On Brand: Paramount Network’s Niels Schuurmans Discusses Strategy

Adapting a century-old brand for an evolving audience requires more than putting content on the internet and hoping people like it. When Viacom debuted Paramount Network in January, it was up to the brand’s marketing team to create an emotional connection.

For Niels Schuurmans, Paramount Network’s chief marketing and creative officer, being handed a 105-year-old brand to care for was a big responsibility.

“I’ve said to my team a bunch of times, we just can’t fuck it up,” Schuurmans laughed, speaking with AListDaily during Cannes Lions.

So far they haven’t. Paramount Network’s original show Yellowstone starring Kevin Costner attracted more than five million live viewers when it debuted June 20, making it the most-watched scripted drama series on ad-supported cable since 2016.

Schuurmans said that the goal for him and his team is to be inspired by the premium nature of cinematic experiences and translate that for other platforms.

“The best way to think about it is [that] we’re taking this amazing classic brand and expanding it,” he said. “This is the brand that brought you The Godfather, Saturday Night Fever, Breakfast at Tiffany’s, etc. Now [we’re] taking this amazing 105-year-old cinematic brand and expanding it into new platforms like television and digital. The challenging piece of [Paramount Network] is ensuring that we live up to the expectations of this high-quality brand.”

Paramount Network is a different endeavor than Viacom is used to. The company specializes in niche programming, each with its own distinct audience—Nickelodeon is for kids, BET is for African Americans, Spike is for men, etc.

Schuurman said that these brands continue to resonate emotionally with audiences because they are brand-first. While there are hit shows on each network, each network is its own unique brand first and foremost.

In contrast, Paramount Network broadcasts original content across different demographics and genres. This creates a challenge for Schuurman and his team to create equally strong emotional bonds with audiences.

“Paramount can be just a word on a remote or a screen and then you can have a bunch of shows, but I think the goal of creating a really great brand is that it means something, it has value and it resonates with you,” he said. “I want the brand to mean something. Any great brand has to strike an emotional chord for it to mean something and for you to want it.”

Marketing Science: How To Source Action, Not Just Data

Written by Chris Younger

Modern marketing is about applying creative decisions to logical data. The promise of the next campaign-changing piece of consumer intelligence has engineers fishing in an ocean of noise and media teams clamoring for their next meal. Even if discovered, understanding how to formulate those decisions and identify which data to act upon is an incredible challenge. Approaching marketing as a science has long been the market’s potential solution.

Marketing science, as expected, takes a scientific approach to marketing. Data architects and psychologists work together to map social speech against interest, reverse engineer location patterns to decipher passions, and follow crumbs of browser history to identify purchase intentions.

The practice exists at the intersection of human-powered strategic marketing and tech-powered data analytics. By combining the human and the machine, brands have the ability to build more intuitive customer journeys, identify and reach segmented audiences, and deliver personalized content.  

While various options offering slightly differentiated solutions currently dominate the market, here’s how marketing science enables brands to better understand their audiences and produce measurable outcomes.

Finding Signals, Not Noise

Strategists are finding actionable takeaways through marketing science. No longer burdened with “let’s give this a shot” attempts, marketers will eventually be able to reduce uncertainty to nearly zero.

Marketing science platforms like that of a.network’s Soulmates.AI, are built to explore the signals in social speech, such as personality traits, passions, aversions and preferences. It then uses those signals to uniquely engage each personality, celebrate what audiences love and avoid certain users because they just don’t care for you. These signals allow brands to use their budgets more effectively and build more personalized messaging for each consumer.

It combines the best of technology, analytics and marketing under one umbrella. After all, machines still can’t match human intuition, but humans can’t compute large data quantities. By bringing these disciplines together, marketing science empowers brands to discover unprecedented connections and predictive insights about their audiences.

Quality Insights Demand Investment

Marketing science isn’t an experiment that ad agencies and brands can explore for a one-off video or social ad. It requires a major investment in time and money and a top-down commitment throughout the organization.

Brands and social media creators typically keep their feeds public and that makes it easy for AI systems to offer predictive insights based on both the raw data on their profile and analysis of that information and their content. Working with a marketing science team, brands and their creator partners can provide additional follower details that help round out the picture of their audience to allow for profiling, targeting and audience segmentation.

It’s also important to note that marketing science is often powered by purpose-built technology created specifically to understand the nuances of social speech, marketing trends, consumer behaviors and interests. It stands apart from other AI systems that take a more general approach to gathering and understanding data by excelling at deciphering social conversation.

Yes, the investment is substantial, but the results will transform the way you approach marketing—for the better.

Marketing Science In Action

For a brief example, consider a blind case study involving our firm, the Ayzenberg Group, and a major gaming brand. Ahead of a major product launch, the brand needed to better understand its core audience.

Using marketing science, the agency ran a custom research study which, in an effort to divide their audience by motivations, used artificial intelligence to ‘read’ social speech. After all, psychometricians have long regarded expressed speech, be it in-person or writing, as a key identifier of personality and passions. By evaluating that speech, Ayzenberg was able to understand why these people were gamers: Did they want to compete, make friends, or just recreate? Once the system read and analyzed social media posts to understand conversations, topics or even declarations, it identified those motivators and gauged how each audience segment spent time on the gaming console. After various cycles of input, analysis and filtering, the agency pinpointed which consumers were most likely to respond to sales efforts based on their behaviors.

Once we had our findings, we redesigned the brand’s communications and media strategy for the upcoming year. The product launch campaign was adjusted to prioritize one key audience segment and resulted in a 300 percent sales increase in the proceeding first quarter alone.

The process amounted to textbook AI put into action: We input data, made decisions about that data, and then used those decisions to inform our next strategy, all of which converted sales.

What It Really Takes

It has become increasingly important for brands to have a partner that can cut through all of the social noise while still keeping analytics and the art of strategy intact.

Agencies that are optimally suited to be that partner, with years and millions of dollars invested in artificial intelligence technology, will lead marketing science and redefine how audiences are engaged and motivated. By integrating the social and data sciences, scientists and engineers can build the best possible relationships between brands and audiences. The result is a modern, results-driven system that is custom-made to discover new human insights and truths.

The business of now will use analytics to build insights and strategies, applying data to the art of storytelling. There’s no question that an abundance of data exists and marketers have long sought to apply the promise of science to the potential of creativity. What’s important now is applying the tools of today to make sense of that data, leverage the insights it brings and act upon those signals in order to motivate behaviors in a way that’s genuinely helpful.

‘Ant-Man And The Wasp’ Marketing Yields Big Box Office For Tiny Heroes

Ant-Man and the Wasp opened at the top of the box office with $75.8 million domestically, making it the tenth time this year a film based on a Marvel character has taken the number one spot. It is also Marvel’s twentieth top box office opening in a row.

Marvel tapped into a number of current trends to push its latest venture that spanned TV, sports, social media and of course, other films from Disney and the Marvel Cinematic Universe (MCU).

Ant-Man had a clever marketing campaign, great reviews and also benefited from Avengers: Infinity War, which grossed $674.8 million domestic,” Karie Bible, box office analyst and film historian at Exhibitor Relations, told AList.

Ahead of the film’s release, Marvel invited fans to create short films inspired by Ant-Man and the Wasp. Creators responded with films that used the idea of size and forced perspective with imaginative results.

For the July 4 holiday, size became the perfect segue into a tiny cooking video.

“The trailer played theatrically before Deadpool 2 and a more family-focused trailer ran before The Incredibles 2,” noted Bible. “The movie had promotional partnerships with Hyundai, Dell, Synchrony and Sprint. It was also advertised on ESPN, the World Cup, WWE, The Bachelorette and more.”

Including The Wasp as a prominent character might have helped attract a more diverse audience that consisted of 45 percent female movie-goers, according to CinemaScore. In addition, Bible said, 58 percent of ticket holders were over the age of 25.

“The film was aimed at multiple demographics,” Bible observed. “Marketing and publicity play a major role in a film’s success, but those efforts can only do so much. Audiences will either respond or they won’t. In this case, the film delivered the goods.”

Ant-Man and the Wasp is the 20th film in the MCU and it may be the smallest but it still managed to outperform its predecessor. Ant-Man opened in 2015 at $57.2 million domestic.

FXX Announces ‘It’s Always Sunny’ Mobile Game Ahead Of New Season

It’s Always Sunny in Philadelphia is getting a mobile tie-in game, FXX announced on Tuesday. The game, It’s Always Sunny: The Gang Goes Mobile will follow the misadventures of Mac, Dennis, Charlie, Dee and Frank just in time for the show’s season 13 premiere.

The new game will feature “The Gang,” as they help Frank hide dirty money through a number of schemes. Specific gameplay features were not available at press time but according to the press release, players will be able to “tap and unlock their way to more schemes and collect fan-favorite characters,” implying an “idle” style game similar to Office Space: Idle Profits. At this time, there is no word as to whether the game will tie into season 13 events.

A source familiar with the matter told AList that The Gang Goes Mobile is being developed by Eastside Games, the studio behind idle game Trailer Park Boys: Greasy Money—another clue as to the gameplay style.

This isn’t the first time FXX has invited fans into the Gang’s dysfunctional world. Last February, the company released a VR experience called “Project Badass” in which the user becomes the subject of Mac and Charlie’s latest stunt video. As always, it goes badly.

The Gang Goes Mobile is being released later this year for Android and iOS by FoxNext, the newly-created in-house game development division of 20th Century Fox and Fox Television. The focus of the studio, Amir Rahimi, vice president and general manager told AList, is to “build games that we can legitimately have over 100 million people play.”

Games developed by FoxNext have thus far been limited to its own intellectual properties such as The Simpsons: Tapped Out and Family Guy: Quest for Stuff.

“We look at the [Fox] IPs and choose them based on what we love the most and think will most naturally translate into a compelling mobile game experience,” Rahimi said in a 2017 interview with AList.

VR and mobile games have become a more popular way of marketing TV shows. In March, HBO released a VR experience called Inside the Hacker Hostel alongside Season 5 of Silicon Valley. Over the last several years, AMC and its partners have developed several mobile tie-ins to The Walking Dead, including an AR game called The Walking Dead Encounter.

Welcome To The New AList

It’s been an exciting year for the AList team.

We’re now reaching 1.3 million readers worldwide, helping to inform marketers across a variety of industries—70 percent of which are directors, VP’s and C-level executives.

We’ve hyper-focused our reporting to explore where marketing innovation is happening, the campaigns that are using fresh and experimental strategies and curating the insights that are most pivotal for decision-makers to know about.

We are also pleased to announce that AList is now a part of a.network, joining a roster of other companies that are prioritizing marketing innovation.

During all of this, we decided to embark on the major undertaking of redesigning our site with the goal of making a stellar experience for our readers to navigate the site with ease. (In fact, we’d love to hear what you think about it.)

Much of these cosmetic updates have now been done, and we’re now working on rolling out some major new updates, launching our first set of tools for readers by the end of July:

  • An expanded job board that will be self-service to navigate and post new openings exclusively for senior-level marketing roles.
  • An overhaul to our events section that will better highlight major industry happenings and allow for others to post their own events.
  • Launching AList Weekly, a new newsletter that will provide the week’s biggest must-read stories. (If you haven’t yet signed up, you can do so here.)
  • We’ve updated our privacy policy to provide clarity on how, when and why we collect any personal data you may share with us.
  • Launching “On Brand,” a new series that dives deeper into marketing strategies and leadership.

These updates are just the beginning of the many things we have in store for you for the rest of the year, as we further develop AList to not just be a helpful resource for your day-to-day, but to provide you mission-critical tools, deep-dive strategic insights and above all, community.

Guess And Alibaba Use Artificial Intelligence To Reinvent Retail Fashion

Global lifestyle brand Guess announced a new project with longtime partner Alibaba Group to bring fashion and technology together using artificial intelligence. At the same time, customers are provided with richer experiences that “combine both online and offline shopping behaviors.”

On July 4, the two companies jointly launched a pilot concept shop on the Hong Kong Polytechnic University campus coinciding with the 2018 Fashion and Textile Conference, to envision the future of fashion retail. Driven by Alibaba’s FashionAI project, which combines computer vision with human fashion expertise, the FashionAI concept store features smart racks, smart mirrors and next-generation fitting rooms.

Shoppers logged into the store using a mobile app, with the option to have their faces scanned for a more personalized experience. They were then free to browse the store, and a nearby mirror would show related information whenever they took an item off the rack. Customers could use the touch interface to interact with the mirror to see different colors along with personalized mix-and-match options and accessories to complete the look, along with where they could find the items in the store.

Additionally, shoppers don’t have to lug around a pile of clothing. They can use the smart mirror to add items to their cart, and store employees will have their picks ready for them to try on when they go to the fitting rooms. There, they can interact with additional smart mirrors and the FashionAI to further adjust or customize their look, while the staff is alerted to changes in real-time. The clothes they try in the store will show up on their mobile apps, which will offer further mix-and-match options from Alibaba’s ecommerce sites, Taobao and Tmall.

In a related press release, Guess Inc. said, “Besides the FashionAI concept store’s futuristic appeal, the project was aimed at providing a better retail experience for shoppers and to help brands better use analytics in ordering and maintaining inventory.”

Although fully automated, unmanned stores already exist in China, they’re mainly convenience stores. Fashion is a completely different beast. An outfit that’s perfect for one person might not be to someone else’s taste, which is why this was a major test for the artificial intelligence. Other practical issues include whether the store can be scaled for better speed, since each smart mirror can only attend to one user at a time.

The concept store provides a glimpse into a future where online and offline shopping could come together, facilitated by artificial intelligence. It also marks a new step in a partnership that has lasted over five years, with Guess confirming that the Alipay app will be supported in 41 US stores by the end of the month. Guess has not provided a termination date for the pop-up experience, and even though the company hopes to open a second location in the future, there currently aren’t any plans for one.

“As technology changes how we interact, it also affects how we shop. As our customers evolve, it is critical that we evolve with them,” said Guess CEO Victor Herrero in a statement. “Our strong and long-lasting partnership with global technology leader Alibaba puts us ahead of the market in our industry. Together, we are able to innovate in real time. This is the future of retail and we plan to continuously invest and adapt to our customers’ needs in this changing retail landscape.”


Marketers Still Have A Data Problem According To CMO Council

Today’s marketers are taking on responsibilities that go well beyond brand awareness, creating strategies that extend to customer experience, according to a new study by the CMO Council. To accomplish this, however, marketers need access to data from across the organization which is not always available or reliable.

The study entitled, “Doing More with Data: Discovering Data-Accelerated Revenue Traction,” includes the responses from 165 executives from brands including REI, Ryder, IBM and Samsonite.

A full 61 percent of executives surveyed consider themselves to be the owner of customer experience (CX) strategies, 59 percent as a visionary for engagement innovation and opportunity and 55 percent the collector of critical intelligence.

Creating strategies around these key responsibilities relies heavily on access to internal company data—something respondents admitted is not always readily available. Only 20 percent of marketing respondents feel that real-time access to all relevant points of customer insight and data is available to them across the organization.

In fact, 31 percent admit that access to necessary data is more “hit or miss,” varying wildly across functions, partners and their parties. Twelve percent admit that access to critical insights is fairly inaccessible or highly inaccessible.

“Not only are these the data sources that marketers feel are critical to understanding the customer, but they are also believed to be the sources of data that can be put to work to deliver on engagement and experience promises,” notes CMO Council in the report.

The problem may lie in perception. The study found that 21 percent of marketing believes their organization’s current attitude is that data is hard to access and even harder to use. Forty-two percent of supply chain and 37 percent of commerce executives, meanwhile, believe the attitude is that there is just not enough time, budget or patience to unlock the data’s untapped potential.

When asked to identify what could be holding the organization back from realizing the full potential of data, three issues persisted regardless of role within the company. CMO Council refers to these as the “Three Ts.”

The three Ts are Tools, Talent and Time. More than half (53 percent) of all respondents indicate that they do not have the systems to connect data silos and boost accessibility. Nearly half (48 percent) say there are gaps in skills and talent required to utilize data more powerfully. Lastly, it’s the problem that plagues us all—time. A good 45 percent of respondents say there just are not enough hours in the day to address all of the issues and needs that are part of the overarching transformation to activate data.

World Cup’s Female Fan Base Growing Fast, Nielsen Study Advises Marketers

A recent study from Nielsen shows that advertisers shouldn’t discount female audiences. Traditionally, soccer fandom has been male-dominated and male-centric, partly due to a history of excluding women women from attending a game or playing the sport. Saudi Arabia, for example, allowed women to attend soccer games for the first time this year.

However, the Nielsen study, which surveyed fans across 18 markets in 2017, found that 31 percent of women surveyed were interested in watching the most popular sport in the world. They also represent a younger audience, with women mostly around ranging from 18-24 in age, stating that they intended to watch the World Cup on TV, while most men who said the same were 35-44.

According to Nielsen’s findings, this year’s World Cup advertising campaigns have a 56 percent chance of reaching an 18-34-year-old female demographic. This is a significant increase from the previous World Cup in 2014, which reached about 38 percent of women.

Although the Men’s World Cup holds the greatest appeal for fans, with 70 percent of women stating that they found it “very appealing,” it isn’t the only event that has a growing audience. Nielsen found that 58 percent of females expressed great interest in the Women’s World Cup.

“Now is the time for advertisers to capitalize on fans’ attention and make sure they’re reaching female audiences effectively,” wrote Nielsen’s UK watch commercial director Barney Farmer.

Nielsen also warns advertisers to not disregard television as a key platform as they execute their digital and mobile plans, as only nine percent of the UK planned to watch this year’s World Cup on a mobile device or tablet.

Despite all this, according to Nielsen, ratings are down 42 percent in the US for the 2018 World Cup—primarily due to the US men’s national team not qualifying.

Brands Celebrated Fourth Of July With Usual Traditions Of Food And Fireworks

The 42nd annual Macy’s Fourth of July fireworks show once again lit up the sky with a dazzling display while celebrities entertained audiences. The televised broadcast drew in over 7.5 million viewers. Macy’s also relied on a little more than fireworks this year by presenting virtual reality fireworks activations in four of its stores and at festivals across the country a few days ahead of time to stir up greater anticipation for the real thing.

But Macy’s wasn’t the only one to fuse technology with a patriotic light show. Intel celebrated both Independence Day and Travis Air Force Base’s 75th anniversary using 500 light-up drones that put on a show in the night sky. Meanwhile, outdoors brand L.L. Bean hosted a free live concert on Facebook.

Independence Day celebrations wouldn’t be complete without plenty of food. Budweiser embraced this ideal by hosting a massive barbecue party for the record books. The brewery brought 564 people together at its St. Louis headquarters to break the Guinness World record for the number of concurrent people grilling together, all while promoting its limited edition Budweiser Freedom Reserve Lager.

Meanwhile, fast food restaurants took to social media to show their patriotism. Jack In The Box encouraged folks to leave grilling the perfect burger to the pros, and Carl’s Jr. posted a picture of the American flag made using chicken nuggets, fries and ketchup. Oreo gave a shout out to history buffs with a little animation of founding father Benjamin Franklin sneaking a cookie.

Coca-Cola took a more intimate approach to celebrations by launching its heartwarming/breaking “One Last Summer” video series as part of its “Share a Coke” campaign. A new video will release each week, each focusing on different high school graduates who will be leaving their hometowns and separating from friends after the summer as they leave for college.

Disney tapped into the Fourth of July spirit to promote Ant-Man and The Wasp, which released on July 6, by offering the world’s tiniest barbecue on social media. Additionally, Disney encouraged fans to lay back and relax with some Winnie-the-Pooh wisdom as a lead-in to the live action movie Christopher Robin, which hits theaters in August.

Google got into the patriotic spirit with its Independence Day homepage Doodle, which opens an animated map of the United States that link to the greatest summertime recipes for each state.

Lastly, Shinola took a decidedly different approach to celebrating Independence Day while marking the launch of its Statue of Liberty Timepiece Collection. The watchmaker showed America through the eyes of immigrants by releasing a six-minute documentary video that features new citizens following their naturalization ceremony. An emotional tribute that touches one of the most important aspects of living in America and celebrating Independence Day.

Reddit Now Offers Advertising Packages Such As ‘Top Post Takeovers’

This week in social media news, Reddit (finally) decides to translate its massive popularity into site revenue and Instagram tests a question feature.

In other news, Snapchat brings AR to theme parks, Facebook competes for soccer streams, Twitter hosts tennis and Facebook abandons recent app purchases. Also, Pinterest shares trends for July, Facebook makes changes to its Marketing API and WhatsApp gives more control to Group Admins.

Reddit Offers New Advertising Packages

One of the most popular places on the internet is courting advertisers. According to a 28-page presentation obtained by CNBC, Reddit is offering various advertising packages including “top post takeovers” for 24 hours and another that gives brands a prominent place on the sidebar. The presentation includes case studies from brands including Duracell, Toyota, Coca-Cola and JetBlue.

As of May, Reddit was number six in the world in terms of traffic, according to Alexa. The 13-year-old birthplace of memes and debate has become a bustling hub of discussion for internet users of various age groups and interests, so Reddit’s move toward more aggressive advertising is a natural next step.

Instagram Tests Open-Ended Questions

In a move to make Instagram Stories more interactive, the company is testing the ability to ask open-ended questions. The feature was spotted last week in the app’s code and now users in Spain and Indonesia have been spotted asking questions on their Stories, according to TechCrunch. Instagram users posting Stories can already ask poll questions with pre-determined choices. The ability to ask open-ended questions of followers will allow creators to encourage conversation around ideas.

Snapchat Makes First AR Deal With Six Flags

Visitors to Disney and Universal Studios theme parks can already give themselves Mickey or Minnie Mouse ears, add geofilters or watch Minions run amok, and now  Snapchat has penned its first ever deal with Six Flags, too. Beginning Monday, visitors to 11 Six Flags parks are able to turn themselves into Superman or watch him save the day in augmented reality. This is the first time Snapchat will run AR experiences in all three major parks.

Facebook Shutters Hello, tbh and Moves

Facebook is cleaning house on a slew of apps it has acquired or launched in the last few years, citing low usage. In the coming weeks, Facebook will depreciate Hello, an Android app in Brazil, US and Nigeria that combines information from Facebook and contact information from a user’s device. In addition, the company will abandon Moves, a fitness app purchased in 2014 and tbh, an app for high school students acquired just last year. Data from these three apps will be deleted within the next 90 days.

Wimbledon Returns To Twitter For Third Year

Tennis fans on social media can tune in to Twitter again this year, where the Wimbledon Championships are being livestreamed through June 15. Twitter has introduced three custom hashtag emoji for #Wimbledon, #TakeOnHistory and #TheQueue to promote conversation around the event. For the third year in a row, live commentary and interviews will be streamed from The Wimbledon Channel.

Facebook Eyes Premier League TV Rights

Speaking of sport, Facebook is currently negotiating the rights to broadcast the English Premier League in Thailand, Cambodia, Laos, and Vietnam, a source told Bloomberg. While the price of securing rights in Premier League’s native UK may be too rich, securing a three-year deal in smaller countries could help Facebook attract more users in the APAC region. The same source indicated that an official announcement will be made in the coming weeks.

Pinterest To Marketers: Seasonal Pins Performs Better 

What can marketers take away from the fact that saves of “micro sunglasses” Pins are up 1,305 percent year-over-year? Or that women are saving “spiral hair ties” 2,198 percent more, too? For one thing, summer is definitely in the air. More importantly, though, advertisers on Pinterest need to consider that Pins about seasonal topics can drive 10 times higher aided awareness than those that aren’t as timely.

“No matter the month, it’s always helpful to tie your Pins to seasonal moments,” writes Talia Parnass, head of content marketing at Pinterest. “Try to work a summer angle into your Pin this July: think about beach scenes, outdoor entertaining and other popular activities for the warmer months.”

Parnass also advises showing your product or service in context so that users can visualize it in their own lives. In general, lifestyle images and Pins that provide context perform better than Pins that show products on their own.

Facebook Outlines New API Restrictions

Beginning on Monday, Facebook has introduced new restrictions on its API to protect user information. Marketing API now requires an app review before developers can use it, and the process has been reduced from three tiers to two.

“These changes will continue to enable developers to create social experiences while protecting people’s information,” explained Ime Archibong, Facebook’s vice president of product partnerships.

Other changes include the depreciation of Graph API Explorer App, Profile Expression Kit and inside Media Solutions the following will be depreciated soon: Topic Search, Topic Insights and Topic Feed and Public Figure APIs.

WhatsApp Admins Granted More Control

WhatsApp Groups designed for announcements and important information as opposed to casual conversations (non profit groups, teachers, etc.) may find messages from its members distracting from pressing matters. To address this problem, new controls have been added to let Admins control the flow of messages. Admins can now change their settings so that only Admins can send messages to a group.

This change is the latest in a series of changes WhatsApp has made to Groups that include protection so users can’t be repeatedly added to groups they’ve left, the ability to catch up on missed mentions after time away and additional Admin controls.

Editor’s Note: Our weekly social media news post is updated daily. This installment will be updated until Friday, July 6. Have a news tip? We’re looking for changes to and news surrounding social media platforms as they relate to marketing. Let us know at editorial@alistdaily.com.