This week, Schuh, New York Life Insurance and J.Jill hire new chief marketing officers while Live Nation names its head of integrated marketing.
Chief Marketer Joins New York Life
Michelle Bottomley has been appointed to the role of chief marketing officer at New York Life. In this role, she will be responsible for the insurance company’s brand, driving outcomes for its core business. Bottomley most recently served as Staples’ chief marketing officer, and was chief marketing and sales officer at Mercer before that. In a statement, New York Life executive vice president Matt Grove said, “The leadership and expertise Michelle brings to the CMO role put us in a great position to develop the connected experiences that today’s clients expect.”
Live Nation Names Integrated Marketing Head
Amy Marks has joined Live Nation Entertainment as its first executive vice president and head of integrated marketing at the company’s media and sponsorship division. In this position, Marks will lead research, analytics, strategy, creative, experiential events and industry marketing for the department. She most recently served as global head of marketing for Bloomberg Media.
DraftKings Hires CMO
As part of its ongoing expansion efforts, DraftKings revealed that it has hired Tom Goedde to serve as its chief marketing officer. Before joining the company, Goedde was most recently the chief marketing officer for the rival fantasy sports platform iPro, and his appointment comes alongside several other new hires at DraftKings.
Shoe Retailer Appoints CMO
Australian retailer Schuh has named Alice Cleary as its new chief marketing officer. She previously held the position of global marketing director for the Australian cosmetics brand Nude by Nature, and served in multiple marketing roles in the fashion industry before that.
Apparel Brand Adds Marketing Chief
Massachusetts-based retailer J.Jill announced the appointment of Brian Beitler as its chief marketing and brand development officer. Before joining the company, Beitler served as executive vice president and chief marketing officer at Lane Bryant and Catherine’s, both divisions at the Ascena Retail Group and David’s Bridal.
Tire Company Appoints Head Of Americas Marketing
Continental Commercial Specialty Tires has promoted Pavel Prouza as its head of sales and marketing for the Americas. Prouza has been with Continental since 2007, and in his new role, he will oversee the company’s material handling, earthmoving and agriculture tire business in North America, Central America and South America.
Unilever Exec Joins Ben & Jerry’s
Self-described progressive ice cream maker and aspiring social justice company Ben & Jerry’s announced that it has hired Matthew McCarthy as its new CEO. McCarthy served as a marketing executive at the ice cream maker’s parent company Unilever for 21 years before joining Ben & Jerry’s on July 1. He is already aiming to “double its social impact” while remaining focused on producing ice cream, earning a profit and giving back to the community.
Indie Games Studio Picks Marketing VP
DebySue Wolfcale has joined ArtCraft Entertainment as its new vice president of marketing. In this role, she will be responsible for the company’s global brand and product marketing initiatives, starting with the upcoming title Crowfall. Wolfcale previously served as the brand director BioWare/Electronic Arts where she led its live service marketing. Before that, she was the senior director for online marketing at BioWare and the director of global brand marketing at Sony Online Entertainment.
Robot Cache Hires CMO
Blockchain-based video game platform Robot Cache has named Laura Naviaux Sturr as its chief marketing officer. Most recently, Sturr served as the chief publishing officer at Daybreak Games (formerly Sony Online Entertainment).
Virgin Mobile Marketer Switches To RBS
Lisa Coulson has departed from her position as head of marketing at Virgin Media Mobile to be the head of marketing and digital at the Royal Bank of Scotland (RBS). She served for almost two years at Virgin Mobile.
Paramount Hires EVP
Paramount Pictures announced the appointment of Michelle Hagen as executive vice president of worldwide promotions. She is tasked with overseeing the media company’s global partnerships. Prior to joining Paramount, Hagan served as a senior vice president at NBCUniversal, where she worked on global franchises that include Pitch Perfect and Jurassic World.
Public Transit App Names CMO
Yovav “Jay” Meydad announced via LinkedIn that he is now serving as the chief marketing officer for the Isreal-based public transit app developer Moovit App Global Ltd. Meydad has been with the company since 2013 and served as vice president of products and marketing prior to his promotion.
BT And EE Combine Marketing Roles
As part of a restructuring effort, UK-based telecommunications companies BT and EE have decided to strengthen their relationship by having one person oversee the marketing strategy for both brands. Pete Oliver has been promoted to the role of managing director of marketing for its consumer division.
AB InBev Promotes Marketer
Anheuser-Busch InBev announced that Paula Lindenberg, the current vice president of marketing for Ambev—the company’s Brazilian business—is being promoted to North Europe president. In this new role, she will be in charge of operations in the UK and Ireland. Lindenberg served at InBev for over 17 years.
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, August 17. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at firstname.lastname@example.org.
|VP, Digital Marketing||Bed Bath & Beyond Inc.||Union, NJ|
|VP, International Marketing||Carl’s Jr.||Franklin, TN|
|Chief Marketing Officer||Menlo Park, CA|
|VP, Growth & Marketing||Warner Music Group||New York, NY|
|VP, Marketing, US||Pandora||Burbank, CA|
|VP, Marketing (Oakley)||Luxottica Group||New York, NY|
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