dentalcorp practices to better understand and attract patients while providing them tools to provide strong patient experiences at every touchpoint.

Oasis Cannabis Names VP Of Marketing

Oasis Cannabis, a subsidiary of CLS Holdings USA, announced that it has hired Matthew Janz as its new vice president of marketing and director of operations. He will be responsible for leading the company’s marketing initiatives with a focus on digital marketing and social media engagement.

Microsoft UK Appoints New CMO

As part of its marketing department reorganization effort, Microsoft UK has promoted Paul Bolt to chief marketing officer. Prior to the promotion, Bolt served as the company’s director of SMB. His appointment comes as Scott Allen, the previous CMO, takes a new yet to be defined international marketing role at Microsoft UK.

Marketing VP Joins Soylent

Food technology company Rosa Foods, the maker of Soylent, has hired Andrew Thomas as vice president of brand marketing. Thomas was previously the director of marketing strategy and communications at PepsiCo’s premium nutrition division. Now he is tasked with Soylent’s brand and product strategy in addition to retail trade marketing insights and innovation.

Radisson Group Hires Marketing VP

The Radisson Hotel Group announced that Catherine Higgins Whiteside has joined the company as vice president of marketing in the Americas. Higgins will oversee the Radisson Hotel Group’s brands across the United States, Canada and Mexico, leading its creative services, brand marketing, digital marketing, field marketing and social media divisions.

Heineken S.A. Names Marketing Director

Carmen Mohapi has been named marketing director for Heineken South Africa. In this role, Mohapi will lead the company’s global and local brand portfolio, including Heineken, Sol, Windhoek, Miller Genuine Draft, Amstel, Strongbow, Soweto Gold and Tafel. She officially joined the company on August 1 from Unilever, where she served as the skin care lead for Africa.

Nestlé CMO Appointed To Board Of Directors

Robert Case, chief marketing officer at Nestlé USA, has joined the board of directors for the Miami-based coffee technology and manufacturing company Tierra Nueva. Case also serves on the board of directors for Soylent and is on the board of advisors for Moonshine Sweet Tea.

Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, August 24. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

Job Vacancies 

Head of Marketing, Stephen Curry Under Armour Baltimore, MD
Head of Performance Marketing Strategy Uber San Francisco, CA
VP, Brand Marketing Aéropostale New York, NY
Head of Lifecycle Marketing Dropbox San Francisco, CA
VP, Marketing  Disney Burbank, CA
Head of Integrated Marketing, Fire TV Amazon Seattle, WA

Make sure to check back for updates on our Careers page.